Gordon Macdonald and Sarah Nehammer
Schools are often seen as a key setting for health education and health promotion. Theatre in education offers a valuable way of tackling difficult subjects within schools…
Abstract
Schools are often seen as a key setting for health education and health promotion. Theatre in education offers a valuable way of tackling difficult subjects within schools, particularly for those children open to risk and lifestyle choices. This paper reports on a play about drugs, written and acted by a local theatre in education group in south Wales. The play was written for 10‐12 year olds and has been performed, with revisions, over the last ten years in local schools. This paper reports on a simple evaluation of the effects of the play on the understanding of, and feelings about, drugs in the target group exposed to the play. A total of 133 children responded to the survey and were generally positive about the play, identified with the main characters and could remember some of the illicit drugs mentioned in the drama. Six teachers were also questioned and they were positive about the play’s contribution to the curriculum and its approach to drug education.
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John Holmes, Graham Capper and Gordon Hudson
To examine the processes used to procure and develop new primary health care premises in the United Kingdom and in particular the use of the private finance initiative and related…
Abstract
Purpose
To examine the processes used to procure and develop new primary health care premises in the United Kingdom and in particular the use of the private finance initiative and related methods.
Design/methodology/approach
An in‐depth study of two local improvement finance trust schemes to procure new primary health care premises. These are contrasted against the ad‐hoc arrangements for the traditional procurement of general practice doctor's surgery premises. Interviews were undertaken with key participants on both sides of the negotiations.
Findings
The process can be an unequal struggle between large consortia and small, inexperienced clients that may result in a wasted opportunity to obtain the optimum design and price.
Research limitations/implications
The research is limited to early use of the local improvement finance trust process and procedures; client bodies, such as primary care trusts, may benefit from the experience of earlier projects. The method of procurement will evolve and be refined and will become more widely used, not only for health but also in the education sector. Further examination of the procurement of education buildings using similar methods would be beneficial.
Originality/value
This method of procuring buildings is relatively new, and therefore, largely untried.
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Ann-Marie Kennedy, Joya A. Kemper and Andrew Grant Parsons
This paper aims to provide guidelines for upstream social marketing strategy on to whom, how and when social marketers can undertake upstream social marketing.
Abstract
Purpose
This paper aims to provide guidelines for upstream social marketing strategy on to whom, how and when social marketers can undertake upstream social marketing.
Design/methodology/approach
This article is a conceptual piece using academic literature to justify and conceptualise an approach to communicating with and influencing upstream actors.
Findings
Specifically, it looks at the characteristics of policymakers targeted, then targeting methods, with a special focus on the use of media advocacy. Finally, a process of government decision-making is presented to explain message timing and content.
Practical implications
Specific criteria to judge time of decision-making and implementation guidelines are provided for social marketers.
Originality/value
In the case of complex social problems, such as obesity and environmental degradation, structural change is needed to provide people with the ability to change (Andreasen, 2006). Strategic social marketing has identified upstream social marketing as a method to influence structural change through policymakers (French and Gordon, 2015); however, literature in the area tends to be descriptive and there are no clear guidelines to its implementation (Dibb, 2014). This article seeks to provide those guidelines.
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This chapter synthesizes two complementary streams in the economic thought of David M. Gordon, and explores their shared relevance to the rise of the “gig” economy in modern…
Abstract
This chapter synthesizes two complementary streams in the economic thought of David M. Gordon, and explores their shared relevance to the rise of the “gig” economy in modern economies. Gordon made lasting contributions to the radical political-economic analysis of work and employment. At the microeconomic level of individual workplaces, he and his collaborators originally explained the factors affecting employers’ labor extraction strategies, through which they seek maximum work effort from waged employees while minimizing unit labor costs. At the macroeconomic or structural level, he linked that conflictual process to the broader institutional and structural features of the overall accumulation regime which is essential to any successful incarnation of capitalism. Employment practices and social structures have evolved considerably since Gordon’s passing, but his insights are still useful in understanding the rise of, and limits to, modern work arrangements. In particular, Gordon’s dual portrayal of the parameters of labor extraction, and their positioning within a broader structural and institutional context, provides a convincing explanation of both the recent rise of gig economy practices, and their potential limits.
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Zach Scola and Brian S. Gordon
The purpose of this paper is to expand our understanding of retro marketing in sport through the perspective of sport marketers.
Abstract
Purpose
The purpose of this paper is to expand our understanding of retro marketing in sport through the perspective of sport marketers.
Design/methodology/approach
Fourteen sport marketers involved in their team’s marketing and utilized retro participated in topical interviews. Interviews were transcribed and open coded to find themes around how retro marketing is utilized and why the marketers think it may be effective.
Findings
This study discovered prominent themes explaining how retro marketing is implemented (changing marks and jerseys, celebrating anniversaries, milestones and past players and retro nights) and why it may be effective (nostalgia, retro design appeal and connection to the team’s lived history).
Originality/value
Despite the coverage of retro marketing in popular press, little is understood in the academic field. This current study should expand our understanding of retro marketing in sport and be effective in aiding future scholars who investigate retro marketing in sport.
