Irene Gil-Saura, Maria-Eugenia Ruiz-Molina, Antonio Marín-García and Géraldine Michel
Innovation and sustainability are two key factors for retailers seeking a competitive advantage. However, the way in which the joint effect of both of these variables impacts…
Abstract
Purpose
Innovation and sustainability are two key factors for retailers seeking a competitive advantage. However, the way in which the joint effect of both of these variables impacts consumer satisfaction is still unknown. To address this gap, based on the concept of sustainability-oriented service innovation (SOSI), the authors introduce a new construct named sustainability-oriented commerce innovation (SOCI) in the context of the retail sector.
Design/methodology/approach
The relationships between the variables defined in this research were examined using a structural equations model for 510 customers of grocery retail establishments.
Findings
The authors find support for a direct positive impact of SOCI on customer satisfaction and an indirect impact through store equity. These chained effects are modified according to the client participation in the development of sustainable and innovative initiatives.
Originality/value
This research analyses the joint effect of innovation and sustainability in the retail context by introducing a new concept – SOCI – and a scale for its measurement whose psychometric properties are validated.
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Valérie Zeitoun, Geraldine Michel and Nathalie Fleck
This paper aims to clarify the persuasion mechanism of chief executive officers (CEOs) and employees as endorsers of brand advertising and helps discern consumer attitudes toward…
Abstract
Purpose
This paper aims to clarify the persuasion mechanism of chief executive officers (CEOs) and employees as endorsers of brand advertising and helps discern consumer attitudes toward internal endorsement.
Design/methodology/approach
The exploratory character of the present research required a qualitative approach combining focus groups and face-to-face interviews considered as both meaningful and complementary.
Findings
The findings suggest that while the celebrity endorsement ensures familiarity and likability, internal endorsement supports credibility and congruity with an important role of storytelling. Moreover, employee endorsements induce an internalization process based on the real-self, while the endorser CEO induces admiration grounded in the ideal self. More fundamentally, the study reveals how the internal endorsement modifies the meaning transfer model and involves a process of meaning translation, which affects the corporate brand image rather than the product brand image.
Originality/value
The present paper reveals that CEOs and employees can be strong levers for gilding the corporate brand image compared to the celebrities who enhance the product brand image. Moreover, the authors show that the CEO is a character who can be admired without the threat of upward comparison at the opposite of celebrities. Finally, this research highlights the specific role of employees bringing authenticity because of their anchorage in real life.
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Aïda Mimouni Chaabane, Virginie Pez and Raphaëlle Butori
The purpose of this research is to identify how a reward programme name (“loyalty programme” (LP) versus “customer club” (CC)) influences the type of central rewards expected and…
Abstract
Purpose
The purpose of this research is to identify how a reward programme name (“loyalty programme” (LP) versus “customer club” (CC)) influences the type of central rewards expected and their impact on loyalty to the retailer.
Design/methodology/approach
The authors conducted a survey followed by an experiment.
Findings
Central rewards from programmes called LP are equally hard and soft, whereas central rewards from programmes called CC are mainly soft. Providing customers with central rewards increases satisfaction with the programme and loyalty to the retailer, but only for programmes called LP.
Practical implications
Loyalty managers are advised to pay particular attention to the consistency between the type of rewards they offer and the reward programme name that carries them. Contrary to the name LP that leads to me-too programmes, the name CC offers more flexibility to choose the rewards, providing opportunities to stand out from competing programmes.
Originality/value
By building on a new and original theoretical approach, this research is the first attempt to investigate the effect of the reward programme naming decisions on customers' evaluations and responses.
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The 4th European Women′s Management Development Conference –“The New Manager: Changes and Challenges” took place inSeptember 1988. The author provides an account of the highlights…
Abstract
The 4th European Women′s Management Development Conference – “The New Manager: Changes and Challenges” took place in September 1988. The author provides an account of the highlights and her comments on the papers presented and the activities that took place.
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Matthias Walther, Ulrike Mayrhofer and Noémie Dominguez
This exploratory research aims to identify the types of social networks established by German and French expatriates.
Abstract
Purpose
This exploratory research aims to identify the types of social networks established by German and French expatriates.
Design/methodology/approach
The authors use the concepts of social capital and social networks, as well as the societal and cultural approaches, to investigate the way expatriates develop their social networks. The authors' empirical study is based on 40 semi-structured interviews conducted with German and French expatriates.
