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Article
Publication date: 4 May 2022

Jorge H.O. Silva, Camila Favoretto, Igor Roberto Amancio, Gilberto M.D. Ganga, Fabiane L. Lizarelli and Glauco H.S. Mendes

This study aims to examine the determinants of consumer behavioral intention to use the restaurant, concert and education services online during and after the COVID-19 pandemic.

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Abstract

Purpose

This study aims to examine the determinants of consumer behavioral intention to use the restaurant, concert and education services online during and after the COVID-19 pandemic.

Design/methodology/approach

A conceptual model based on the Unified Theory of Acceptance and Use of Technology (UTAUT) was tested via structural equation modeling by using data collected from a sample of 420 Brazilian consumers.

Findings

The results showed that performance expectancy and social influence are the most critical determinants of consumer behavioral intention to use services online during the pandemic. The results also provided evidence that the pandemic has generated significant impacts on future consumer behavior.

Originality/value

This study contributes in a multidisciplinary way to the literature on hospitality, entertainment and education services, by applying the UTAUT theory and testing the model during and after the COVID-19 pandemic context. Moreover, this study provides empirical evidence from Brazil, one of the most affected countries by COVID-19.

Details

International Journal of Quality and Service Sciences, vol. 14 no. 3
Type: Research Article
ISSN: 1756-669X

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Article
Publication date: 8 April 2020

Stefania A.B. Queiroz, Glauco H.S. Mendes, Jorge H.O. Silva, Gilberto M.D. Ganga, Paulo A. Cauchick Miguel and Maicon G. Oliveira

This study aims to examine the impact of the servitization on the performance of small and medium enterprises (SMEs) in Brazil.

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Abstract

Purpose

This study aims to examine the impact of the servitization on the performance of small and medium enterprises (SMEs) in Brazil.

Design/methodology/approach

The study uses data from Brazilian SMEs and applies partial least squares structural equation modeling (PLS-SEM) to test the research hypotheses.

Findings

The findings suggest a positive relationship between servitization and SME performance. It is found that the strategy of offering base services does impact SME performance. Furthermore, servitization aims to promote a fit between environmental pressures and SME performance.

Practical implications

SMEs can use servitization to increase their performance in spite of their resources restrictions, size limitation and low level of service revenue. However, the adoption of servitization should be accompanied by managerial adjustments in servitization practices.

Originality/value

This paper is dedicated to investigating the servitization-performance relationship in the context of SMEs, which is not a usual research publication. Moreover, it adds to the servitization theory by demonstrating that it is not necessary to reach a critical mass of services to be profitable and base services may be also a source of revenues and profits.

Details

Journal of Business & Industrial Marketing, vol. 35 no. 7
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 24 December 2020

Karina M. Serrano, Glauco H.S. Mendes, Fabiane L. Lizarelli and Gilberto M.D. Ganga

This study aimed to find factors influencing the acceptance of telemedicine for adults in Brazil. Moreover, it investigates the moderating role of disease complexity and the…

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Abstract

Purpose

This study aimed to find factors influencing the acceptance of telemedicine for adults in Brazil. Moreover, it investigates the moderating role of disease complexity and the generational digital divide phenomenon on the intention to use the telemedicine service.

Design/methodology/approach

A quasi-experiment was employed. Primary data were collected using a survey research method considering two different scenarios based on disease complexity and symptom severity. A total of 248 responses were collected using a structured questionnaire. The authors also tested these two scenarios in three generations (X, Y and Z) of adults. Partial least squares structural equation modeling (PLS-SEM) was used to analyze the collected data and test the research hypotheses.

Findings

The results indicated that performance expectancy and perceived security and reliability are two predictors of the behavioral intention to use telemedicine, whereas effort expectancy and social influence showed no statistical significance. Furthermore, the results demonstrated that adults tend to adopt telemedicine regardless of the level of disease complexity. Finally, this study does not support the existence of a digital divide in the three generations.

Originality/value

The study applies the UTAUT model to assess the telemedicine acceptance for younger generations. It examines patient risk perception (security and reliability) as one antecedent of telemedicine acceptance.

Details

International Journal of Health Care Quality Assurance, vol. 34 no. 1
Type: Research Article
ISSN: 0952-6862

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Article
Publication date: 9 July 2024

Camila Favoretto, Glauco Henrique de Sousa Mendes, Renata de Oliveira Mota, Moacir Godinho Filho, Lauro Osiro and Gilberto Miller Devós M.D. Ganga

This paper aims to identify the interrelationships among critical factors for digital servitization (DS) implementation.

