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The extent to which advertisers choose to make more or less use of “informative copy”, or “copy points”, as a communicative and persuasive technique, represents a model of how an advertisement will work. With changing media technology, changing popular culture, and changing advertising fashions, it might be expected that models of effective advertising would change over time. Such changes would be reflected in the use of “copy points” in advertisements. Using a variant on the methodology developed by Resnik and Stern, extends research on the information content of advertising copy through a study of magazine advertisements over a period of 40 years. The number of copy points contained in an advertisement rose steadily from 1953 until the late 1970s. In the 1980s this trend was reversed, with the number of copy points falling sharply to below the 1953 level. While the observed fall in copy point level in the 1980s was expected, the long prior period of increase was not and may go some way to explain why the 1980s fall occurred.

Purpose: Death is a universal inevitability of life, though parents and adults often report difficulty or concerns about discussing the topic with children. This investigation reports on how parents of very young children (ages 3–6) have or would discuss death with their child, and what parents consider in navigating such discussions.

Methodology: In-depth interviews were conducted with parents (N = 24) of very young children (ages 3–6) to develop a grounded theory of parents actual and anticipated approaches to discussing death with children.

Findings: Parents generally described either seeking to protect children’s “innocence” by avoiding or limiting conversations of death, or, seeking to promote children’s socioemotional competence in confronting the complexities of death through more extensive discussions. We identified four factors we hypothesize may influence parents intended strategies for navigating these approaches: (1) parents’ past and current experiences related to death, (2) children’s exposure to deaths, (3) cultural and personal beliefs about death, and (4) parents’ knowledge and awareness of their child’s cognitive competences. While protection of children’s “innocence” and cultivation of children’s socioemotional competences are not opposing goals, these concepts appeared to be situated on a continuum.

Originality/Value: Given the prevalence of death in contemporary media, and an ongoing global pandemic, young children’s exposure to death will remain heightened for the foreseeable future. Family scholars and practitioners would be wise to prepare to assist families and children thoughtfully and compassionately. We further explore tools, resources, and strategies parents and professionals have found helpful in navigating these discussions.

Menopause discourse plays a powerful cultural role in the west, serving to mark a (negative) shift in women's social status, shaping both social norms and women's self-appraisals and dividing women's lifecourse into two: fertile and post-fertile, with value attributed only to the former. However, in 2019 a new ‘solution’ to the problem of menopause entered public discourse in the form of a new surgical technology, offered by the private health provider ProFam, to delay menopause via ovarian freezing techniques. Aimed in the first instance at women seeking to avoid the disruptions of severe symptoms, it also quickly became framed as a way in which (especially childless) women might extend their fertility. In this chapter I explore menopause discourse as it appears in medical and popular sources associated with this new technology, looking at the continuities and discontinuities with earlier forms of menopause discourse. I also take a broader view in placing technologies for delaying menopause in the context of reproductive technologies used by women at all stages of the lifecourse, critically examining the claims that they give women choice, freedom and control over time. I suggest that in fact they are implicated with rather more complex temporal structures, captured in the concept of ‘ambivalence’ and characterised by a mixture of gendered expectation, anticipation and suspension of agency. Finally, I explore whether it is menopause itself, rather than its delay, that, in serving to disrupt such temporal ambivalence among other things, can in fact introduce the possibility of freedom.

This study examines the role of genuine small talk in business-to-business (B2B) communication through the lens of service language. By exploring and distinguishing genuine and mundane small talk, the research elucidates the impact of sincere, empathetic interactions on value co-creation and relational dynamics within the B2B contexts.

Employing an abductive qualitative research strategy, we conducted semi-structured interviews with 25 B2B professionals from Australian and Indonesian multinational corporations. Data analysis involved descriptive coding and thematic analysis, supplemented by network view strategies to visualize interrelations within the dataset.

The study finds that genuine small talk, characterized by sincere and contextually relevant exchanges, enhances relational enrichment, customer satisfaction and long-term loyalty in B2B interactions. Participants highlighted the importance of empathetic communication and personalized conversations in building trust and rapport. Conversely, mundane small talk, marked by superficiality, was found to erode trust and diminish the quality of client relationships. These insights underscore the critical importance of integrating genuine small talk into communication strategies to foster enduring business relationships and enhance overall service effectiveness.