Findings
The authors' findings show that German expatriates mainly establish professional networks, whereas their French counterparts also focus on personal networks. They further indicate that managing social capital lies within the individual responsibility of German expatriates, whereas it is part of higher education institutions in France.
Originality/value
The authors highlight the way German and French expatriates manage their social networks and provide novel insights into the role played by higher education systems and the cultural characteristics of their home country context.
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Thomas Garavan, Geraldine Matthews-Smith, Ann Marie Gill and Fergal O’Brien
Purpose: Talent management and in particular strategic talent management (STM) has emerged as an important issue for hospitality organisations worldwide. In this chapter, we…
Abstract
Purpose: Talent management and in particular strategic talent management (STM) has emerged as an important issue for hospitality organisations worldwide. In this chapter, we address some of the complexities evident in hospitality organisations in relation to the practice of STM, the types of internal and external STM issues that arise and both the research and practice implications of pursuing STM in hospitality organisations.
Methodology/Approach: This chapter presents a review of the literature on the wider topic of STM, with particular focus on the integration of issues and themes identified in the hospitality management literature related to STM perspectives.
Findings: We find that STM is a topical issue for hospitality organisations irrespective of size, complexity, or geographic location. However, research that explicitly addresses STM in hospitality is nascent leaving many unanswered questions. The notion of what constitutes STM is shaped by the complexities and values of the hospitality industry itself and its meaning is not necessarily the same as in other industry contexts. However, as yet we do not have sufficient insights to reach conclusions as to what STM truly looks like in hospitality organisations.
Research Implications: Here, we add to the literature, highlighting the need for more research on the many dimensions of STM in hospitality organisations including its antecedents, processes, and outcomes and the extent to which it is different in hospitality organisations compared to multinational corporations and public sector organisations.
Practical Implications: We highlight a number of practical implications around roles, processes, practices, and skillsets to utilise a strategic approach to talent management in hospitality organisations.
Originality/Value: This chapter continues the debate as to the role of STM in hospitality organisations as well as providing a more focussed agenda for both future research and practice. We also analyse and critique the internal and external forces and pressures that shape STM in hospitality organisations.
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– This paper aims to compile an annotated list of films about or pertaining to the artist Andy Warhol.
Abstract
Purpose
This paper aims to compile an annotated list of films about or pertaining to the artist Andy Warhol.
Design/methodology/approach
Films were located using library catalogs, databases and online searches. Selections were evaluated through inspection and both academic and popular film reviews. Inclusion was predicated not only on subject matter and merit but also on availability either on home media or online.
Findings
Warhol’s many artistic creations can be introduced and evaluated using a combination of visual and auditory representation. Movies and television (TV) depicting Warhol through dramatization, primary source film, biographical documentary and his art in the context of other artists and movements are readily available through a variety of media.
Originality/value
The selected titles provide a comprehensive introduction to the scholarly analysis of Warhol’s art and work through a format that allows the most extensive representation of Warhol’s artistic output.
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Tara Samantha Styles-Lightowlers
Feminism has provided a sustained challenge to the widespread occurrence of violence against women (VAW). Yet despite the tremendous efforts of feminist activists and academics…
Abstract
Purpose
Feminism has provided a sustained challenge to the widespread occurrence of violence against women (VAW). Yet despite the tremendous efforts of feminist activists and academics, it continues to be one of the most tolerated crimes in the world. This paper offers an account of the author’s experiences teaching about VAW in higher education (HE) and an overview of how specific approaches to teaching this subject can provide an empowering space for students who have experienced such violence. The paper aims to discuss these issues.
Design/methodology/approach
Drawing upon the works of feminists committed to ending VAW, transformative education as envisioned by Paulo Freire and Foucault’s work on knowledge and power, the author proposes a feminist informed teaching practice that facilitates empowerment through: giving voice to women who have experienced violence; exploring and promoting the transformative potential of education and; challenging traditional and dominant forms of knowing.
Findings
A recognition of the social, historical and political context in which violence occurs, and how traditional knowledge about it is accepted, is vital in empowering women who have experienced violence to challenge dominant discourses that do not fit with their own perceived reality.
Originality/value
Whilst there is currently a growing interest in the barriers to HE participation, the author seeks to explore the ways in which some of the barriers can be addressed that students may face whilst on HE courses, particularly in relation to self-awareness, empowerment and healing.