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Abstract

Purpose

This paper aims to identify the interrelationships among critical factors for digital servitization (DS) implementation.

Design/methodology/approach

A multi-method research was used. Critical factors for a successful DS implementation were identified using a systematic literature review and expert interviews. The interpretive structural modeling (ISM) method was used to develop a hierarchical model of the identified factors, followed by the fuzzy Matrice d’Impacts Croisés Multiplication Appliqués à un Classement (MICMAC) analysis to assess their dependence and driving powers.

Findings

A total of 23 factors for DS implementation were identified, and the ISM model was developed. Based on MICMAC analysis, the factors were also grouped under four categories (dependent, driving, autonomous and linkage). A conceptual framework is proposed, highlighting that DS implementation relies on three main layers of critical factors: crafting alignment, scaling the change and achieving results.

Originality/value

The ISM and fuzzy MICMAC methods used in this study provided valuable insights into the interrelationship among the identified DS factors through a conceptual framework. To the best of the authors’ knowledge, the study is one of the first to identify critical factors influencing DS implementation and develop hierarchical relationships among them.

Details

Journal of Business & Industrial Marketing, vol. 39 no. 9
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 7 February 2025

Maicom Sergio Brandao, Moacir Godinho Filho, Gilberto Miller Devós Ganga and Jorge Renato Verschoore

This study aims to unravel the complex coopetitive interactions in supply chains. It delves into the paradoxical relationship between cooperative and competitive interactions…

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Abstract

Purpose

This study aims to unravel the complex coopetitive interactions in supply chains. It delves into the paradoxical relationship between cooperative and competitive interactions among supply chain entities, offering a comprehensive exploration of coopetition’s manifestations and management across various supply chain types.

Design/methodology/approach

The study uses a three-phase methodology, beginning with a scoping review to establish a theoretical framework, followed by a systematic literature review yielding 130 papers and concluding with correspondence analysis using similarity indexes. This approach facilitates a deep dive into the diverse aspects of coopetition, including its drivers, practices, outcomes and associated risks.

Findings

The research identifies three distinct types of coopetition in supply chains: technology-based, socially based and channel-based. These models are underscored by specific drivers and outcomes, with technology-based coopetition focusing on market competitiveness and operational capacity, socially based on trust and power dynamics and channel based on product characteristics. The study introduces five propositions for further investigation and provides a comprehensive typology of coopetition within supply chains.

Research limitations/implications

The study’s findings are limited by the scope of the existing literature and the chosen academic databases. Future research should empirically validate the proposed coopetition configurations and propositions, exploring their applicability in other, less studied supply chains.

Practical implications

The study offers practitioners a valuable typology and framework to understand and manage coopetition in their respective supply chains. This typology serves as a decision-making tool for identifying suitable coopetition strategies and maximizing their benefits while mitigating associated risks.

Originality/value

This study stands out for its unique approach to categorizing coopetition in supply chains, offering a novel typology that goes beyond the manufacturer’s perspective. It fills a significant gap in the literature by providing a broad view of coopetition, considering various supply chain types and their respective coopetitive dynamics.

Details

Journal of Business & Industrial Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 11 December 2023

Mario Henrique Callefi, Gilberto Miller Devós Ganga, Moacir Godinho Filho, Elias Ribeiro da Silva, Lauro Osiro and Vasco Reis

Road freight transportation companies need to take advantage of information and communication technologies to develop capabilities. This study proposes a framework to guide road…

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Abstract

Purpose

Road freight transportation companies need to take advantage of information and communication technologies to develop capabilities. This study proposes a framework to guide road freight transportation companies to achieve data visibility in their operations by developing such capabilities. By proposing this framework, this research contributes to literature and practice, highlighting the capabilities and the respective supporting technologies for improved data visibility in road freight transportation.

Design/methodology/approach

A mixed-method approach is used to develop the framework, considering three methodological steps. In phase 1, the capabilities are identified in the literature and validated by experts. In phase 2, an empirical assessment of cause–effect relationships between capabilities is performed using a multiple case study and DEMATEL. Lastly, in phase 3, an analysis of the cause model and significant associations is conducted to enable the development of the framework. In addition, the proposed framework was validated by the experts interviewed.

