Carolina Nicolas, Angelica Urrutia and Gonzalo González
Explore the use of Gender-Fair Language (GFL) by influencers on Instagram.
Abstract
Purpose
Explore the use of Gender-Fair Language (GFL) by influencers on Instagram.
Design/methodology/approach
The clustering methodology. A digital Bag-of-Words (BoW) Method called GFL Clustering BoW Methodology to identify whether an inclusive marketing (IM) strategy can be used. Thus, this research has a methodological and practical contribution to increasing the number of marketing technology tools.
Findings
This study is original as it proposes an inclusive digital marketing strategy and contributes with methods associated with digital transfers in order to improve marketing strategies, tactics and operations for inclusive content with a data integrity approach.
Research limitations/implications
Due to the limitations of the application programming interface (API) of the social network Instagram, a limited number of text data were used, which allowed for retrieving the last 12 publications of each studied profile. In addition, it should be considered that this study only includes the Spanish language and is applied to a sample of influencers from Chile.
Practical implications
The practical contribution of this study will lead to a key finding for the definition of communication strategies in both public and private organizations.
Originality/value
The originality of this work lies in its attractive implications for nonprofit and for-profit organizations, government bodies and private enterprises in the measurement of the success of campaigns with an IM communicational strategy and to incorporate inclusive and non-sexist content for their consumers so as to contribute to society.
摘要
研究目的
本研究擬探究有影響力的人士在使用即時電報 (Instagram) 時、如何使用性別中立語言。
研究設計/方法/理念
研究使用了聚類分析法;具體來說, 研究人員採用一個叫 GFL聚類詞袋法的數位詞袋分析法, 去確定研究可否使用信息管理策略。因此, 本研究在行銷科技方面、添加了一個工具, 就此而言, 本研究在學術的研究法和實務方面、均作出貢獻。
研究結果
本研究建議了一個包括一切的數位行銷策略;研究亦構建了若干與數位傳輸有關的方法, 以能利用數據完整性的理念, 為行銷策略、行銷戰術和市場營銷, 在內容的全面包含度方面取得改善。
研究的局限/啟示
因為社交網站即時電報的應用程式介面有其局限, 故使用了少量的文本數據, 這可使每個被探討的傳略的最後12個發佈能被撿回。另外需注意的是、本研究只涵蓋西班牙語, 而且, 研究使用的樣本只是來自智利有影響力的人士。
實務方面的啟示
本研究在實務方面的貢獻是、它為探討在公共機構和私營機構內使用的溝通策略的定義上、帶來重要的啟發和發現。
研究的原創性/價值
本研究的原創性在於它給營利和非營利組織、政府機關和私人企業帶來頗具吸引力的啟示。而這些啟示是與測量以包括一切的行銷溝通策略進行的專門活動是否成功有關的。另外, 涵蓋一切和無性別歧視的內容被納入供消費者使用, 以此為社會帶來裨益。
Details
Keywords
- Inclusive language (IL)
- Inclusive marketing (IM)
- Social marketing (SM)
- Gender-fair language (GFL)
- Digital content (DC)
- Marketing analytics (MA)
- Marketing technology (MarTech)
- Digital methods (DMs)
- Digital marketing (DM)
- Social networks (SN)
- Social inclusion (SI)
- Social diversity (SD)
- 包容性行銷
- 性別中立語言
- 即時電報
- 營銷分析
- 行銷科技
- 數字法
A.K. Larios-Galvez, J. Porcayo-Calderon, V.M. Salinas-Bravo, J.G. Chacon-Nava, Jose Gonzalo Gonzalez-Rodriguez and L. Martinez-Gomez
The purpose of this research paper was to investigate the use of methanolic extract of Salvia hispanica (S. hispanica) as a green corrosion inhibitor for bronze in a simulated…
Abstract
Purpose
The purpose of this research paper was to investigate the use of methanolic extract of Salvia hispanica (S. hispanica) as a green corrosion inhibitor for bronze in a simulated acid rain solution.
Design/methodology/approach
Extract of S. hispanica was used as a green corrosion inhibitor for bronze in simulated acid rain solution. Electrochemical techniques such as potentiodynamic polarization curves, electrochemical impedance spectroscopy and electrochemical noise were used. Parameters such as polarization, charge transfer and noise resistance (Rp, Rct and Rn, respectively) were calculated.
