Search results

The purpose of this paper is to systematically research and characterise the cultural response of a particular culture in the use of e‐commerce systems. The research paper highlights the roles of trust, uncertainty avoidance (UA), internet store familiarity, and reputation as the main salient factors affecting the perception of the targeted group toward e‐commerce.

The paper employs a laboratory experiential survey with 370 Egyptian internet users during an internet shopping experience. The results are analysed using a number of statistical techniques including structural equation modelling.

The research highlights the significant role of the internet store's perceived familiarity and reputation as the main antecedents of online trust. The relationship between trust and its two antecedents are found to be culturally sensitive; the high UA of the consumer is found to be associated with a stronger effect of the store's reputation on trust, and a stronger effect of the store's familiarity on trust.

This research deals with intentions, not actual e‐commerce behaviour. However, there is a general consensus amongst researchers to assume that the degree to which people express their intentions to buy from an internet site is a reasonable predictor of the actual purchase behaviour. Also, UA, which is posited in this research as an important element of e‐commerce adoption, may have a different effect on the actual purchase behaviour.

The paper examines the interaction of a certain sub‐type of the Arab culture with various elements that are assumed to affect on‐line purchasing behaviour, which has not been examined in this depth elsewhere in the literature.

The research aims to measure the effectiveness of collaborative learning exchanges transpired through digital tools and technologies (DT&Ts) employed by the mentor universities during the COVID-19 pandemic by conducting an empirical study on undergraduate students in Indian higher educational institutions (HEIs) under the mentorship program based on the corporate social responsibility (CSR) initiative. The pandemic scenario, its impact on the mentor university's social responsibility and the way DT&Ts can assist are investigated in this article.

The interactions with experts and students were conducted to explore the DT&Ts for learning exchanges. Next, structural equation modeling (SEM) was performed to validate the model and perform regression analysis. The quantitative data collection was made through questionnaires during the second deadly wave of COVID-19 that hit India.

The independent variables (IVs) such as the IT infrastructure support (IT_IS), virtual collaborative tools (VCTs) and future-oriented technologies (FOTs) have a significant impact on the CSR learning outcomes (CSR_LOs) of undergraduate students under the mentorship program. However, IV research instruments for innovation could not make a significant effect.

The IVs IT_IS, VCTs and FOTs influence the CSR_LOs, while RII does not have an influential impact.

As the online learning environment is expected to stay at least in a blended form, adequate CSR funding in infrastructure is necessitated to harness the full potential of this important resource, technology. The results of this empirical investigation affirm that IT_IS, VOTs and FOTs significantly impact CSR_LOs during the crisis. The study findings would encourage the mendtor universities and their stakeholders, including the mentee universities, to evolve and create an ecosystem for effective management of these resources to attain positive outcomes. The study findings can guide the mentor universities in managing uncertainties like pandemics and effectively using the earlier-mentioned critical resources for social responsibility. This research also allows the development of future applications adnd models in mentor-mentee universities for social responsibility, post-pandemic transformation and resilience.

The DT&Ts came to the immediate rescue during the pandemic and positively affected collaborative CSR_LOs by the mentor universities, but they have not evolved to a level where offline learning can be replaced entirely. Hence, it can be inferred that a hybrid model is preferable. The study also improves the understanding of how DT&Ts are being harnessed to aid collaborative learning in fulfilling the mentors' CSR in fatal emergencies. The purpose is to equip the education system through mentorship so that universities can sustain, innovate and grow even in trying times. Also, it discusses the dynamics of various DT&Ts for creating a sustainable learning environment and utilizing them to make the teaching prolific and influential.

There is a scarcity of literature regarding the learning outcomes realized through CSR initiatives and collaboration between mentor-mentee institutions. There is a need to understand how these knowledge exchanges continued despite the physical restrictions during the pandemic. In this direction, this study helps to understand how the DT&Ts played a critical role in continuing learning and keeping abreast in a knowledge society from the perspective of resource-based view (RBV) in these precarious situations.

The purpose of this paper is to highlight the competing and overlapping discourses on corporate social responsibility (CSR) in Egypt, a setting with a serious knowledge gap on CSR.

This study is based on semi-structured in-depth interviews with key players in the field of CSR in Egypt conducted in the fall of 2013 and early 2014. Informants included in this study were CSR staff members at major multinational enterprises (MNEs) operating in Egypt, key partner non-governmental organizations (NGOs) operating in the field of CSR, media and public relations agents that are partners with MNEs in launching CSR media campaigns about CSR activities.

The paper identifies three themes in the discourse on CSR among some of the key field players including CSR practitioners at MNEs, NGOs and media specialists. First, CSR is seen as a western version of a long standing philanthropic tradition, that is rooted in religion. The comparison between CSR and indigenous religious practices discredits CSR as a vulgarized form of giving that seeks to take more than give. Second, the surmount challenges of poverty and unemployment place heightened expectations on CSR to seriously address these challenges. It is in view of these challenges that CSR is accused of doing “bad” development, which is the third theme identified in the data.

There is a dearth of research on CSR in Egypt, which largely remains a setting less explored in terms of CSR. This paper problematizes the connection between CSR and development. It also highlights the importance of studying CSR in different contexts.

The findings in this paper are relevant for the design of CSR programs in contexts of countries in the south.

CSR is a normative practice, understanding the views of its practitioners and criticisms of the field is central to its development and maturity.

Paper builds on original data collected by the authors. It addresses a lacuna of research on CSR in the Middle East region, particularly Egypt.