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Article
Publication date: 1 March 1987

Gerald M. Hampton and Gerard Bomers

This paper reports the results of a cross‐national study designed to determine the attitudes that exist in the minds of American and Dutch citizens when they consider the…

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Abstract

This paper reports the results of a cross‐national study designed to determine the attitudes that exist in the minds of American and Dutch citizens when they consider the possibility of investments being made in their country from a selected group of nations. The findings show U.S. respondents have a more positive attitude toward domestic and foreign investments than do the Dutch. Overall, however, there were few significant differences between American and Dutch attitudes toward foreign investment.

Details

International Marketing Review, vol. 4 no. 3
Type: Research Article
ISSN: 0265-1335

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