Findings
Results showed that the extract acts as a good, anodic type of inhibitor. The inhibitor efficiency increased with increasing its concentration up to 400 ppm, decreasing beyond this concentration. Efficiency also increased with an increase in the immersion time. The inhibition was due to the adsorption of components found in the S. hispanica extract following a Langmuir adsorption isotherm.
Practical implications
S. hispanica extract can be used as a corrosion inhibitor for bronze in acid rain solution.
Originality/value
This study provides new information on the inhibition features of S. hispanica under specific conditions. This eco-friendly inhibitor could find applications to protect bronze exposed to polluted urban atmospheres.
Details
Keywords
Jose-Gonzalo Gonzalez-Rodriguez, Andres Carmona Hernandez, E. Vázquez-Vélez, A. Contreras-Cuevas and Jorge Uruchurtu Chavarin
This paper aims to use an imidazole-based n-ionic Gemini surfactant derived from palm oil to inhibit the sulfide stress corrosion cracking of a supermartensitic stainless steel.
Abstract
Purpose
This paper aims to use an imidazole-based n-ionic Gemini surfactant derived from palm oil to inhibit the sulfide stress corrosion cracking of a supermartensitic stainless steel.
Design/methodology/approach
The slow strain rate testing technique, hydrogen permeation tests and potentiodynamic polarization curves have been used.
Findings
Addition of the inhibitor below the critical micelle concentration (CMC) decreased the corrosion current density (icorr), but not enough to avoid embrittlement due to the entry of hydrogen into the steel. Instead, the addition of the inhibitor close to the CMC decreased the icorr, suppressed the entry of hydrogen and inhibited the sulfide stress cracking of steel. Finally, the addition of inhibitor above the CMC led to a slight increase of icorr and promoted localized corrosion, however, the sulfide stress cracking of steel was inhibited.
Originality/value
A green sulfide stress corrosion cracking inhibitor of a supermartensitic stainless steel has been obtained.
Details
Keywords
Gonzalo Jover, Rosario González Martín and Juan Luis Fuentes
The year 2016 marked the 100th anniversary of Democracy and Education, one of John Dewey’s most widely translated and published books around the world still in the author’s…
Abstract
The year 2016 marked the 100th anniversary of Democracy and Education, one of John Dewey’s most widely translated and published books around the world still in the author’s lifetime. Nowadays, in a context in which pedagogy is bogged down in ‘economicism’ and suspicion towards any proposal that hints of value, Dewey’s ideas once again provide a ray of hope for a possible future. One of the contemporary authors that has fostered this hopeful reading of Dewey is Martha C. Nussbaum, whose appeal to bringing the humanities back to schools motivated a project on approaching the classic texts with the Information and Communication Technologies (ICTs), which we have developed during the past years with secondary education students from three schools in Santiago de Chile, Madrid and London. The project is based on an open reading of Sophocles’s Antigone through an online application that enables students from the participating schools to interact. This chapter delves deeper into the theoretical bases of the project. In the first two sections, we analyse the interpretation that Nussbaum and Dewey each made of Antigone. Then, in the third, we present the Antigone project as a learning experience promoting a creative democracy, as Dewey called it.
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Keywords
Ruth Heilbronn, Christine Doddington and Rupert Higham
This chapter introduces the book through discussing the context in which it came about, namely a conference to mark the centenary of the publication of Dewey’s Democracy and…
Abstract
This chapter introduces the book through discussing the context in which it came about, namely a conference to mark the centenary of the publication of Dewey’s Democracy and Education. The first section relates to the book’s subtitle by describing and analysing the context in which speakers at the conference engaged in a ‘fightback’ against educational policies found to be narrowly based on economic aims, and to have lost sight of the humanistic aims of education, aims which Dewey analysed and championed. The book is structured around three key areas, all related to Dewey’s philosophy of education – the first concerns technology, the second, embodiment and the third, democracy and development. A discussion on the significance of each of these areas for contemporary educational theory is followed by detail on the individual chapters within them. This chapter concludes with an introduction to the cautiously optimistic and forward-looking epilogue by Gert Biesta on the matters and issues raised in the book.
