In April we celebrate Pets Are Wonderful Month (PAW) to honor the companion animals that bring joy and love to their owners' lives. Humans have lived with animals as companions…
Abstract
In April we celebrate Pets Are Wonderful Month (PAW) to honor the companion animals that bring joy and love to their owners' lives. Humans have lived with animals as companions for thousands of years and during that time our knowledge about the animals we choose as pets has grown enormously. Recent research involving pet therapy indicates that not only do pets give us love and companionship, but they also are beneficial to our physical and mental health. Pets are used in nursing homes, prisons, and mental health institutions, with autistic children, and in many other capacities.
With the start of a new decade in 1980, the public witnessed the arrival of a significant new technology, closed‐captioned television. The culmination of nearly a decade of…
Abstract
With the start of a new decade in 1980, the public witnessed the arrival of a significant new technology, closed‐captioned television. The culmination of nearly a decade of research and development, closed‐captioned television opened up a new world for the hearing‐impaired. Closed captioning provides a line of on‐screen, written messages co‐ordinated with the sound of the television program. These captions are “closed” in that they are visible only to viewers who have specially designed adapters, known as decoders, to make the words appear on the screen. More than just subtitles, captioning transcribes narration and sound effects as well as dialog. At last, over sixteen million hearing‐impaired individuals in the United States can read what they cannot hear on television.
The message an investment company sends to shareholders in its annual report summarizes and explains the financial and economic performance which is presented. These companies are…
Abstract
The message an investment company sends to shareholders in its annual report summarizes and explains the financial and economic performance which is presented. These companies are becoming aware that the annual report is an increasingly potent tool for marketing to potential clients as well as combining their statutory duty to report to shareholders. Uncovers the major themes of the Chairman's report from samples of companies in this sector. In particular, seeks to determine the differences in messages associated with the mission of the company; increasing share value, increasing dividends or both. Also aims to uncover differences in content resulting from positive and negative financial performance. Uses content analysis to uncover the major themes in these annual reports. Methods include word frequency counts, KWIK‐Key Word in Context and concordances which list words by type into construct categories. The smaller the unit of examination the more difficult it is to analyse, but the more conclusive the results. Compares the results of this content analysis with previous research in this area and on this construct Records and analyses them quantitatively using appropriate statistical analysis to determine the strength of association between the variables measured and the hypothetical constructs or categories considered.
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The purpose of this article is to acquaint readers with a selection of recent literature dealing with the reference interview. An attempt has been made to identify and to describe…
Abstract
The purpose of this article is to acquaint readers with a selection of recent literature dealing with the reference interview. An attempt has been made to identify and to describe some of the important trends related to the reference interview. Two areas of recent interest are improving communications and utilizing techniques from communication sciences in interviewing; in addition, the uses of sensitivity, body language and counseling techniques are covered.
“GIVE a dog a bad name and hang him,” is an aphorism which has been accepted for many years. But, like many other household words, it is not always true. Even if it were, the dog…
Abstract
“GIVE a dog a bad name and hang him,” is an aphorism which has been accepted for many years. But, like many other household words, it is not always true. Even if it were, the dog to be operated upon would probably prefer a gala day at his Tyburn Tree to being executed in an obscure back yard.