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Katherine Butler, Ross Gordon, Kate Roggeveen, Gordon Waitt and Paul Cooper
Drawing on value theory, this study aims to explore the perceived value of using energy efficiently amongst a low-income older population group. It aims to provide an empirical…
Abstract
Purpose
Drawing on value theory, this study aims to explore the perceived value of using energy efficiently amongst a low-income older population group. It aims to provide an empirical exploration of the concept of value-in-behaviour, and, in doing so, identify that it is a logical addition to the extant concepts of value-in-exchange and value-in-use.
Design/methodology/approach
Exploratory focus group research was conducted to explore older, low-income people’s perceived value towards using energy efficiently in the contexts of their everyday lives. The research was conducted in regional New South Wales, Australia, with 11 focus groups of 59 people (40 females, 19 males) aged over 60 with a personal disposable income below $26,104 per annum.
Findings
Using this framework, functional, economic and ecological value appeared to be the most pertinent value dimensions for using energy efficiently, while social or emotional value was less relevant. Attention is drawn to how value in using energy efficiently emerges within the everyday contingencies and constraints configured by individual households’ financial, social, material and cultural contexts. These findings suggest that programmes in this area and with similar target groups would benefit from trying to promote and co-create such value.
Originality/value
The present study provides empirical evidence that consumers in a social marketing context appear to perceive value-in-behaviour in relation to using energy efficiently. This approach inspires social marketers to foster individual behaviour change through a better understanding of how value is created in everyday practices. This builds upon existing work on value in social marketing and suggests that value is an important concept that warrants continued theoretical, empirical and practical exploration.
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Gordon Pask worked with the author at the Open University and became his friend as well as colleague. Here are some recollections.
Abstract
Gordon Pask worked with the author at the Open University and became his friend as well as colleague. Here are some recollections.
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Stephanie Villers and Rumina Dhalla
Consumers often prefer sustainable goods and services but fail to follow through with purchases that reflect these espoused values. The green intention–outcome gap is studied in…
Abstract
Purpose
Consumers often prefer sustainable goods and services but fail to follow through with purchases that reflect these espoused values. The green intention–outcome gap is studied in many contexts but has yet to inform deathcare decisions. Industry reports suggest that most Americans prefer sustainable deathcare options, yet unsustainable corpse dispositions dominate the market. The purpose of this paper is to understand how history informs this phenonea.
Design/methodology/approach
This study looks to the past – using historical narrative analysis of deathcare trends and influential intermediaries – to understand the future of sustainable deathcare and the prospective role that marketers can play in bridging the gap between decedents’ preferences and survivors’ purchase outcomes.
Findings
Historical ritualization, medicalization and commercialization have resulted in the monopolization of traditional deathcare services. Mortuary professionals remain unresponsive to consumer preferences for sustainable alternatives.
Social implications
Socioeconomic shocks can allow humanity to reflect and transition from consumerism to sustainability. COVID-19 has led to greater awareness of self-mortality, and death has become less taboo. The slow market penetration of sustainable deathcare services suggests a lack of communication between a decedent and their survivors. Marketing scholars need to help marketing practitioners bridge the preference-outcome gap.
Originality/value
To the best of the authors’ knowledge, this study is amongst the first to examine how history informs the sustainable action–outcome gap for deathcare preferences in a post-COVID environment and the role that marketers can play in perpetuating change.
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Coosje Hammink, Nienke Moor and Masi Mohammadi
This systematic literature review focusses on original research that examines the effect of persuasive architectural interventions on stimulating health behaviour. This paper…
Abstract
Purpose
This systematic literature review focusses on original research that examines the effect of persuasive architectural interventions on stimulating health behaviour. This paper gives an overview of the empirical evidence and aims to examine the evidence for health behaviour change through architectural interventions and the underlying theoretical pathways and mechanisms using social cognitive theory.
Design/methodology/approach
This paper reviewed 40 peer-reviewed articles found through Scopus, Google Scholar, Web of Science, PubMed and a supplementary hand search and examined for effect, type of interventions, type of behaviour and underlying mechanisms using social cognitive theory.
Findings
This review shows that architectural interventions can stimulate healthy behaviour. However, much of the research focusses on specific health behaviours (physical activity), in specific target groups (children or older adults) and with specific types of interventions (supplying provisions). Furthermore, the effect of the physical environment on cognitive factors should be taken into consideration.
Research limitations/implications
Hardly any research on smart architectural interventions for health behaviour change exists, but combining insights from product design and built environment has the potential to impact designing for health behaviour change.
Originality/value
Stimulating certain types of health behaviour can positively contribute to health goals and has been the focus of many health promotion practitioners over the years. The focus of health promotion interventions has primarily been on social and psychological factors. However, current research shows the importance of the physical environment as an influence on health behaviour. Potentially, with the use of smart technology, this effect could be enhanced.
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This article examines the history of social work research within the UK from a perspective of evidence‐based practice, as originally advocated in the 1990s. It reviews the…
Abstract
This article examines the history of social work research within the UK from a perspective of evidence‐based practice, as originally advocated in the 1990s. It reviews the progress made to date in relation to the use of experimental studies in the field of children and families, and the reasons why this remains limited. It sets this in the broader context of evidence‐based practice and the education and training of qualifying and post‐qualifying social workers, including postgraduate training.