This paper aims to offer an example of a comprehensive mid-nineteenth century branding strategy in practice.
Abstract
Purpose
This paper aims to offer an example of a comprehensive mid-nineteenth century branding strategy in practice.
Design/methodology/approach
The paper follows a historical research methodology using archival resources and secondary sources within a conceptual framework of present-day branding theory (Bastos and Levy) and communication theory (Perloff). It interrogates visual and material data to construct a production-led examination of the development of a company brand.
Findings
The examination of the material suggests, first, that the company developed a sophisticated, multi-dimensional, multi-functional and materially coherent branding system. Second, it demonstrates that such a system represents an early example of a strategic practice that many scholars have considered to have arisen only in the late nineteenth/early twentieth centuries. Third, it provides evidence that the origin, if not always the implementation, of the strategy lay with one man, Edward Gibbon Wakefield.
Originality/value
This paper is novel in its use of visual and material culture artifacts to demonstrate the intentions of those who produced them. It also offers an example of practice in an area that is often only explored in theory. It will be of interest to cultural, marketing, visual and material culture historians.
Details
Keywords
Scottish plastics firm, ICL Technical Plastics Ltd, are set to benefit from the latest big order for the British Aerospace Jetstream 31, built at nearby Prestwick.
Lin Guo, Padmanabhan Badrinath, Jessica Mookherjee, Anjan Ghosh, Edyta McCallum, Nirosha Dissanayake and Abraham George
During the COVID-19 pandemic, prisons faced a unique challenge of preventing and managing outbreaks with minimal adverse impact. This study aims to describe the epidemiology of…
Abstract
Purpose
During the COVID-19 pandemic, prisons faced a unique challenge of preventing and managing outbreaks with minimal adverse impact. This study aims to describe the epidemiology of COVID-19 in prisons, identify lessons learnt and make recommendations.
Design/methodology/approach
The authors used the PubMed advanced search function using MeSH terms; (coronavirus, sars) AND (prisons) AND (disease outbreaks). The authors included original research reporting COVID-19 outbreaks in prisons. All other types and non-English publications were excluded. The authors used a structured data abstraction template to extract data systematically, and a second author independently abstracted data from 10% of the papers for quality assurance.
Findings
The search yielded 96 hits. The authors included 15 studies meeting the inclusion criteria. These studies were from four countries. Seven studies reported individual outbreaks. The mean and median number of inmates and staff were 1,765, 1,126 and 575, 510. The mean and median number of cases among inmates and staff were 584, 464, and 72, 77. The number of reported deaths varied from 0 to 11. The authors present the prison-specific hazards grouped under human factors, healthcare factors and environmental factors. The authors also summarise interventions deployed as either primary prevention interventions, such as vaccinations, or secondary prevention interventions, including screening and contact tracing.
Originality/value
This narrative review summarises the prison-specific hazards, which include movement of people in and out of the person, moving in new prisoners from other prisons, mixing of prisoners when transporting to courts, limited medical and isolation resources, crowded dormitories, shared lavatories, small communal facilities, poor ventilation and overcrowding. The interventions included limiting non-medical transfers into and out of the persons, assigning staff members to specific areas, encouraging face coverings among prisoners and staff and social isolation measures within the constraints of the prison setting. The interventions were adopted by prison authorities to contain and manage the outbreaks. Public Health and prison authorities need to be aware of the risk of further outbreaks of COVID-19 and other infectious diseases in these settings and implement key measures identified in this review to minimise adverse outcomes.
Details
Keywords
Aarhus Kommunes Biblioteker (Teknisk Bibliotek), Ingerslevs Plads 7, Aarhus, Denmark. Representative: V. NEDERGAARD PEDERSEN (Librarian).
It has often been said that a great part of the strength of Aslib lies in the fact that it brings together those whose experience has been gained in many widely differing fields…
Abstract
It has often been said that a great part of the strength of Aslib lies in the fact that it brings together those whose experience has been gained in many widely differing fields but who have a common interest in the means by which information may be collected and disseminated to the greatest advantage. Lists of its members have, therefore, a more than ordinary value since they present, in miniature, a cross‐section of institutions and individuals who share this special interest.
Details of Some Components Used for Subsidiary Services in Aircraft, Missiles and Space Vehicles. The Instrument Division of Evershed & Vignoles Ltd., part of the George Kent Group…
Abstract
Details of Some Components Used for Subsidiary Services in Aircraft, Missiles and Space Vehicles. The Instrument Division of Evershed & Vignoles Ltd., part of the George Kent Group, has produced a new version of its thickness gauge, with a hold‐on facility for easier reading.
Electronic Instruments Ltd., Hanworth Lane, Chertsey, Surrey KT16 9LF, the analytical specialist company of the George Kent Group, has recently added a hand‐held digital pH meter…
Abstract
Electronic Instruments Ltd., Hanworth Lane, Chertsey, Surrey KT16 9LF, the analytical specialist company of the George Kent Group, has recently added a hand‐held digital pH meter to its range of laboratory and field instruments. This versatile unit is mains or battery operated, with a liquid crystal display ensuring good visibility even in bright sunlight. In addition, it features a three‐way on/off switch with a momentary on position.
George Saridakis, Yannis Georgellis, Vladlena Benson, Stephen Garcia, Stewart Johnstone and Yanqing Lai
A conference can range from good to bad. It can be well or poorly organized, comfortably or indifferently housed, a profitable or wasted use of time. If conferences were rated…
Abstract
A conference can range from good to bad. It can be well or poorly organized, comfortably or indifferently housed, a profitable or wasted use of time. If conferences were rated like hotels and stars indicated their merit, the one held in Munich at the end of October should be awarded the maximum number.