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By the year 2000 the Henley Centre forecast that whilst Britain in aggregate will have a third more spending power than it currently possesses, the upper quintile in the population will experience almost a 50% increase in their real standard of living.

Shows how semiotics can be used to see the relationship between children and their development, on the one hand, and the culture that structures how they think and feel, on the other. Develops a “brand mirror” for today’s children to express the self image they see encoded in various semiotic “languages”. Illustrates this by the example of Nike sportswear, whose messages encode an image of empowerment through sports, and especially the success of Black sportspeople despite adversity; as children are relatively powerless they can identify with this, and the brand has helped in the promotion of Black culture. Moves on to the second example of Peperami, whose successful marketing was semiotically built on two meaning systems of “meatness” and “snackness”.

The proliferation of articles in library literature about costs, cost studies, and the concepts of analysis and accounting is a positive sign of activity in the cost‐competitive library world. Many articles, no matter the topic, contain some comments on costs. The articles in this bibiliography were selected because cost is the significant or entire emphasis on the material. I used traditional and library literature and ERIC sources, restricted the titles to the past 10 years, and excluded non‐United States publications.

Have you any idea who the person was who recommended that book you just purchased for the library? And who told you not to buy a title?