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Shows how child‐centred marketing in China has gradually developed, using an example the traditional hero figure Wukong, who now appears and behaves in a far more child‐friendly way than before. Uses child‐centred qualitative research, including drawings, play and photography, as well as interviews with parents and children, to assess trends among Chinese children and youth. Finds that gender is important in children’s choice of toys and games, especially for boys, and that empowerment is a dominant theme in their choice, and also in their aspirations for employment; they are curious, and wish to be successful, powerful and popular. Moves on to young people, finding that peer group pressures are their strongest influences and spending time with friends their favourite leisure activity; they appear to put the individual ahead of the family and to value self‐actualisation over external recognition, in strong contrast to traditional Chinese culture. Finishes with what counts as cool in China: this is a mix of western and traditional Chinese values, with sporting ability and competence scoring high, but musical tastes were for Chinese rather than international artists.

The purpose of this paper is to explore the recent viewpoint of classroom teachers and school administration about the role of school librarians, which is lacking adequate studies. The current trend of fast-evolving information and communication technologies (ICT) and the emphasis on enquiry-based learning has increasing impacts on school curriculum and the required library support.

This paper is based on a qualitative analysis of interviews on three practicing secondary school librarians in Hong Kong on three separate occasions to explore a different, richer type of data, in particular new requirements and issues that a questionnaire survey could provide.

The new roles of the school librarians improving teaching and learning effectiveness under this environment include: being information literacy specialists, leading library improvement projects and providing classroom teaching collaboration and support.

This is one of the very few qualitative studies reporting professional practices and changing roles amongst school librarians in Hong Kong. The results of this study are of practical interest to education policymakers, school administrators, practicing school librarians and educators with a vested interest capitalizing on the school library’s potentials to positively affect students’ achievements.

This article aims to explain how a transnational “retirement industry” in Southeast Asia has emerged recently as a result of interplays between various national and transnational forces, particularly in the domain of elderly care. “Retirement industry” refers to business operations related to the relocation of foreign retirees, primarily Japanese pensioners, who seek affordable social care and alternative retirement life.

This paper is based on extensive documentary studies and multi‐sited ethnographic research from 2004 to date. In‐depth interviews with retirees and relevant agencies were carried out in Thailand, Malaysia, the Philippines and Indonesia.

This article delineates how demographic and economic changes in Japan create demand for the transnational retirement industry, and how Southeast Asian countries actively promote the industry as a national development strategy. As such the boundaries between nation‐state and between the market and the state are simultaneously crossed. The industry opens new transnational routes and spaces and thus further complicates the transnationalization of elderly care in Asia.

Current research on social welfare remains dominated by methodological nationalism, and this article calls attention to the transnational dimension in understanding recent changes in social care. By engaging the predominant paradigm of “care diamond”, the article shows that how boundaries shift between various care providers within nation states is inextricably related to how borders are crossed between nation states.

This paper aims to discuss the effects of COVID-19 on hotel marketing and management practices and outlines a three-pronged research agenda to stimulate knowledge development in the hotel sector.

This paper is based on an overview of the relevant literature on hotel marketing and management and the hotel guest behavior. The authors also investigated hospitality service trends to propose a research agenda.

This paper presents a research agenda from three dimensions – artificial intelligence (AI) and robotics, hygiene and cleanliness and health and health care. First, different types of AI (mechanical, thinking and feeling) might open up distinct research streams at the intersection of health crises and hotel management, in light of the COVID-19 pandemic. Additionally, this paper recommends that researchers move beyond typical perspectives on the antecedents and outcomes of hotel hygiene and cleanliness to delve into guests’ perceptions of the cleanliness of specific hotel surfaces. Furthermore, a more in-depth analysis is warranted about the evolving relationship between hotels and the health-care sector.

The recommended research areas are intended to advance the knowledge base to help hotels recover from the COVID-19 pandemic. The suggested research streams are expected to provide actionable insights to promote the development and sustainability of the hotel sector.

This paper appears to be a frontier study, critically examining possible effects of the COVID-19 pandemic on hotel marketing and management practices and how hoteliers may respond to such challenges to recover after this pandemic.

Drawing upon the stimulus–organism–response (S-O-R) model, the purpose of this study is to examine how perceptions of young customers towards the green image of trendy coffee cafés affect their environmental and product attitudes, and subsequently their citizenship behaviour as well as intention to re-patronage. The mediating effect of customer citizenship behaviour (CCB) is also assessed.

The instrument was developed by adapting measurement from the past studies. Using the purposive sampling technique, data were collected online from 207 young customers in Malaysia who frequented the cafés. Partial least squares structural equation modelling (PLS-SEM) was used to perform path modelling and mediation analyses.

