George G. Panigyrakis and Cleopatra A. Veloutsou
Focuses on how brand managers in fast‐moving consumer goods industries view their contacts with the various interfaces, allocate their working time and perceive the significance…
Abstract
Focuses on how brand managers in fast‐moving consumer goods industries view their contacts with the various interfaces, allocate their working time and perceive the significance and quality of these contacts. Based on the product management literature, several hypotheses are proposed and empirically examined using data collected from a sample of 161 product managers, working for 48 companies in five different sectors in Greece. The results show that brand managers working in various sectors differ in the perception of their contacts with the various interfaces.
Details
Keywords
George G. Panigyrakis and Cleopatra Veloutsou
Focuses on the relations that product managers, as industrial buyers, develop with industrial service providers (advertising, promotional and marketing research agencies, lawyers…
Abstract
Focuses on the relations that product managers, as industrial buyers, develop with industrial service providers (advertising, promotional and marketing research agencies, lawyers, other consultants and distribution channels) in different business sectors in Greece. Investigates how brand managers in the pharmaceutical and other fast‐moving consumer goods industries view their relationships with their various interfaces, by analysing the allocation of their working time, the level of contact, and the perceived significance and quality of relationships with their interfaces. The results indicate that there are differences in the development of relationships amongst the sectors analysed.
Details
Keywords
George G. Panigyrakis and Cleopatra Veloutsou
This paper examines the brand managers’ characteristics and their role in the pharmaceutical industry. It identifies the similarities and differences of that role with the role of…
Abstract
This paper examines the brand managers’ characteristics and their role in the pharmaceutical industry. It identifies the similarities and differences of that role with the role of brand managers working in the fast‐moving consumer goods industry. In particular, this study investigates brand managers’ duties, by analysing their perceived involvement in activities relevant to market analysis, planning, implementation, evaluation and training and strategic and tactical decision making. The results proved that brand managers working in various sectors have a co‐ordinating role and that their involvement in the strategic decision of their brands is still limited. They also indicated a dissimilarity in the perceived job responsibilities between the two industries.
Details
Keywords
Athanasios Poulis, George Panigyrakis and Anastasios Panos Panopoulos
The purpose of this paper is twofold. First, the paper seeks to identify whether the role of product manager in UK and in France differs and second, the paper models the…
Abstract
Purpose
The purpose of this paper is twofold. First, the paper seeks to identify whether the role of product manager in UK and in France differs and second, the paper models the relationship between brand managers’ role, role stressors, job satisfaction, job commitment and propensity to leave, in the aforementioned countries.
Design/methodology/approach
To test the hypothesized associations an e-mail survey was conducted among UK and France firms. Sample sectors included cosmetics and toiletries, household care products, packaged food, drink/beverages and tobacco. These industries represent a significant volume of UK and France FMCG trade.
Findings
The results reveal the existence of a same pattern in the brand managers’ role but also reveal some differences in the variables that affect the brand managers’ intention to leave the corporation.
Research limitations/implications
The examination of the proposed model takes place only in UK and France. Conclusions should not be made for the role of the brand manager in general. The study must take place in other countries in order to make some more indulging conclusions. A more fruitful approach would be to gather data and from other sectors.
Practical implications
Carefully planned job descriptions which comply with the moral values and strategic plans of the firm, reduces the propensity of their employees to leave and increases commitment and satisfaction.
Originality/value
No prior research has been undertaken in order to demonstrate how the role of the brand mangers affects their commitment, satisfaction and finally their propensity to leave the firm.
Details
Keywords
G. George Panigyrakis and G. Athanasios Poulis
The purpose of this paper is to examine and compare gender differences of Greek and Turkish public relations (PR) managers. In addition to that, the background variables, the…
Abstract
Purpose
The purpose of this paper is to examine and compare gender differences of Greek and Turkish public relations (PR) managers. In addition to that, the background variables, the job‐related factors and activities of the PR managers are examined.
Design/methodology/approach
In the present paper, a cross cultural study between Greece and Turkey is undertaken. A mail survey is adopted as the most efficient data gathering technique and a total of 138 questionnaires are collected from companies of the service sector in both countries.
Findings
There are minor differences between male and female Greek and Turkish PR managers of the service sector, since there is a standardized type of scientific management. The role of PR managers is shown to be evolving, following a similar route internationally.
Research limitations/implications
Difficulties are encountered in specifying the firms that use PR managers in Turkey. A list of service companies known to use PR managers in Greece as well as in Turkey is provide by three major international advertising agencies.
Originality/value
The findings of this study provide an insight for the PR managers in Turkey. It is the first time that the PR managers in the Turkish service sector are under investigation.
Details
Keywords
George G. Panigyrakis and Cleopatra A. Veloutsou
This paper discusses sex‐related differences in Greek and Italian public relations managers comparing individual characteristics, role, level of contact and perceived quality of…
Abstract
This paper discusses sex‐related differences in Greek and Italian public relations managers comparing individual characteristics, role, level of contact and perceived quality of relations with the various interfaces, allocation of their working time, difficulties encountered and solutions proposed. The results generally support the hypothesis that there is no difference between male and female Greek and Italian public relations managers, although the issues of environmental uncertainty and role ambiguity among women in public relations requires additional research.
