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Article
Publication date: 17 June 2019

Gessuir Pigatto, Giuliana Aparecida Santini Pigatto, Eduardo Guilherme Satolo and Amanda dos Santos Negreti

The purpose of this paper is to analyze how Brazilian food companies in the State of São Paulo determine the importance of and the need to adapt their internal resources as a…

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Abstract

Purpose

The purpose of this paper is to analyze how Brazilian food companies in the State of São Paulo determine the importance of and the need to adapt their internal resources as a competitive advantage for internationalization.

Design/methodology/approach

From a resource-based view (RBV), 35 different factors grouped into four categories were identified and presented to 24 companies. The data were analyzed through a gray relational analysis to establish all factors’ order of importance.

Findings

Factors linked to human and organizational resources present greater adaptability and allow companies competitive and sustainable advantages but have not yet been explored thoroughly. Identifying and adapting internal resources do not guarantee achieving competitive and sustainable advantages, as the access to international market is also a consequence of commercial agreements developed by countries and economic blocks.

Practical implications

The analysis highlights the fragility of competitiveness among the companies analyzed in exporting products with commodity characteristics, with none or little differentiation. Such products are traded mainly through trading companies, which allow the access of the same market to internal competitors and other countries. Thus, any lapse promoted by the company may be enough for it to lose its competitiveness and, hence, market space.

Originality/value

This paper stands out in the field of strategic management, specifically in the research on RBV, exportation and competitiveness, by making use of the theory of gray correlation system in an innovative and original way.

Details

Grey Systems: Theory and Application, vol. 9 no. 3
Type: Research Article
ISSN: 2043-9377

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Article
Publication date: 30 April 2020

Gessuir Pigatto, Raiane Real Martinelli, Timoteo Ramos Queiroz and Ferenc Istvan Bánkuti

This study aims to present a methodological framework to evaluate the relationship between social network centrality, individual competitiveness and network competitiveness.

290

Abstract

Purpose

This study aims to present a methodological framework to evaluate the relationship between social network centrality, individual competitiveness and network competitiveness.

Design/methodology/approach

Tilapia fish farmers in the Canoas I hydroelectric dam (states of São Paulo and Paraná, Brazil) were provided with a roster of all actors in their network and interviewed to obtain information on relational and competitiveness variables. UCINET was used to calculate the degree centrality of each farmer. Seven competitiveness drivers were combined into a single indicator to determine the level of competitiveness. A four-quadrant matrix was constructed to investigate the relationship between degree centrality and level of competitiveness.

Findings

A positive relationship was found between degree centrality and level of competitiveness.

Research limitations/implications

Agents upstream or downstream of fish farming were not interviewed, precluding an in-depth analysis of competitiveness in terms of market structure and market relations. The authors suggest that future studies should investigate the influence of upstream and downstream agents on the social network and competitiveness of fish farmers. It is also important to monitor changes in the level of competitiveness of fish farmers in the event of a national economic crisis.

Originality/value

Development of a novel methodological framework on the basis of two methodologies, social network analysis and competitiveness analysis.

Details

Journal of Agribusiness in Developing and Emerging Economies, vol. 10 no. 2
Type: Research Article
ISSN: 2044-0839

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Article
Publication date: 6 March 2017

Gessuir Pigatto, Joao Guilherme de Camargo Ferraz Machado, Amanda dos Santos Negreti and Lucas Miranda Machado

The purpose of this paper is to characterize the performance of online food delivery companies in Brazil and to analyze the content of the websites of these companies with a view…

6602

Abstract

Purpose

The purpose of this paper is to characterize the performance of online food delivery companies in Brazil and to analyze the content of the websites of these companies with a view to its use as a site for conducting business transactions.

Design/methodology/approach

This paper used a qualitative and exploratory approach through the collection and analysis of data from a sample of 30 companies operating in the online delivery sector in Brazil. Reviews of their websites have also been conducted through parameters involving aspects of content, usability and functionality.

Findings

The Brazilian main platforms received large foreign investment, growing with the acquisition of companies, making them market leaders. There was a greater presence of these companies on social networks, publicizing and interacting with their customers, increasing business visibility and attracting new prospects. The results of the sites analysis showed that the dimension “content” was the one with the highest incidence of attendance, followed by the dimension “functionality” and then the dimension “usability.” The downside was the access security parameter since only 54 percent of websites showed the use of encryption capabilities and secure site.

Originality/value

The online delivery service is growing rapidly, bringing together innovation and convenience to their customers, coupled with ease of access to mobile phones and internet, that contributed toward the emergence of a large number of platforms that offer this service in Brazil; despite being a relatively new service, its growth was accompanied by a strong sector consolidation process and by the creation of large groups supported by international capital.

Details

British Food Journal, vol. 119 no. 3
Type: Research Article
ISSN: 0007-070X

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