The findings show that green image stimulates both customers’ environmental attitude and product attitude. Although product attitude is found to have a dominant effect on CCB, the impact of environmental attitude on CCB and re-patronage intention is worth noting. Moreover, advocacy and tolerance significantly mediate the relationship between product attitude and re-patronage intention.

This study advances the consumer behaviour literature by determining the influence of green image on two forms of attitudes as well as the mediating role of the multi-dimensional CCB between attitudes and intention to re-patronage trendy coffee cafés among young customers. While the findings confirm the importance of product attitude and the relevance of advocacy and tolerance in relation to re-patronage, the study also highlights the growing awareness of green image among young customers and its implications on knowledge and practice.

The main purpose of this paper is to examine the adoption of big data analytics (BDA) in the Tanzania banking industry by investigating the influence of technological, environmental and organizational (TOE) factors while exploring the moderating role of perceived risk (PR).

The study employed a qualitative research design, and the research instrument was developed using per-defined measurement items adopted from prior studies; the items were slightly adjusted to fit the current context. The questionnaires were distributed to top and middle managers in selected banks in Tanzania using the snowball sampling technique. Out of 360 received responses, 302 were considered complete and valid for data analysis. The study employed partial least squares structural equation modeling (PLS-SEM) to examine the developed conceptual framework.

Top management support and financial resources emerged as influential organizational factors, as did competition intensity for the environmental factors. Notably, bank size and perceived trends showed no significant impacts on BDA adoption. The study's novelty lies in revealing PR as a moderating factor, weakening the link between technological readiness, perceived usefulness and the intent to adopt BDA.

This study extends literature by extending the TOE model, through examining the moderating roles of PR on technological factors. Furthermore, the study provides useful managerial support for the adoption of BDA in banking in emerging economies.

Racial code-switching is an impression management behavior for people to blend into social and professional situations by adhering to norms outside their own. Drawing on the identity threat perspective, this study aims to examine the harmful effects of racial code-switching on employee psychological depression and hospitality industry turnover intentions.

The current study used a two-wave time-lagged survey of 286 restaurant frontline employees. Participants were asked to rate their racial code-switching, identity threat and shame in the first survey. Participants reported their depression and industry turnover intention in the second survey one week later.

The results showed that employees that engaged in racial code-switching had higher intentions to leave the hospitality industry via the sequential mediating roles of identity threat, shame and depression.

The findings provide practical implications on how hospitality practitioners can foster employee authenticity and tenure by evaluating impression management strategies. This paper provides a discussion, suggestions and future research directions on how to take sustainable actions toward diversity, equity, inclusion, justice and belonging.

Although racial code-switching is a common behavioral strategy for whites and people of color, research on racial code-switching in the hospitality industry is limited. This study is among the first to examine racial code-switching’s health and career consequences.

This study investigated the influence of teachers on undergraduate students’ development of research aspirations and the mechanisms behind this process.

Employing social cognitive career theory, the study gathered data from 232 undergraduates, developed a structural equation model via the maximum likelihood method and executed empirical testing.

The findings reveal that neither direct nor emotional mentoring independently satisfies students’ needs for self-efficacy and aspiration in research nor significantly influences research interest. Specifically, the study demonstrates that (1) research self-efficacy, outcome expectations and research interest significantly shape research aspirations; (2) an overemphasis on direct mentoring might impede research aspiration development and (3) a focus on emotional mentoring, while overlooking direct mentoring, could result in diminished research self-efficacy.

This research pioneers a comprehensive analysis of the role of teachers in shaping undergraduate research aspirations through the lens of social cognitive career theory. It underscores the critical need to both balance mentoring approaches and foster intrinsic research motivation.

The purpose of this paper is to review published research to discern the trends in instructional practices and interventions that educators employ to augment simulation based learning in business education.

Qualitative research was conducted using a systematic review of scholarly articles that satisfied inclusion criteria, such as the study reported on a business simulation, discussed educator interventions and instructional practices, was focused on higher education or training, discusses a computer-based simulation and was published between 2007 and 2017.

Overarching themes evident within the data included: didactic interventions, preparation activities, prompting student reflection, coaching and mentoring, providing feedback, structuring teams, assessments, encouraging collaborative learning and fostering student engagement.

Although there are many systematic reviews of simulation-based learning literature, specifically within the fields of medicine and nursing, most focus on summarising the evidence that simulations are an effective tool to enable learning. To the best of knowledge, there has not been a systematic analysis of the instructional approaches or educational interventions that educators’ choose to include in the structured design of simulation-based courses in business education. This study begins to address the issue of how educators and technology synergistically aim to deliver valuable student learning opportunities.