Findings

The results provide a framework that explains the link between the technology-enabled data visibility capabilities in road freight transportation operations. In addition, a pathway was established that road freight transportation companies could follow to achieve data visibility in their operations by developing such capabilities.

Originality/value

This work develops the first framework that provides a path for data visibility in road freight transportation operations from adopting certain technologies. The insights are compelling for researchers and practitioners to optimize the decision-making process for adopting technologies and developing capabilities related to data visibility.

Details

Industrial Management & Data Systems, vol. 124 no. 2
Type: Research Article
ISSN: 0263-5577

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Article
Publication date: 3 December 2024

Katherine Kaneda Moraes, Gilberto Miller Devós Ganga, Moacir Godinho Filho, Luis Antonio Santa-Eulalia and Guilherme Luz Tortorella

The integration of blockchain technology (BT) in supply chain management (SCM) is at the forefront of technological advancements, yet it faces significant barriers that hinder its…

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Abstract

Purpose

The integration of blockchain technology (BT) in supply chain management (SCM) is at the forefront of technological advancements, yet it faces significant barriers that hinder its widespread adoption. This study aims to delve into these challenges, employing the diffusion of innovations (DOI) theory to systematically investigate and propose a strategic framework for overcoming the technological barriers to BT adoption within SCM.

Design/methodology/approach

Through a comprehensive systematic literature review (SLR) of 155 publications, complemented by rigorous content analysis and expert interviews, this research identifies and categorizes 16 primary technological barriers, including scalability and privacy issues, that impede BT integration.

Findings

The proposed framework, informed by DOI theory, outlines tailored strategies across three critical adoption stages: initiation, where the focus is on mitigating high energy consumption and scalability issues; adoption decision, emphasizing the formulating international standards for blockchain architecture, embedding abstraction layers within software projects; and implementation, concentrating on enhancing security, interoperability and system efficiency.

Originality/value

This research contributes significantly to both academic literature and practical applications. Academically, it extends the DOI theory within the SCM context and enriches the blockchain literature by providing a nuanced understanding of the specific barriers to BT adoption. Practically, it offers a roadmap for industry practitioners, delineating actionable strategies to navigate the adoption process effectively. This study not only bridges the gap between theoretical insights and practical implementations but also serves as a vital resource for policymakers and standard-setting bodies in facilitating and regulating BT adoption in SCM, thereby fostering innovation and competitive advantage in the marketplace.

Details

Supply Chain Management: An International Journal, vol. 30 no. 1
Type: Research Article
ISSN: 1359-8546

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Article
Publication date: 24 May 2022

Renata de Oliveira Mota, Adauto Bueno, Jéssica dos Santos Leite Gonella, Gilberto Miller Devós Ganga, Moacir Godinho Filho and Hengky Latan

This paper aims to evaluate the impacts of the COVID-19 crisis on startups performance and the moderating effects played by several resilience-related startup characteristics…

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Abstract

Purpose

This paper aims to evaluate the impacts of the COVID-19 crisis on startups performance and the moderating effects played by several resilience-related startup characteristics during times of crisis.

Design/methodology/approach

To achieve this, 94 Brazil-based startups were surveyed, and multivariate data techniques (PLS-SEM) were applied.

Findings

The results show that despite the startups performance having been affected by the pandemic crisis, the response measures, when influenced by the resilience characteristics of these companies, moderated this effect. Furthermore, our findings suggest the future challenges to be faced by these organisations in the post-pandemic period.

Research limitations/implications

Proposing a framework, our survey research contributes to the dynamic capabilities theory by showing that startups resilience is linked to the micro-foundations of sensing (e.g. innovation systems, resilience culture, pivoting practices, innovativeness products), seizing (e.g. leadership/focused skills, people development and selection, agility, clear vision of business process) and reconfiguring capabilities.

Practical implications

Not only for theory, but this paper also contributes insights and guidelines for business practice in the face of challenges arising from times of crisis. By demonstrating the positive effect of early response measures based on resilience, our findings provide genuine managerial input that can help managers, funders and decision-makers in these companies operations against turbulent crises early on, thereby supporting the traction phase and sustaining their performance.

Originality/value

Previous research has examined the effects of the COVID-19 crisis in several sectors and perspectives. However, this study is the first to empirically test and clarify how the resilience and singularities of these new business models based on innovation could react to the changes caused by the pandemic.

