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This study aims to (1) examine corporate sustainability communication that promotes pro-environmental behaviour and (2) explore women’s experiences and expectations in relation to sustainability communication. Based on the findings, the study proposes a sustainability communication model that can facilitate the needs of both companies and women.

A case study was conducted to examine sustainability communication within the support waste management project of one company in Bali, Indonesia. Following the appreciative inquiry method, focus group discussions involving Balinese women and in-depth interviews were conducted to discover the best experiences and most appropriate ways to participate in waste management initiatives.

The findings show a gap between women’s understanding of sustainability issues and the information provided by the company. The company and women construct their own understandings of sustainability issues, and each has different capacities, needs, interests and values. This study contends sustainability communication as a process for co-creating meaning. It should begin by using the livelihoods and tangible impacts on women groups as the entry point.

The proposed framework suggests communication intervention that acknowledges the importance of community participation and empowerment as well as three levels of impact: for themselves, their environment, and their communities. This study also recommends further studies in different contexts, as this study was conducted in collectivist rural communities.

The proposed framework accentuates the value of communication processes and management as well as sustainability outcomes, and considers women as actors, rather than as objects.

This study seeks to investigate strategies for building personal relationships with an organization's members, and to examine the outcomes of personal relationships in an advocacy organization.

The case study includes interviews with 39 staff people at national, state, and affiliate levels of the organization; 58 members; and five former members, for a total of 102 participants. Document analysis and participant observation were supplemental methods.

The following strategies for cultivating personal relationships were identified: direct engagement, task sharing, constitutive rhetoric, peer linking, hat‐in‐your‐hand, investment in local relationships, and targeting of aware affiliates for diversity efforts. To contribute to the discussion about the value of personal relationships in organizations, the study also investigated the outcomes of personal relationships. The outcomes found in the study include affective commitment, political leverage, social capital, member recruitment, and member retention.

Although many of the cultivation strategies and outcomes are likely to apply to various contexts, some of them may be specific to the context of an advocacy organization that has a grass‐roots culture and layers of leadership, such as local, state, and national offices.

Organizations can read the study to identify potential strategies they can use to cultivate strong personal relationships with their stakeholders.

The study produces new cultivation strategies and outcomes for personal relationships and engages in a critical discussion of the existing literature.

The purpose of this paper is threefold: how companies perceive corporate social responsibility (CSR) and public relations (PR); how companies perceive the interconnection between these functions; and what factors contributing to their perceptions.

An interpretive qualitative study was employed, where semi-structured interviews with 34 members of PR and CSR departments and three top executives of three big mining (state-owned, private Indonesian, and multinational) companies in Indonesia were carried out. Archival data (e.g. newsletters, websites, and annual reports) were also utilized.

CSR and PR are perceived to be community relationship functions to gain and maintain organizational legitimacy from the communities and shareholders. Three factors shaping these functions: the social and political changes in Indonesia; the communities’ collective culture; and the nature of mining industry.

The current study focused on how companies interpret and enact their interpretations of their organizational environment. This study suggests further research into how the community and other stakeholders interpret the company’s activities and environment. This study also suggests further study on another type of industry.

The present study provides another approach to understanding how CSR and PR are constructed and enacted in an organization as well as to understanding the company’s justification in enacting particular CSR and PR functions. This study maintains the need to consider local values while keeping the global standard.

The purpose of this paper is to examine the process in which organizational members construct and enact public relations (PR) functions as well as how the organization accommodates local values in the PR enactment.

A case study of three large mining companies representing multinational, state-owned, and privately owned mining companies in Indonesia was employed. Semi-structured interviews were conducted with 37 key informants (three top executives and 34 members of PR units).

The Indonesian private mining company and the multinational corporation actively engaged in their environment during the post-Suharto era. They perceived the local community to be more powerful than ever before as a result of the socio-cultural and political changes in the country. They changed their organization designs to gain organizational legitimacy by establishing independent PR divisions at the mining sites and assigning field officers who had the same cultural background as the community. These companies enacted the role of PR as relationship agents and cultural interpreters. Unlike these two companies, the state-owned mining company did not actively search for information from its environment. It relied on the government support for its organizational legitimacy and ignored the environmental changes.

This study is one of the first few studies examining the enactment of PR functions in Indonesia, an emerging country that is under-represented in the marketing and PR literature.