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Cristina Sierra-Casanova, María Paula Lechuga Sancho and Antonio Rafael Ramos-Rodríguez
The aim of this study is to explore the evolution of research on entrepreneurs' well-being (EWB) over the past three decades. We examined 525 scientific articles published in…
Abstract
Purpose
The aim of this study is to explore the evolution of research on entrepreneurs' well-being (EWB) over the past three decades. We examined 525 scientific articles published in academic journals.
Design/methodology/approach
The methodology used included bibliometric indicators of activity based on terms and relationships for conceptual evolution through scientific maps, strategic diagrams and thematic trends.
Findings
The results revealed the most frequently used terms by researchers and how they have changed over time, as well as the trending topics and the most popular keywords. Co-word analysis provided a dynamic view of research evolution in this field, allowing the identification of the most relevant thematic areas and their evolution.
Practical implications
Entrepreneurial well-being extends beyond economic performance, influencing individuals, organizations and society, impacting sustainability, innovation, health and economic growth. This highlights the broader implications of well-being in entrepreneurial contexts. Additionally, proposed future research directions aim to enhance the scientific discipline, advancing understanding of entrepreneurial well-being.
Originality/value
This paper stands out for its original approach in addressing and synthesizing existing literature on entrepreneurs' well-being. It offers practical and applicable insights, contributing concrete recommendations to enhance entrepreneurs' well-being, bridging theory and action meaningfully.
Propósito
El objetivo de este estudio es explorar la evolución de la investigación sobre el bienestar emprendedor (BE) en las últimas tres décadas. Examinamos 525 artículos científicos publicados en revistas académicas.
Diseño/metodología/enfoque
La metodología utilizada incluyó indicadores bibliométricos de actividad basados en términos y relaciones para la evolución conceptual a través de mapas científicos, diagramas estratégicos y tendencias temáticas.
Hallazgos
Los resultados revelaron los términos más frecuentemente utilizados por los investigadores y cómo han cambiado con el tiempo, así como los temas de tendencia y las palabras clave más populares. El análisis de co-palabras proporcionó una visión dinámica de la evolución de la investigación en este campo, permitiendo la identificación de las áreas temáticas más relevantes y su evolución.
Originalidad/valor
Ofrece percepciones prácticas y aplicables, contribuyendo con recomendaciones concretas para mejorar el bienestar de los emprendedores, vinculando de manera significativa la teoría y la práctica.
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Keywords
Antonia Madrid-Guijarro, Gonzalo Maldonado-Guzmán and Rubén Rodríguez-González
This research investigates the impact of Industry 4.0 technologies (I4.0) on the resilience of manufacturing firms against the COVID-19 pandemic. The study explores the mediating…
Abstract
Purpose
This research investigates the impact of Industry 4.0 technologies (I4.0) on the resilience of manufacturing firms against the COVID-19 pandemic. The study explores the mediating effects linked to the firm’s supply chain resilience and absorptive capacity in this relationship.
Design/methodology/approach
The empirical analysis involves 304 manufacturing firms and uses Partial Least Squares Structural Equation Modeling (PLS-SEM). A two-step hierarchical component model has been employed, considering the statistical analysis validation (reliability and validity) of the LOC and HOC models. The choice of the manufacturing industry is justified due to its degree of automation in emerging economies, such as Mexico, and its significant impact on job creation and the national gross domestic product.
Findings
The results confirm the positive impact of I4.0 technologies on companies’ resilience to COVID-19. They also support the indirect effects of the firm’s supply chain resilience and absorptive capacity. Absorptive capacity was found to have a higher significant indirect effect than supply chain resilience. Consequently, the study accentuates the significance of leveraging external knowledge and highlights the role of acquisition, assimilation, transformation, and exploitation capabilities in enhancing absorptive capacity.
Research limitations/implications
The implications of this research extend to both manufacturing companies and public administrations, suggesting the need for I4.0 technologies implementation and supportive policies aimed at fostering absorptive capacity.
