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This study aims to analyze the determinants of small and medium enterprise (SME) sustainability through online marketing technology innovation.

The study was conducted through a survey in Siak Regency and Dumai City, Riau Province, Indonesia. The study population is small entrepreneurs doing online marketing. The determination of this survey area is by considering: the use of online marketing technology in this area is relatively more developed than other regions; Siak Regency and Dumai City are very prospective to be used as small business development areas based on online marketing; and the sample was determined by purposive random sampling with the criteria of small entrepreneurs who have tried to do online marketing for at least six months. Based on these criteria, there are 301 small entrepreneurs who conduct online marketing as a sample.

The sustainability of SMEs is directly and indirectly influenced by government support, human resource quality, innovation costs, economic conditions and business partners through online marketing technology innovations. Online marketing strategy through targeting, segmentation and positioning marketing strategies. Implementation of online marketing technology innovation models: increased government support; improvement of human resources; provision of innovation cost allocation; government policies in maintaining economic stability; and increase in business partners.

Limited access to data can limit the interpretation of correlations between the variables studied. This limitation is because the available data is limited to certain periods and certain geographical regions. In addition, research time constraints limit the ability to conduct more in-depth interviews and obtain additional data relevant to the topic being studied.

Practical implications: 1) Targeting marketing strategy is a staged strategy to select a target market. The target market for SME products is intermediary consumers (agents) and end consumers; 2) Segmenting marketing strategy is a stage strategy to determine market segments. The market segment of SME products is based on consumer characteristics, namely, the local market and markets outside the region. SME product market segments based on consumer response characteristics, namely, market segments based on product benefits and consumer loyalty; 3) Positioning marketing strategy is a strategy for the development stage of each product detail placement and the development of a 4P mix strategy, namely, product, price, place and promotion.

The implementation of this research policy is: increased government support in facilitating online marketing; increased human resources in online marketing; provision of cost allocation of innovation in online marketing; government policy in maintaining economic stability; and increased business partners in online marketing. Model implementation requires mentoring and training through cooperation with business partners.

The sustainability of SMEs requires online marketing technology innovation. These findings can help provide an alternative solution to the weak resources of SMEs. With the discovery of the determining factor for the sustainability of SMEs, it can accelerate the SME digitalization program.

This study assesses the current landscape of business continuity management (BCM) research while exploring research trends, structures and delineating potential future directions.

A comprehensive bibliometric analysis was conducted on 360 articles from the Scopus and Web of Science databases using Biblioshiny software. A meta-synthesis was employed to aggregate and synthesize findings from the bibliometric results.

The results demonstrate a notable increase in publication numbers since the onset of the pandemic, reaching a peak in 2022 with a total of 342 articles. A collaborative bond among scholars transcends geographical boundaries and national affiliations. The analytical results propose avenues for future research, addressing crucial areas such as the integration of business continuity management systems (BCMS), the development of BCM frameworks and a comparative analysis of business impact analysis (BIA) frameworks through pertinent theories.

The study contributes theoretical and practical implications, serving as a valuable resource for academics and practitioners seeking to deepen their understanding of BCM’s role in business recovery and preserving organizational continuity in the face of disruptions.

This study pioneers a comprehensive approach by integrating bibliometric analysis and qualitative meta-synthesis, providing a consolidated overview of BCM research. Additionally, it presents future research proposals in this area.

The main purpose of this study was to investigate the level of financial literacy and its determinants among self-employed workers in the Ghanaian economy.

The study used a non-random sampling technique known as quota sampling for the purpose of selecting respondents from the targeted population. The study used an instrumental variable Tobit regression model to investigate the determinants of financial literacy among self-employed workers in the Ghanaian economy.

The study found that the level of financial literacy of the self-employed workers in the Ghanaian economy is low. The study also revealed that financial knowledge, financial attitude, financial behaviour, education and age have a statistically significant influence on financial literacy.

This paper indicates that the level of financial literacy of the self-employed workers in the Ghanaian economy is low and requires self-employed workers in Ghana to attend workshops and do short courses in finance, banking and economics organised by experts in those areas to increase their level of financial literacy.

Limited research exists on the level of financial literacy and its determinants among self-employed workers in developing countries. Therefore, I conducted this study to address the research gap in financial literacy by examining the level of financial literacy and the various factors that impact the financial literacy of self-employed workers in Ghana.