Investment in an industrial robot (IRb) is stimulated by applications that demand easy changes to achieve various tasks. If the shape of the object to be handled varies for each…
Abstract
Investment in an industrial robot (IRb) is stimulated by applications that demand easy changes to achieve various tasks. If the shape of the object to be handled varies for each different task then the gripper must also be changed. Thus versatility is required and in this chapter a number of sketches and photographs of prototypes which have been built and tested, possible other solutions and possibilities have also been gathered as follows:
With the word fluid we mean gases and liquids. With a fluid control system we mean a control system in which we use a fluid as the signal carrier. Those fluid control systems in…
Abstract
With the word fluid we mean gases and liquids. With a fluid control system we mean a control system in which we use a fluid as the signal carrier. Those fluid control systems in which the fluid is not air or oil are few, at least in connection with industrial robots (IRb).
Mai Thi Ngoc Dao and Anthony Thorpe
The purpose of this paper is to report the factors that influence Vietnamese students’ choice of university in a little researched context where the effects of globalization and…
Abstract
Purpose
The purpose of this paper is to report the factors that influence Vietnamese students’ choice of university in a little researched context where the effects of globalization and education reform are changing higher education.
Design/methodology/approach
A quantitative survey was completed by 1,124 current or recently completed university students in Vietnam. Marketing approaches are drawn upon to inform the exploration and understanding of student choice and decision making.
Findings
The factor analysed data showed the nine key factors influencing student decisions, in order of significance, as facilities and services, programme, price, offline information, opinions, online information, ways of communication, programme additions, and advertising. There are significant correlations in the Vietnamese context between the factors of price and facilities, and services and programme, and differences between genders and types of students in choosing a university.
Research limitations/implications
Whilst this paper is a starting point, more research is needed in the Vietnamese context with deeper levels of analysis including the differences between types of universities and fields/disciplines, in addition to wider sampling.
Practical implications
A greater understanding of the Vietnamese context helps to inform marketing practices in a country experiencing increasing competition in higher education.
Social implications
Findings from studies in other contexts many not be directly transferrable to Vietnamese universities suggesting the need for a contextual understanding of these factors and a suitably nuanced marketing response.
Originality/value
This paper identifies the need for cultural understanding of little researched contexts and calls for further research which does not assume all cultures and contexts will have the same underlying Vietnamese model of university choice.