Investigates what is happening in North America with regard to labour relations law. Examines, first, collective labour relations and labour law and, second, focuses on the legal…
Abstract
Investigates what is happening in North America with regard to labour relations law. Examines, first, collective labour relations and labour law and, second, focuses on the legal regulation of the individual relationship, also known as employment law. Goes on to cover these two separate, but intertwined, entities in depth and as they are interpreted in both Canada and the USA. Concludes that labour law is changing and moving toward contractualization and proceduralization. Wonders whether labour law will be able to continue to play the role of protecting wage earners for which it was originally developed.
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Presents the legal framework and functioning of grievance arbitration in Quebec, demonstrating how this method of conflicgt resolution emerged and, with time, has managed to free…
Abstract
Presents the legal framework and functioning of grievance arbitration in Quebec, demonstrating how this method of conflicgt resolution emerged and, with time, has managed to free itself from both civil law and the court of general jurisdiction. Presents an overall assessment of the grievance and arbitration procedure. Takes account of the three objectives that are traditionally sought in establishing alternative mechanisms of conflict resolution in the field of labour, accessibility, speed and expertise. Summarises the merits and drawbacks of the system.
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Managing the interface between the corporation and government has become one of the most rapidly growing management areas. The examination, evaluation and teaching of this aspect…
Abstract
Managing the interface between the corporation and government has become one of the most rapidly growing management areas. The examination, evaluation and teaching of this aspect has been the work of the Max Bell Business‐Government Studies Programme at York University in Canada. The author describes the work of the programme to date and pays particular attention to the research being undertaken. The Programme has established itself as a major force in research and teaching in this area in Canada. The way in which both the public and private sectors can operate in the best interests of society as a whole is important to all.
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Edward Elder, Jennifer Lees-Marshment and Neil Thomas Bendle
This paper aims to identify both the traditional and novel forms of marketing behind New Zealand Prime Minster Jacinda Ardern’s landslide victory in the 2020 New Zealand General…
Abstract
Purpose
This paper aims to identify both the traditional and novel forms of marketing behind New Zealand Prime Minster Jacinda Ardern’s landslide victory in the 2020 New Zealand General Election during the COVID-19 pandemic.
Design/methodology/approach
This research analysed both qualitative and quantitative data, including over 70 primary sources, the perspectives of practitioners, polling and data from surveys with over 450,000 respondents. The qualitative data was analysed interpretively against established theoretical concepts, whereas the quantitative data was analysed through descriptive statistics.
Findings
This research found that COVID-19 drastically changed what the public prioritised, allowing Ardern and Labour to position themselves as guardians of government stability, while camouflaging previous delivery failures. Labour also used a more emergent market-oriented and “polite” populist political marketing strategy.
Research limitations/implications
While the survey data used is not a perfect sample of the population, it is the largest public opinion survey in New Zealand and, given its convergence with other sources, provides valuable insights into political marketing during a crisis more broadly.
Practical implications
This research reinforces marketing’s most important aspect; the market should drive action. How decision makers respond to the market should depend on the environment. Thus, up-to-date market research becomes even more important during a crisis, as the environment changes rapidly. This leaves prior assumptions obsolete and implies strategy needs to be adaptive. Additionally, greater public attention provides governing leaders with the opportunity to present a more well-rounded leadership image.
Originality/value
To the best of the authors’ knowledge, this is the first research to look at marketing while in government and election campaigning in the context of successful management of a global pandemic.
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Fayez Ahmad and Francisco Guzmán
This paper aims to investigate whether a message from a brand with stronger brand equity generates more trust than a message from a brand with lower brand equity, and thus is more…
Abstract
Purpose
This paper aims to investigate whether a message from a brand with stronger brand equity generates more trust than a message from a brand with lower brand equity, and thus is more likely to encourage consumers to write online reviews. This paper also explores what happens when consumers become aware that brands are trying to persuade them to write a review.
Design/methodology/approach
Through three experimental studies, where participants were randomly assigned to a brand that has either a stronger or weaker brand equity, participants’ intention to write reviews was measured. Trust in the message was measured to study its mediating role, and persuasion knowledge of the participants was manipulated to investigate its moderating effect.
Findings
The findings confirm that consumers are more likely to write online reviews when a message comes from a brand that has stronger brand equity, trust in the message mediates the relationship between brand equity and consumer intention to write an online review, and persuasion knowledge has a differential effect on consumer intention to write reviews.
Originality/value
The study adds to the brand equity and online review literature by providing evidence that a higher level of consumer trust on brands that have stronger brand equity leads to an increased intention to write a review for the brand. It also shows that consumers’ awareness of the motive of the brand is more beneficial for brands with strong brand equity, contributing to persuasion knowledge literature.
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Isha Sharma, Kokil Jain and Abhishek Behl
Consumer–brand relationship literature has seen a recent surge of work on the concept of brand hate. Considering that hate is not easily acknowledged, it is challenging to uncover…
Abstract
Purpose
Consumer–brand relationship literature has seen a recent surge of work on the concept of brand hate. Considering that hate is not easily acknowledged, it is challenging to uncover the psychological mechanisms that underpin its development. Using the concept of “self” as over-arching theory, this study aims to uncover consumers’ psychological triggers for hating a brand by providing contextualized perspectives from the informants.
Design/methodology/approach
The authors use an interpretive approach focused on exploring the role of self in explaining the development of brand hate. Data is collected through 25 in-depth interviews and inductively analysed using the NVivo 12.
Findings
The findings of the study align with the motivational perspective of hate discussed in psychology literature. Six psychological strategies (coping, moral consciousness, ego defense, self-esteem protection, power reinstatement, and self-concept strengthening) cater to three motives of the self (self-preservation, self-defense, and self-enhancement).
Originality/value
The current study uses an interdisciplinary approach and draws perspectives from psychology, sociology and interpersonal relationship theories to study consumer brand hate. It uncovers the subconscious mechanisms that lead to the germination of brand hate and provides answers to unexplained and missing pieces in the existing literature. In particular, it offers a detailed perspective on how self-related motives can explain the psychology of brand hate.