Details

Management Decision, vol. 60 no. 12
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 16 September 2024

Jéssica dos Santos Leite Gonella, Moacir Godinho Filho, Lucila Maria de Souza Campos and Gilberto Miller Devós Ganga

This paper aims to explore global research on individuals’ awareness and behaviours related to the Circular Economy, aiming to deepen the understanding of how people engage with…

283

Abstract

Purpose

This paper aims to explore global research on individuals’ awareness and behaviours related to the Circular Economy, aiming to deepen the understanding of how people engage with and contribute to CE practices.

Design/methodology/approach

Using a systematic literature review (SLR), this study methodically collects, codifies, analyses, synthesizes and interprets existing literature and research on Circular Economy. This approach aims for a comprehensive understanding of current global perspectives and practices.

Findings

The analysis reveals an increasing trend in empirical research focusing on Circular Economy strategies. This paper has identified 22 key strategies linked to public awareness and behaviours towards Circular Economy, noting that purchasing recycled products is the most commonly observed behaviour. The findings highlight the growing importance and complexity of individual roles in the Circular Economy.

Research limitations/implications

The study underscores the importance of consumer behaviour in advancing Circular Economy practices. This paper observes that despite the growth in Circular Economy research, there is still a notable gap in awareness and behaviour, even in developed countries. This is attributed to a lack of conceptual understanding, educational disparities, resource limitations, a limited grasp of cost–benefit considerations and inadequate government support. The paper also explores regional and sector-specific variations in Circular Economy adoption, with insights from countries such as the USA, China, the UK, Germany, France and Norway.

Practical implications

This study underscores the importance of consumer behaviour in advancing Circular Economy practices. Despite the growth in Circular Economy research, there is still a notable gap in awareness and behaviour, even in developed countries. This is attributed to a lack of conceptual understanding, educational disparities, resource limitations, a limited grasp of cost–benefit considerations and inadequate government support. The paper also explores regional and sector-specific variations in Circular Economy adoption, with insights from countries such as the USA, China, the UK, Germany, France and Norway.

Social implications

This research underscores the impact of demographic and sociocultural factors, including age, education, social norms and attitudes, on Circular Economy engagement. It identifies potential research areas, including examining cultural influences on social and personal norms related to circular behaviours. Ultimately, the study emphasizes the need for a coordinated, cross-sectoral effort to facilitate a sustainable transition to a Circular Economy, addressing barriers and fostering awareness and behaviours conducive to circular practices.

Originality/value

This study acknowledges challenges affecting the maturity of Circular Economy practices, including a lack of comprehension, educational disparities, resource constraints and limited government support. It also underscores the impact of social and cultural factors on Circular Economy engagement. It suggests promising avenues for future research, providing valuable insights into the state of Circular Economy practices and offering a roadmap for advancing global sustainability initiatives.

Details

Sustainability Accounting, Management and Policy Journal, vol. 15 no. 5
Type: Research Article
ISSN: 2040-8021

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Article
Publication date: 16 August 2021

Camila Favoretto, Glauco Henrique de Sousa Mendes, Moacir Godinho Filho, Maicon Gouvea de Oliveira and Gilberto Miller Devós Ganga

The challenges of digital transformation (DT) have gained attention from both academics and practitioners, as more manufacturing companies are seeking digital technology…

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Abstract

Purpose

The challenges of digital transformation (DT) have gained attention from both academics and practitioners, as more manufacturing companies are seeking digital technology implementation. This study, therefore, aims to identify the challenges of DT in manufacturing companies and propose new research directions.

Design/methodology/approach

A systematic literature review considering 176 articles (published between 2003 and 2019) was used to build a conceptual framework of DT.

Findings

A systematized view of challenges regarding organizational commitment, value creation, value proposition, value delivery, value capture, information and technology infrastructure and data security were identified. Moreover, a conceptual framework was developed to summarize the challenges and how they are associated with the business model value architecture and with the DT phases. Research opportunities for future research were also identified, contributing to the advancement of the topic.

Originality/value

First, the study provides a categorization of the main challenges of DT in manufacturing companies. Second, it identifies research gaps and future research avenues; and finally, it proposes a conceptual framework that aims to support more rigorous studies and guide management decisions regarding an integrative understanding of DT.

Details

Journal of Business & Industrial Marketing, vol. 37 no. 4
Type: Research Article
ISSN: 0885-8624

Keywords

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