Establishing planning process that can cope with a variety of futures requires a solid knowledge of universal givens. You need to know how to position a business to be successful…
Abstract
Establishing planning process that can cope with a variety of futures requires a solid knowledge of universal givens. You need to know how to position a business to be successful regardless of the growth rate of its market or the pressures of inflation.
Few would argue with the proposition that socially, economically and politically, the United States is in a period of turbulence and uncertainty. We are navigating the rapids, and…
Abstract
Few would argue with the proposition that socially, economically and politically, the United States is in a period of turbulence and uncertainty. We are navigating the rapids, and white water is all around us. In the daily struggle to keep the boat afloat and on course, we have little inclination and less time to look ahead. Perhaps we fear that the future holds more of the same, that our present troubles constitute a new normalcy to which we must inure ourselves. In a remarkable turnaround from traditional American optimism, there is now a pronounced feeling abroad in the land that the present is worse than the past, and that the future will be still worse than the present.
Future research into forecasting and its relationship with new product planning will benefit from a more thorough analysis of the decision‐making processes involved at the…
Abstract
Future research into forecasting and its relationship with new product planning will benefit from a more thorough analysis of the decision‐making processes involved at the micro‐level. Decisions to develop and introduce new products are predicted upon a corporate decision maker's judgement as to future buyer needs, competitive behaviour, technological change and the competitive abilities of the firm.