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This study aims to couple two codes, one able to perform icing simulations and another one capable to simulate the performance of an electrothermal anti-icing system in an integrated fashion.

The classical tool chain of icing simulation (aerodynamics, water catch and impact, mass and energy surface balance) is coupled to the thermal analysis through the surface substrate and the ice thickness. In the present approach, the ice protection simulation is not decoupled from the ice accretion simulation, but a single computational workflow is considered.

A fast approach to simulate advanced anti-icing systems is found in this study.

This study shows the validation of present procedure against literature data, both experimental and numerical.

This paper aims to investigate the extent to which nostalgic advertising can foster brand love. It examines the effects of two common forms of nostalgia in advertising – that is, personal and historical nostalgia – on consumers’ love towards a brand in both a developed (the UK) and a developing country (India).

A pre-test and post-test quasi-experimental study was conducted with two representative samples of consumers (i.e. 277 British and 255 Indian). Respondents were randomly exposed to one ad evoking either personal or historical nostalgia, or a non-nostalgic ad.

The results indicate that the use of nostalgia in advertising increases brand love in both countries. However, the effectiveness of each type of nostalgia varies depending on the country considered. In the UK, personal nostalgia increases brand love more than historical nostalgia, whereas, in India, historical nostalgia was found to be more significantly related to brand love than personal nostalgia.

The primary implication for marketers is to consider nostalgic advertising as a critical lever to building longer-term value for a brand (i.e. brand love) whilst being mindful of the country-specific differences regarding how such a lever should be executed to achieve effectiveness be effective.

The paper contributes to the advancement of the brand love literature by clarifying whether, and under what circumstances, the use of specific types of nostalgia in advertising increases consumers’ love towards a brand.

This paper aims to consider the use of rumour by Bangladeshi migrant entrepreneurs in Naples, Italy to comment on informal economic practices and migrant moral hierarchies present in that city.

It is based on ethnographic fieldwork among migrants conducted by the author in the Naples region in 2004 and 2005. Rumour has been interpreted by some scholars as a way to promote community cohesion and by others to promote the self‐interest of those circulating it.

In this paper, rumour is seen as a communicative device that offers information or news for evaluation and is a central means of distributing information in all economies. Here, migrants use the information circulating in rumours to interpret their migratory chances in Italy in general and, more specifically, entrepreneurial conditions available to those engaged in informal economic activities in the Neapolitan economy. These rumours travel beyond a circumscribed racialised group to have purchase in wider social fields. In this case, as subjective representations of economic behaviour, these rumours offer models for entrepreneurial activities to be admired, mimicked, condemned, or avoided.

This ethnographic material suggests that greater attention should be paid to how subjective understandings spur social action as reflected here through the use of rumours as a kind of knowledge to be assessed and interpreted to form the basis of decisions about economic behaviour among Bangladeshi migrants in Naples.