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For far too long British executives abroad have expected their European counterparts to speak fluent English. This is, I believe, the legacy of the time when Britain's goods were sought over the entire world. The end of that seller's market had arrived by the turn of the century and certainly by the first world war. And yet, even with Britain's entry into the Common Market looming ahead, many companies are still sending to the Continent executives who have had no formal training in any language since leaving school: they do not speak or write any foreign language at all.