George Kofi Amoako, Gifty Agyeiwah Bonsu, Livingstone Divine Caesar and Freeman Osei-Tete
The purpose of this conceptual paper is to explore the connection between green supply chain practices (GSCPs) and sustained business advantage from an emerging market…
Abstract
Purpose
The purpose of this conceptual paper is to explore the connection between green supply chain practices (GSCPs) and sustained business advantage from an emerging market perspective. Research on the phenomenon is limited in developing countries where green supply chain (GSC) concepts are now increasingly gaining ground. The study also attempts a general literature review to examine the mediating role of effective environmental benchmarking and leadership factors on the relationship. It further provides insight on the moderating effect of constructs such as people involvement and customer preferences.
Design/methodology/approach
Separate searches were conducted in key academic databases such as Emerald Online Journals, Taylor and Francis Online Journals, JSTOR Online Journals and Elsevier Online Journals. Also, version 7 of the Publish or Perish software was used to search for paper focused on GSCPs and sustainability. In total, 19 articles met the predefined criteria and were used.
Findings
The results from the synthesis of the reviewed literature shows that despite the fact that leadership factors mediates the positive relationship between GSCPs and sustained business advantage, research on supply chain (SC) leadership as a construct is limited and requires further empirical research.
Research limitations/implications
Some limitations must be considered and could provide guidance for future study; this study did not collect data to test the proposed model. Moreover the study hypotheses proposed need to be tested to validate the model proposed.
Practical implications
This research by promoting an understanding of how GSCPs impacts the activities of buying and supply organizations in emerging markets. Findings on the leadership factors and people involvement constructs will assist SC operators in emerging markets to tap the tremendous potential inherent in participatory SC approaches to remain competitive and acquire sustained business advantage.
Originality/value
The study offers opportunity for empirical testing of the mediating (effective environmental benchmarking and leadership factors) and moderating (people involvement and customer preferences) variables in an emerging market context as this could provide fresh insights on the complexity of the relationships.
Details
Keywords
George Kofi Amoako, Livingstone Divine Caesar, Robert Kwame Dzogbenuku and Gifty Agyeiwah Bonsu
This paper investigates the effects of service quality on customer satisfaction and repurchase intentions among customers of the KFC Fast Food Restaurant Chains.
Abstract
Purpose
This paper investigates the effects of service quality on customer satisfaction and repurchase intentions among customers of the KFC Fast Food Restaurant Chains.
Design/methodology/approach
In total, 500 randomly sampled KFC restaurant customers were surveyed using a quantitative research design. The partial least square technique was used for data analysis.
Findings
This paper shows that service quality and recovery directly impact customers' repurchase intention. The results further showed that a positive and significant connection exists between customer satisfaction and repurchase intentions.
Practical implications
The study recommends that KFC utilizes service quality dimensions to meet their customers' expectations and elicit repurchase intentions necessary to remain competitive in the fast-food industry.
Originality/value
This paper highlights the impact of service quality in developing loyal customers in the fast-food sector. It offers managers insight into understanding the factors positively impacting repurchase intentions and the nexus between service recovery performance and repurchase intentions from an emerging market perspective.