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New ways of working have rapidly increased in organizations, promising employees a better control over their work time, space, and more autonomy. The present study analyzes the relationship between new ways of working and employee engagement and productivity.

A survey was conducted to evaluate organizational practices developed based on flexible schemes and the relevance of employee engagement for better productivity based on digital tools. Data were analyzed using structural equation modeling.

New ways of work requires an integration of workspaces' design, social interaction, and individual wellness. Organizations need to recognize how employees' trust, commitment, and passion are fundamental to face current and future changes. Flexibility in time and space and digital tools for work are critical.

A personalization of organizational practices to support individual well-being and flexible and hybrid schemes of work are needed. Developing policies collaboratively to work together respectfully in a hybrid environment is necessary.

Hybrid work format is allowing women to balance career and childcare, reducing the wage gap with men. The green imperative has also played a role reducing the amount of carbon monoxide produced via commuter.

The present study exposes how organizational practices must ensure employee well-being and autonomy to perform their tasks. In this regard, employees need to be recognized as individuals, physically and mentally. Attempting to force a one-size-fit-all solution can have detrimental effects on the workforce, particularly on women, people of lower socioeconomic status, and people in less advanced economies. Personalization requests empowerment and democratization at work.

Through a case study of Pan American World Airways (Pan Am), this paper sets out to explore the roots of twentieth century globalization and the postcolonial nature of the trading relations involved.

Drawing on Foucault's broad notion of “the archive” a critical hermeneutics approach is used to examine a series of company‐produced texts, including minutes, travelogues, company narratives, annual reports, film, diaries, and published histories.

The paper argues that Pan Am contributed to the “idea of Latin America” and, in the process contributed to practices of dependency that served the interests of the USA. Drawing on a case study of Pan Am, the paper further argues that multi‐national corporations help to establish the contours of international trade by influencing the very character and boundaries of the territories traded in, with troubling implications for the countries traded in.

As a detailed case study extension of the findings to other global trading arrangements needs to take into account to social‐political context and relational histories of the players involved.

The paper generates insights into the role of rhetoric in developing trading relationships and its roots in embedded notions of postcolonial thinking and generalizations.

The paper contributes to an understanding of the role of language and the social construction of national identities involved in the development of international business.