Originality/value
This research contributes to the literature by filling gaps in empirical studies in the context of developing economies. It provides valuable insights into the effects of I4.0 on absorptive capacity, supply chain resilience, and COVID-19 resilience, particularly in non-essential supply chains. It enriches the understanding of how I4.0 impacts the absorptive capacity and resilience of the supply chain during the COVID-19 crisis.
Details
Keywords
Kirstin Hubrich and Timo Teräsvirta
This survey focuses on two families of nonlinear vector time series models, the family of vector threshold regression (VTR) models and that of vector smooth transition regression…
Abstract
This survey focuses on two families of nonlinear vector time series models, the family of vector threshold regression (VTR) models and that of vector smooth transition regression (VSTR) models. These two model classes contain incomplete models in the sense that strongly exogeneous variables are allowed in the equations. The emphasis is on stationary models, but the considerations also include nonstationary VTR and VSTR models with cointegrated variables. Model specification, estimation and evaluation is considered, and the use of the models illustrated by macroeconomic examples from the literature.
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Jesús de Frutos-Belizón, Fernando Martín-Alcázar and Gonzalo Sánchez-Gardey
The purpose of this paper is to describe the development and validation of an instrument for measuring intellectual capital in the academic research context. The current research…
Abstract
Purpose
The purpose of this paper is to describe the development and validation of an instrument for measuring intellectual capital in the academic research context. The current research context describes a new paradigm of scientific production characterized by interdisciplinarity, heterogeneity and the intensification of the relations between the generators of knowledge. In this scenario, traditional measures of intellectual capital do not capture all the variables that make up the environment in which the research activities are carried out. This transformation of research processes suggests the need to bring theories of organizational behavior, more appropriate to an organizational context, to the study of scientific context. Thus, the paper contextualizes the intellectual capital approach, thereby explaining how the different attributes that build it influence scientific productivity and providing a measurement instrument to evaluate relative levels of intellectual capital in an academic research context.
Design/methodology/approach
The scale was designed through a double qualitative–quantitative scale development process. The literature on intellectual capital does not provide strong theoretical support for the definition of a specific set of items to be applied in the specific academic research context. Consequently, the scale constructs and observable variables were initially conceptualized through a Delphi panel. This initial set of indicators was empirically validated through a second quantitative stage to a sample of 1,798 Spanish academics. Given that no prior published studies have examined the construct validity of the proposed scale, and the proposed scale is not based on other previously validated scales, the authors used exploratory and confirmatory factor analysis to assess the internal consistency, using Cronbach’s α to determine reliability.
Findings
Drawing on the evidence obtained from a double qualitative–quantitative process, a scale consisting of 47 items was proposed to measure the three dimensions of intellectual capital, namely, the researcher’s human capital, as well as the nature of the social capital and organizational capital of the team in which the scholar is integrated. The process of identifying and validating indicators of intellectual capital allowed the authors to identify certain intangible elements that are key in the research process and that, therefore, determine scientific productivity. Thus, the proposed scale contributes by conceptualizing new variables that could be used to deepen and broaden the study of the determinants of research performance. The contextualization of intellectual capital approach can also help to assess the value of intangibles, offering an external reporting tool and making universities’ social contributions more visible to public and private stakeholders, justifying the efforts made by societies in the generation of academic knowledge.
Research limitations/implications
The empirical analysis was carried out with an initial sample of 1,798 Spanish scholars. The validation of the scale should therefore be confirmed in different national contexts, with larger data sets. Likewise, the use of longitudinal data sets could help to study the effects of intellectual capital in academic research, thereby contributing to the ongoing debate on the determinants of research performance.
Originality/value
From a practical perspective, the instrument could be considered both as a management and an external reporting tool, providing a self-assessment instrument of the levels of intellectual capital. As a management tool, a specific measure of intellectual capital in an academic context could help to identify training needs, the implementation of practices that encourage the capability for building research networks and the development of reports with intellectual capital-related inputs for the justification of the resources received. At an institutional level, the proposed set of indicators also identifies the attributes of scholars linked to higher scientific performance, and the scale could be used as an instrument for selection processes in academic institutions, to develop practices related to the distribution of workload or the publication of intellectual capital indicators of its researchers in a healthy exercise of transparency.