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George Mortimer Pullman (1831-1897), nineteenth century US luxury rail car entrepreneur, divides opinion. Some commemorate Pullman as a brilliant industrialist, innovator and self-made man. Others view him as a loathsome robber baron, union buster, racist and affront to democracy. This paper aims to demonstrate Pullman’s significant contribution to marketing.

Historical accounts of Pullman are re-examined to highlight his company’s unique adaptation of numerous marketing techniques (consumer research, brand strategy, public relations, product launch, fashion cycle, advertising, product placement and customer service marketing).

Pullman’s distinct flair for understanding his market enabled him to develop marketing strategies intertwined with broader cultural changes in ideals and practices. Pullman’s construction of destination tourism met an expanding white middle class desire for recreation and escape from the economic and racial inequality of the city. Pullman’s creed that beauty acted as a civilizing agent spoke to the social norms of leisure class femininity. Constant release of ever-grander rail cars shaped a fashion cycle around which wealthy men’s status competition turned. Pullman pioneered the leasing of luxury to control his best asset: the service of black Porters’.

First, this paper provides a new perspective on George Pullman, a significant figure in US history. Second, it addresses a common bias in nineteenth century historical accounts that privilege the contribution of men, industrial labor and production and shadow the role of consumption, women and leisure. Third, it challenges the idea of a clean divide between industrial and post-industrial economies by tracing contemporary consumer culture practices to their nineteenth century roots (marketing, destination tourism, brand stories, democratization of fashion, tipping and service with a smile).

THROUGHOUT the history of the advance of aviation the development of light alloys occurs and recurs as a silver thread, lightening the pattern. From the very first the possibility of aviation has been bound up with the design of the prime mover, and the remarkable strides made during the past two decades in the production of power from a minimum of weight are largely due to the alloys of aluminium, their strength and rigidity for a given weight, their thermal properties, and their capacity for prolonged, reliable service.

Dobbie McInnes & Clyde, Ltd., of Glasgow, send a booklet describing the “Farnboro'” electric indicator which they are marketing. The booklet gives a very complete description of this recording instrument with specimens of the type of diagram obtained.

The extra-low minimum wage for US restaurant workers has remained unchanged for over 30 years. Periodic campaigns have brought this wage, and its connection to the perpetuation of inequality and exploitative work, to public attention, but these campaigns have met resistance from both employers and restaurant workers. This article draws on a workplace ethnography in a restaurant front-of-house, and in-depth interviews with tipped food service workers, to examine the tipped labour process and begin to answer a central question: why would any workers oppose a wage increase? It argues that the constituting of tips as a formal wage created for workers a two-employer problem, wherein customers assume the role of secondary, unregulated, employers in the workplace. Ultimately, the tipped wage poses a longer-term strategic obstacle for workers in their position relative to management and ability to organize to shape the terms and conditions of their work.

In reading many recent articles on this subject, the writer has been struck with the fact that nowhere is there any reference to the vast amount of pioneer work done in this country during the last ten or twelve years by certain Public Analysts acting on behalf of the Health Committees of their local authorities. In the City of Hull, continuous attention has been given to this question since 1909, following the example of Chester (1906; Public Analyst, Mr. W. F. Lowe, F.I.C.)

Since anthropometric dimensions vary during a lifetime, it is difficult to provide adequate sizing for all, especially growing, children. This paper aims to review children's sizing provision for girls aged 4‐8 years among four UK retailers (Adams, Debenhams, Marks & Spencer and Mothercare), an area of limited research.

Two research strategies were utilised: observational visits to retail stores (on sizing systems and environment) and face‐to‐face interviews with ten parents and five childrenswear garment technologists (on sizing of children's garments and fit issues).

UK retailers utilised various numerical size coding systems based on height, age and weight. Next, Asda George and Adams were the favourite shopping stores for children's wear. Parents were co‐shoppers with their children. While parents' key criteria for purchase were durability, fit, quality, price and washability, children's choice was based on colour, fashion and peer influence. Variation in sizing designation caused confusion. Parents have suggested varying lengths as a solution to accommodating different sizes; preferring a common system with age as key size code. Sizing inconsistency between brands and incomprehensible size codes are major factors in the creation of customer dissatisfaction with children's clothing. Providing ambient facilities for co‐shopping is vital.

The children's fashion sector is important to children, parents and retailers. Parents are co‐shoppers with their children and have key criteria for selecting to shop in a store. Marketers should be aware of core needs: sizing provision, shopping environment and the dynamics of co‐shopping. Sizing systems should be relevant to avoid dissatisfaction and confusion. More research is needed focusing on larger and other samples; target markets and psychological needs for shopping.

The area of children's shopping for clothing in the UK has a limited literature. Key issues revolve around garment sizing, garment fit, co‐shopping and consumer satisfaction. This study contributes to filling the gap in knowledge.

The objective of this paper is to study the relevance of a specific approach to services advertising by testing the absolute and relative impact of the product/service variable on advertising strategy.

A content study of 4,233 press advertisements, taken from generalist magazines, was conducted using an original analytical framework based on competitive advantage. This framework was used to measure the impact on the advertising strategy of the following variables: type of offer, type of market and industry.

The research indicates that three variables significantly influence advertising strategy: type of offer, type of market, and industry. However, the type of industry is the most influential variable. The study shows that the product/service contrast alone cannot adequately explain the choice of advertising strategy.

The conclusions indicate that the product‐service variable should not be used in isolation, but rather in combination with other variables such as the type of target and the nature of the sector. The research, however, does not enable one to determine the relevance of the advertising choices highlighted.

The framework can enable one to link marketing strategy to advertising strategy. It enables one to clearly pose the problem of advertising strategy upstream from questions of creative approach and executional tools.

This research shows that the product/service variable is not the best explanatory variable of the advertising strategy.

It is now forty years since there appeared H. R. Plomer's first volume Dictionary of the booksellers and printers who were at work in England, Scotland and Ireland from 1641 to 1667. This has been followed by additional Bibliographical Society publications covering similarly the years up to 1775. From the short sketches given in this series, indicating changes of imprint and type of work undertaken, scholars working with English books issued before the closing years of the eighteenth century have had great assistance in dating the undated and in determining the colour and calibre of any work before it is consulted.

Regardless of the industry, the changes in the marketplace that are affecting most companies are the same. Outlines the main points of a speech by George Stalk of the Boston Consulting Group to the 1994 International Conference on Strategic Manufacturing – the building‐blocks of corporate strategy are not products and markets but business processes; and competitive success depends on transforming a company′s key processes into hard‐to‐imitate strategic capabilities by providing superior value.

Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Term. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.