Details
Keywords
George Panigyrakis, Ilias Kapareliotis and Zoe Ventoura
The purpose of this paper is to investigate the contribution of marketing and research and development (R&D) strategies to the profitability of Greek companies.
Abstract
Purpose
The purpose of this paper is to investigate the contribution of marketing and research and development (R&D) strategies to the profitability of Greek companies.
Design/methodology/approach
With the use of secondary data the current research uses variables related to advertising and branding and also R&D expenses for Greek companies.
Findings
Results show that there is no significant relationship between R&D intensity and profitability. R&D is not a leading factor to profitability, despite what the literature review supports.
Originality/value
Different variables contribute to a company's profitability. There is little research related to the impact of corporate profitability and marketing. The present study is a first attempt to measure the impact of marketing activities and the corporate profitability on the Greek business environment.
Details
Keywords
Ilias Kapareliotis, Anastasios Panopoulos and George G. Panigyrakis
The purpose of this paper is to explore the perceptions of the residents of Beijing for the improvement of the tourist infrastructure after the Olympic Games. The study identifies…
Abstract
Purpose
The purpose of this paper is to explore the perceptions of the residents of Beijing for the improvement of the tourist infrastructure after the Olympic Games. The study identifies factors affecting the inhabitants' perceptions about the tourist impact of the Olympic Games, and the development of special tourist types.
Design/methodology/approach
A group of 1,000 urban Beijing residents from different districts are personally interviewed on their perceptions about Beijing as a tourist destination. Their perceptions are measured on the basis of infrastructure improvements made for the Olympic Games, and the impact these improvements will have in Beijing as a post Olympic city.
Findings
The Olympic Games improve tourist infrastructure according to Beijing residents. Infrastructure for the Olympic Games affects the economic development of the Olympic city, as well as the touristic development of the city. The above mentioned factors lead to three clusters of residents, namely the eco tourism supporters, the linked tourism supporters, and the mainstream tourism supporters. These three groups with different characteristics are responsible for tourist improvement, additionally to the development of new tourist models mostly related to the Olympic Games infrastructure.
Practical implications
The improvement of tourist infrastructure in an Olympic City will attract different types of tourists who are not attached only to sports. Tourists interested in culture, in eco‐tourism, in linked tourism, and in mainstream tourism will also be attracted by an Olympic City. The outcomes of the study can be used by future Olympic cities in order to improve their image as a tourist destination.
Originality value
There is limited research related to the impacts of the Olympic Games into the tourist industry. The present study identifies the impact of the Olympic infrastructure to different types of tourism. Different clusters of residents will provide valuable insights related to tourism stemming from the Olympic infrastructure.
Details
Keywords
George G. Panigyrakis and Antigone G. Kyrousi
– The purpose of this paper is to review the literature published since 1985 regarding color effects in advertising and at setting an agenda for future research.
Abstract
Purpose
The purpose of this paper is to review the literature published since 1985 regarding color effects in advertising and at setting an agenda for future research.
Design/methodology/approach
Recent publications (1985-2012) regarding the effects of color in advertising on consumers’ attention, memory and emotional responses are reviewed and discussed.
Findings
The review reveals that the effects of color on attention, emotion and memory still remain largely unknown, mainly due to the inherent complexity of the subject and lack of systematic research. At the same time, promising research venues and challenges for the future are identified in the form of research questions.
Originality/value
The key potential contribution of this paper stems from the identification of promising research questions and challenges for investigating the role of color in advertising.
Details
Keywords
George G. Panigyrakis and Prokopis K. Theodoridis
The majority of research pertaining to internal marketing (IM) is conceptual and still remains so even at present. The lack of widely accepted definitions of the IM concept and a…
Abstract
Purpose
The majority of research pertaining to internal marketing (IM) is conceptual and still remains so even at present. The lack of widely accepted definitions of the IM concept and a relevant valid measure has lead to increased attempts by academia to investigate the relative concepts and measures. The purpose of this paper is to examine a synthesis of IM and investigates its effect on business performance in a retail context.
Design/methodology/approach
The context of this paper is within supermarket chains in Greece with nation wide coverage. A survey is designed and implemented using the branch managers.
Findings
SEM analysis indicates five dimensions of the IM construct: formal interaction, reward systems, feedback, internal procedures and policies and internal customer orientation (ICO). Retailers seem to adopt in an embryonic stage a concept of IM. IM indeed has a positive effect on business performance.
Research limitations/implications
Single key informant, single context of the paper are considerations when examining research limitations.
Practical implications
The embryonic stage of adopting and implementing IM within supermarket chains illustrates a certain manner of managing the internal customer; centralisation of procedures and tactics. Even if the concept of IM is partially exploited, the respective organisational behaviours clearly have a positive impact on both financial and non‐financial aspects of retail performance, thus revealing their importance.
Originality/value
This paper contributes to the rare empirical investigation of the IM notion in the firm and provides evidence on both its synthesis and its impact on business performance. The authors synthesize the concepts of internal market and ICOs providing a new approach to IM. Construct and research propositions have been axiomatic and in an only conceptual context until recently.