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Article
Publication date: 27 November 2018

Giovanna Magnani and Antonella Zucchella

The purpose of this paper is to explore uncertainty-coping strategic actions in the internationalisation strategy of entrepreneurial ventures, encompassing born…

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Abstract

Purpose

The purpose of this paper is to explore uncertainty-coping strategic actions in the internationalisation strategy of entrepreneurial ventures, encompassing born globals/international new ventures, enduring established internationalisers, old born globals, born-again globals and micro-multinationals.

Design/methodology/approach

The authors developed a qualitative exploratory study applying a grounded theory approach to ten entrepreneurial firms to investigate the strategies they adopted to cope with Knightian uncertainty in international markets.

Findings

The global niche strategy emerged as a successful path to deal with uncertainty in smaller firms’ internationalisation. The authors uncover the components of this strategy, namely the creation of markets, the focus on global clients and the control of technology.

Originality/value

The contribution of this paper consists in exploring how entrepreneurial firms cope with uncertainty through a global niche strategy and in outlining its main components. The authors develop a model of smaller entrepreneurial firms’ international strategising under this perspective. The research thus links together international marketing and strategy with (international) entrepreneurship studies.

Details

International Marketing Review, vol. 36 no. 1
Type: Research Article
ISSN: 0265-1335

Keywords

Abstract

The COVID-19 pandemic and its related economic meltdown and social unrest severely challenged most countries, their societies, economies, organizations, and individual citizens. Focusing on both more and less successful country-specific initiatives to fight the pandemic and its multitude of related consequences, this chapter explores implications for leadership and effective action at the individual, organizational, and societal levels. As international management scholars and consultants, the authors document actions taken and their wide-ranging consequences in a diverse set of countries, including countries that have been more or less successful in fighting the pandemic, are geographically larger and smaller, are located in each region of the world, are economically advanced and economically developing, and that chose unique strategies versus strategies more similar to those of their neighbors. Cultural influences on leadership, strategy, and outcomes are described for 19 countries. Informed by a cross-cultural lens, the authors explore such urgent questions as: What is most important for leaders, scholars, and organizations to learn from critical, life-threatening, society-encompassing crises and grand challenges? How do leaders build and maintain trust? What types of communication are most effective at various stages of a crisis? How can we accelerate learning processes globally? How does cultural resilience emerge within rapidly changing environments of fear, shifting cultural norms, and profound challenges to core identity and meaning? This chapter invites readers and authors alike to learn from each other and to begin to discover novel and more successful approaches to tackling grand challenges. It is not definitive; we are all still learning.

Details

Advances in Global Leadership
Type: Book
ISBN: 978-1-80071-838-8

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Book part
Publication date: 4 August 2017

Roger Strange and Giovanna Magnani

Many manufacturing firms (e.g. Apple and Nike) now outsource some or all of their manufacturing activities to independent suppliers rather than continuing to undertake them…

Abstract

Many manufacturing firms (e.g. Apple and Nike) now outsource some or all of their manufacturing activities to independent suppliers rather than continuing to undertake them in-house. Clearly these firms perceive this externalisation of production to be a performance-enhancing strategy, but what are the performance consequences in practice? In this chapter, we review and critique the extant academic literature on the performance consequences of manufacturing outsourcing, and note that the empirical findings have yielded mixed results. We argue that outsourcing has potential impacts upon a number of ‘performance’ outcomes, including inter alia financial performance, productivity/efficiency, sales/market share, costs of production, business performance and innovation. We further argue that many of the empirical studies have flawed designs, and make a series of methodological recommendations to guide future empirical work.

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Book part
Publication date: 26 January 2022

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Advances in Global Leadership
Type: Book
ISBN: 978-1-80071-838-8

Available. Open Access. Open Access
Book part
Publication date: 2 October 2023

Federica Sacco and Giovanna Magnani

In recent years, both academics and institutions have acknowledged the crucial role multinational enterprises (MNEs) can play in addressing the sustainability challenges, as…

Abstract

In recent years, both academics and institutions have acknowledged the crucial role multinational enterprises (MNEs) can play in addressing the sustainability challenges, as formalized by the sustainable development goals (SDGs). Nevertheless, because of their extensiveness and their design as country-level targets, SDGs have proven challenging to operationalize at a firm level. This problem opens new and relevant avenues for research in international business (IB). This chapter attempts to frame the topic of extended value chain sustainability in the IB literature. In particular, it addresses a specific topic, that is, how sustainability and resilience-building practices interact in global value chains (GVCs). To do so, the present study develops the case of STMicroelectronics (ST), one of the biggest semiconductor companies worldwide.

Details

Creating a Sustainable Competitive Position: Ethical Challenges for International Firms
Type: Book
ISBN: 978-1-80455-252-0

Keywords

Available. Open Access. Open Access
Book part
Publication date: 2 October 2023

Abstract

Details

Creating a Sustainable Competitive Position: Ethical Challenges for International Firms
Type: Book
ISBN: 978-1-80455-252-0

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Book part
Publication date: 4 August 2017

Abstract

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Breaking up the Global Value Chain
Type: Book
ISBN: 978-1-78743-071-6

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Book part
Publication date: 2 December 2024

Vítor Corado Simões, John Cantwell and Philippe Gugler

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The History of EIBA: A Tale of the Co-evolution between International Business Issues and a Scholarly Community
Type: Book
ISBN: 978-1-83608-665-9

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Book part
Publication date: 4 August 2017

Abstract

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Breaking up the Global Value Chain
Type: Book
ISBN: 978-1-78743-071-6

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Article
Publication date: 6 September 2024

Fahimeh Khatami, Francesca Sanguineti and Rayeheh Khatami

The purpose of this study is to investigate the effect of digital platforms on the resilience of food entrepreneurs in non-Western countries before and after the COVID-19 pandemic.

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Abstract

Purpose

The purpose of this study is to investigate the effect of digital platforms on the resilience of food entrepreneurs in non-Western countries before and after the COVID-19 pandemic.

Design/methodology/approach

This study adopts a qualitative approach using cross-case analysis based on interviews with 17 restaurants in Iran’s touristic Torqabeh region. The data were collected before (2018) and after (2023) the COVID-19 outbreak.

Findings

The findings indicate that social and economic factors, particularly procurement and technological aspects of the food value chain, exhibited high resilience, enabling food entrepreneurs to revitalize their functions post-pandemic. The results reveal that digital platforms and online food shopping within food entrepreneurship contributed to this resilience by enhancing food distribution and potentially broadening equitable food access.

Research limitations/implications

The main limitations of this research are linked to the research method, which focuses on qualitative coding, and its geographic focus on Iran, which may limit the generalizability of the findings to other contexts. The key implications include providing additional insights into the resilience of food entrepreneurship, illustrating the varied effects of social, economic and legal factors on revitalizing food entrepreneurship and emphasizing the crucial role of digital platforms in advancing food entrepreneurship.

Originality/value

The study advances the understanding of resilience in food entrepreneurship, contributing to both theoretical and practical strategies in emerging market contexts and offering insights for future research.

Details

British Food Journal, vol. 126 no. 11
Type: Research Article
ISSN: 0007-070X

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