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Article
Publication date: 28 February 2023

Sung-Yeon Park, Gi Woong Yun, Daniel M. Cook and Max J. Coppes

With the increasing dependence on market-based distribution of health-care resources in the USA, spending on health-care service advertisements directly targeting consumers has…

464

Abstract

Purpose

With the increasing dependence on market-based distribution of health-care resources in the USA, spending on health-care service advertisements directly targeting consumers has also increased. Previous research has shown that the ads fail to deliver information deemed essential by regulators. Nevertheless, the attitude of consumers toward health-care service advertising has been more positive than negative. The purpose of this study is to create a taxonomy of advertising information features to better describe the relationships between information features in the advertisements and consumer attitudes toward them.

Design/methodology/approach

A cross-sectional survey was conducted with 128 health-care consumers in a western state in the USA.

Findings

Factor analysis generated seven groups of information features. Among them, information features about access, cost and quality of care were rated as most helpful, whereas providers’ clinical qualifications and communication were rated least helpful. The advertising attitude measure was validated to contain two subscales, one regarding health-care service advertising and the other regarding physicians who advertise. People who highly rated the consumerism features had more positive attitudes toward health-care service advertising and people who highly rated provider clinical qualification features had more negative attitudes toward advertising physicians.

Originality/value

This study made methodological improvements in health-care service advertising research that would be crucial for its theoretical development. It also shed light on consumer characteristics and perceptions about information features that could influence their attitudes toward health-care service advertising.

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 17 no. 2
Type: Research Article
ISSN: 1750-6123

Keywords

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Article
Publication date: 19 April 2013

Ji Bum Chung and Gi Woong Yun

This study aims at exploring the topology of two risk communication cases, Bovine Spongiform Encephalopathy (BSE) in 2008 and H1N1 in 2009, in South Korea and investigating the…

1752

Abstract

Purpose

This study aims at exploring the topology of two risk communication cases, Bovine Spongiform Encephalopathy (BSE) in 2008 and H1N1 in 2009, in South Korea and investigating the progression of risk events related to media's role in risk amplification.

Design/methodology/approach

Content analysis of major Korean media is conducted. BSE and H1N1 stories in 2008 and 2009 are collected and analyzed. First, the basic nature of media coverage of the events such as frequency of stories is surveyed. Second, framings adopted in media to cover two cases are analyzed.

Findings

The result indicates that unfolding events related to BSE and H1N1 risk show a similar timeline with the frequency of media coverage of the given risks. Also, media adopted political framings for BSE and health/medial framings for H1N1.The authors cautiously suggest that the framings in media have influenced the politicization of BSE risk issue among the public, but, at the same time, the media framings on H1N1 have attenuated potential politicization of H1N1's risk.

Originality/value

This paper demonstrates the relationship between the process of social amplification of risk and media framings in Korea.

Details

Disaster Prevention and Management: An International Journal, vol. 22 no. 2
Type: Research Article
ISSN: 0965-3562

Keywords

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Article
Publication date: 1 October 2006

Gi Woong Yun, Jay Ford, Robert P. Hawkins, Suzanne Pingree, Fiona McTavish, David Gustafson and Haile Berhe

This paper seeks to discuss measurement units by comparing the internet use and the traditional media use, and to understand internet use from the traditional media use…

1004

Abstract

Purpose

This paper seeks to discuss measurement units by comparing the internet use and the traditional media use, and to understand internet use from the traditional media use perspective.

Design/methodology/approach

Benefits and shortcomings of two log file types will be carefully and exhaustively examined. Client‐side and server‐side log files will be analyzed and compared with proposed units of analysis.

Findings

Server‐side session time calculation was remarkably reliable and valid based on the high correlation with the client‐side time calculation. The analysis result revealed that the server‐side log file session time measurement seems more promising than the researchers previously speculated.

Practical implications

An ability to identify each individual user and low caching problems were strong advantages for the analysis. Those web design implementations and web log data analysis scheme are recommended for future web log analysis research.

Originality/value

This paper examined the validity of the client‐side and the server‐side web log data. As a result of the triangulation of two datasets, research designs and propose analysis schemes could be recommended.

Details

Internet Research, vol. 16 no. 5
Type: Research Article
ISSN: 1066-2243

Keywords

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Article
Publication date: 20 August 2024

Yong Ju Jung, Soo Hyeon Kim and Gi Woong Choi

The purpose of this paper is to revisit previous design principles and guidelines for online makerspaces in public libraries (Kim et al., 2020) and expand the design principles…

83

Abstract

Purpose

The purpose of this paper is to revisit previous design principles and guidelines for online makerspaces in public libraries (Kim et al., 2020) and expand the design principles with more updated implications and examples from the literature published during and after the COVID-19 pandemic.

Design/methodology/approach

The authors reviewed recently published papers about online transitions of makerspaces, especially during and after the COVID-19 pandemic, summarized their implications and deduced applicable design principles and guidelines.

Findings

This paper proposes updated design principles and guidelines based on four key areas: Program and service design; Tools and materials; Facilitation; and Logistic support. These updated design principles considered a wider range of patrons that public library makerspaces may serve, the digital divide issues and logistic concerns that should be addressed beyond the scope of a single makerspace.

Originality/value

This paper compiles various lessons learned and strategies regarding online makerspaces and maker programming for public libraries and provides helpful design principles and guidelines for the continued use of online components for makerspace services and programs.

Details

Information and Learning Sciences, vol. 125 no. 11/12
Type: Research Article
ISSN: 2398-5348

Keywords

Available. Open Access. Open Access
Article
Publication date: 31 August 2014

Seong-Gyu Jeon and Yong Jin Kim

The weapon system of The Navy is the small quantity producing system on multiple kinds. It is consisted of various equipment and the subordinate parts of those which can repair…

300

Abstract

The weapon system of The Navy is the small quantity producing system on multiple kinds. It is consisted of various equipment and the subordinate parts of those which can repair the damaged part. The operating procedure concerning warship's repair parts managed under these systems is as follows. Firstly, if demand of repair parts occurs from warship which is the operating unit of weapon, then the Fleet(the repair & supply support battalion) is in charge of dealing with these requests. If certain request from warship is beyond the battalion's capability, it is delivered directly to the Logistic Command. In short, the repair and supply support system of repair parts can be described as the multi-level support system. The various theoretical researches on inventory management of Navy's repair parts and simulation study that reflects reality in detail have been carried out simultaneously. However, the majority of existing research has been conducted on aircraft and tank's repairable items, in that, the studies is woefully deficient in the area concerning Navy's inventory management. For that reason, this paper firstly constructs the model of consumable items that is frequently damaged reflecting characteristics of navy's repair parts inventory management using ARENA simulation. After that, this paper is trying to propose methodology to analyze optimal inventory level of each supply unit through OptQuest, the optimization program of ARENA simulation.

Details

Journal of International Logistics and Trade, vol. 12 no. 2
Type: Research Article
ISSN: 1738-2122

Keywords

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