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Small social entrepreneurs (SSEs) who operate in resource-constrained environments frequently use entrepreneurial bricolage (EB) to overcome such limitations. Research in social entrepreneurship mainly focuses on the outcomes of bricolage, with little knowledge about individual mechanisms that lead SSEs to use this approach. The authors fill this gap by investigating the role of entrepreneurial passion in fostering bricolage and the mediating effect of the sense of community.

To validate the theoretical model, the authors surveyed 279 SSEs operating in 7 African countries. The authors assessed the risk of common method bias, internal reliability and the validity of constructs and tested the hypotheses by performing linear regression analysis.

This study’s results demonstrate that passionate SSEs operating in resource-constrained contexts develop a sense of community by perceiving it as a valuable resource provider and that sense of community moves them to engage with EB.

Within the field of social entrepreneurship, this study examines the importance of a sense of community among SSEs; this evidence opens new avenues for research on drivers of small businesses operating in developing economies.

This study has practical implications for SSEs on implementing bricolage, and guidelines for governments, policymakers and NGOs in better developing their policies and programs considering the role of communities.

This study contributes to the literature by highlighting individual-level drivers of bricolage for SSEs operating in resource constraints, and revealing the relevance of the subjective view of the role of the community.

Social enterprises (SEs) face tensions when combining financial and social missions, and this is particularly evident in the scaling process. Although extant research mainly focuses on SEs that integrate their social and financial missions, this study aims to unpack social impact scaling strategies in differentiated hybrid organizations (DHOs) through the case of African SEs.

The study entails an inductive multiple case study approach based on four case SEs: work integration social enterprises (WISEs) and fair trade producer social enterprises (FTPSEs) in Uganda and Kenya. A total of 24 semi-structured interviews were collected together with multiple secondary data sources and then coded and analyzed through the rigorous Gioia et al. (2013) methodology to build a theoretical model.

The results indicate that SEs, as differentiated hybrids, implement four types of social impact scaling strategies toward beneficiaries and benefits (penetration, bundling, spreading and diversification) and unveil different dual mission tensions generated by each scaling strategy. The study also shows mutually reinforcing mechanisms named cross-bracing actions, which are paradoxical actions connected to one another for navigating tensions and ensuring dual mission during scaling.

This study provides evidence of four strategies for scaling social impact, with associated challenges and response mechanisms based on the cross-bracing effect between social and financial missions. Thus, the research provides a clear framework (social impact scaling matrix) for investigating differentiation in hybridity at scaling and provides new directions on how SEs scale their impact, with implications for social entrepreneurship and dual mission management literature.

The model offers a practical tool for decision-makers in SEs, such as managers and social entrepreneurs, providing insights into what scaling pathways to implement (one or multiples) and, more importantly, the implications and possible solutions. Response mechanisms are also useful for tackling specific tensions, thereby contributing to addressing the challenges of vulnerable, marginalized and low-income individuals. The study also offers implications for policymakers, governments and other ecosystem actors such as nongovernmental organizations (NGOs) and social investors.

Despite the growing body of literature on scaling social impact, only a few studies have focused on differentiated hybrids, and no evidence has been provided on how they scale only the social impact (without considering commercial scaling). This study brings a new perspective to paradox theory and hybridity, showing paradoxes come into view at scaling, and documenting how from a differentiation approach to hybridity, DHOs also implemented cross-bracing actions, which are reinforcement mechanisms, thus suggesting connections and synergies among the actions in social and financial mission, where such knowledge is required to better comprehend how SEs can achieve a virtuous cycle of profits and reinvestments in social impact.