This study contributes to the service literature by exploring the notion of genuine and mundane small talk in B2B communication, grounding them in service language perspective. It provides novel insights into the verbal and non-verbal elements of genuine small talk, offering practical implications for enhancing B2B negotiation strategies.

Despite the plethora of scholarship outputs on masculinity showing it as a fertile research domain, there are noteworthy lacunae on the topic especially in relation to its dynamics among ethnic minority groups. Accordingly, this paper aims to address masculinity and symbolic consumption among Black African consumers in the UK.

The study is interpretive in nature with the use of in-depth interviews conducted with 20 participants in London and the data analysis follows the grounded theory orientation.

It shows masculinity-oriented categorisations of market offerings but with an incidence of cultural tension. It suggests the prevalence of symbolic consumption among participants as demonstrated in their quest for admiration and commendation about their consumption and how masculinity is communicated. A new masculinity typology emerged from the study which depicts men in this context as falling into four categories of gay, conservative, contemporary and men on acme.

The study unpacks issues around masculinity, and multiculturalism, and proposes a novel typology on the topic vis-à-vis the discourse on segmentation, targeting and positioning strategy.

This study aims to explore the various ways Filipino adolescents understand their experiences of isolation due to the COVID-19 pandemic, focusing on their perceptions of gains and losses during prolonged quarantine.

A phenomenographic approach was used, involving semi-structured interviews with 17 adolescents aged 16–19 years from a private senior high school in the Philippines. Data were collected through online surveys and virtual interviews, analyzed to identify categories of understanding and construct an outcome space.

Adolescents perceive isolation in three primary ways: as a constraint, a necessity and an opportunity. These perceptions reveal a hierarchy of expanding awareness impacting their physical, emotional and social well-being. Isolation as a constraint highlighted limitations and losses, as a necessity emphasized safety and rational acceptance and as an opportunity focused on personal growth and strengthened relationships.

The qualitative nature and specific demographic focus limit generalizability. The findings provide valuable insights for understanding adolescent experiences and can inform targeted interventions to support their emotional well-being during and post-isolation.

Programs and interventions designed based on these findings can help adolescents cope with negative emotions associated with isolation, promote their well-being and facilitate smoother transitions back to normalcy post-quarantine.

Understanding adolescents’ perspectives on isolation can guide the development of supportive policies and community programs that address their mental health needs and foster resilience in similar future scenarios.

This study fills a gap in research by providing a detailed phenomenographic analysis of how Filipino adolescents perceive isolation during the COVID-19 pandemic, offering a nuanced understanding of their experiences that can inform both local and broader contexts.

This paper aims to explore the effects of mineral diesel fuel carbon soot (MCS) and biodiesel carbon soot (BCS) on the lubrication of polyalphaolefin (PAO) and diesel fuels.

Two styles of carbon soot were prepared from the natural combustion of mineral diesel fuel oil (MDO) and biodiesel oil (BDO). Tribological tests were conducted on a high-frequency reciprocating rig. Friction surfaces were characterized using three-dimensional laser scanning confocal microscopy and Raman spectroscopy.

The addition of MCS and BCS to PAO could reduce friction in most cases. MCS had a negligible effect on the wear for contents not exceeding 1.0 per cent. By contrast, BCS exhibited a considerable negative influence on the wear resistance even at low contents. For diesel fuels, MCS reduced both friction and wear, whereas BCS substantially deteriorated the lubrication of BDO. MCS formed a Fe₃O₄/C composite lubricating film on the friction surface. BCS also entered the contact region, but it did not form an effective Fe₃O₄/C composite lubricating film.

This work compared MDO and BDO from a different perspective, i.e. the effects of their combustion carbon soot on the lubrication of lubricating oil and fuel oil. The significant negative effect of BCS on the lubrication of lubricating oil and BDO is a problem that could occur in the industrial application of BDO.