Raphael Odoom, Priscilla Mensah and George Asamoah
This paper aims to draw on the organizational ecology theory to examine variations in branding efforts and performance of small and medium-sized enterprises (SMEs) across…
Abstract
Purpose
This paper aims to draw on the organizational ecology theory to examine variations in branding efforts and performance of small and medium-sized enterprises (SMEs) across enterprises sizes and business operating sectors.
Design/methodology/approach
A four-stage analysis involving principal component analysis, Pearson correlation, ANOVA and logistic regressions was used on a sample of 430 SMEs within an emerging market.
Findings
Principal component analysis identified four brand marketing efforts relevant to the SMEs. These efforts were used in fluctuating extents among small-sized versus medium-sized enterprises, as well as manufacturing versus services SMEs. Additionally, proportionate levels of performance corollaries were found to be accruable across the enterprise sizes and operating sectors.
Originality/value
The paper first identifies four brand-building efforts germane to SMEs within an emerging market and examines their precise contributions to firm performance within enterprise sizes and business operating sectors. It further reinforces the relevance of brand marketing programs to the growth of SMEs by establishing the likelihood and extent to which brand-building efforts impact on SME performance across enterprise sizes, as well as operating sectors. The study also presents issues of potential research and managerial interest from an emerging market, offering insightful implications to researchers and SME managers.
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Ebenezer Afum, Yaw Agyabeng-Mensah, Charles Baah, George Asamoah and Lawrence Yaw Kusi
This study aims to investigate the intervening role of lean management (LM) in the direct relationships between green market orientation, green value-based innovation, green…
Abstract
Purpose
This study aims to investigate the intervening role of lean management (LM) in the direct relationships between green market orientation, green value-based innovation, green reputation and enterprise social performance.
Design/methodology/approach
Data for the study is carefully garnered from 217 managers in Ghanaian small- and medium-sized enterprises. The methodological technique used to validate all hypothesized relationships is partial least squares structural equation modelling.
Findings
The empirical results of the study suggest that although green market orientation has a positive impact on green value-based innovation, the effect is not significant. However, the results confirm that green market orientation has a significant positive impact on green reputation and enterprise social performance. The results further suggest that LM has a significant positive impact on green value-based innovation, green reputation and enterprise social performance. The mediation analysis provides empirical evidence to suggest that LM fully mediates the relationship between green market orientation and green value-based innovation. Lastly, the results of the mediation analysis suggest that LM plays a complementary partial mediation role between green market orientation, green reputation and enterprise social performance.
Originality/value
Despite the flourishing research on green market orientation in marketing management and environmental literature, no study has been carried out to explore the intervening role of LM in the relationships between green market orientation, green value-based innovation, green reputation and enterprise social performance. Thus, considering LM as a missing link between green market orientation, green value-based innovation, green reputation and enterprise social performance is a noteworthy research gap which this study fills.
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Ebenezer Afum, Yaw Agyabeng-Mensah, Charles Baah, George Asamoah and Lawrence Yaw Kusi
The compounding impacts of climate change has mobilised unstinting endeavours of researchers, ecologists and corporate leaders to explore new ways for the logistics industry to…
Abstract
Purpose
The compounding impacts of climate change has mobilised unstinting endeavours of researchers, ecologists and corporate leaders to explore new ways for the logistics industry to manage environmental problems, improve social outcomes and gain competitive advantage. The purpose of this study is to investigate the mediation roles of inbound green logistics practices and outbound green logistics practices between eco-market orientation, green value competitiveness and social sustainability.
Design/methodology/approach
By employing explanatory research design, with questionnaire-based survey, data for the study was collected from Ghanaian logistics firms. The data is analysed using the partial least square structural equation modelling.
Findings
The results indicate that eco-market orientation has a significant positive impact on green value competitiveness. However, eco-market orientation was found to have an insignificant impact on social sustainability. The results further confirmed the notion that eco-market orientation substantially strengthens the implementation of inbound green logistics practices and outbound green logistics practices. Specifically, the mediation analysis confirmed that inbound green logistics practices and outbound green logistics practices serve as indirect mechanisms through which eco-market orientation significantly influences green value competitiveness and social sustainability.
Originality/value
Compared to previous literature, this is a pioneer study that develops an explanatory research framework under the lenses of the natural resource-based theory, stakeholder theory and resource advantage theory in illuminating how inbound green logistics practices and outbound green logistics practices act as mediation mechanisms between eco-market orientation and green value competitiveness and eco-market orientation and social sustainability.
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George Kwabena Asamoah, Ebenezer Afum, Lawrence Yaw Kusi, Yaw Agyabeng-Mensah and Charles Baah
This study aims to examine whether the types of eco-market orientation (eco-proactive market orientation and eco-responsive market orientation) result in green knowledge…
Abstract
Purpose
This study aims to examine whether the types of eco-market orientation (eco-proactive market orientation and eco-responsive market orientation) result in green knowledge acquisition and positive organizational outcomes (green customer satisfaction [GCS], green brand image [GBI] and green value-based competitiveness [GVC]). The study further aims to explore the mediation role of green business practices in the relationship between the types of eco-market orientation and organizational outcomes.
Design/methodology/approach
Questionnaire was used to garner data from managers from Ghanaian hospitality firms. The hypothesized relationships were tested using partial least square structural equation modeling.
Findings
The result confirms the notion that although both eco-proactive market orientation and eco-responsive market orientation contribute significantly to enhancing the acquisition of green knowledge, eco-responsive market orientation has a strong effect on green knowledge acquisition. Also, the outcome of the mediation analysis proves that green business practices (GBPs) play an important indirect role in the relationship between eco-market orientation (eco-proactive market orientation and eco-responsive market orientation), GCS, GBI and GVC.
Originality/value
Anchored on the resource advantage theory and natural resource-based view theory, this study offers a fresh contribution to marketing and environmental management literature by developing a unified research model that explores the mediation roles of GBPs between the types of eco-market orientation (eco-proactive market orientation and eco-responsive market orientation), GCS, GBI and GVC.
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Ernest Kissi, Kofi Agyekum, Bernard Kofi Baiden, Reuben Agyei Tannor, George Effah Asamoah and Emmanuel Tweneboah Andam
Monitoring and evaluation (M&E) of projects is a very important aspect of project execution and management. This is because proper M&E practices have a significant effect on the…
Abstract
Purpose
Monitoring and evaluation (M&E) of projects is a very important aspect of project execution and management. This is because proper M&E practices have a significant effect on the successful delivery of projects. The purpose of this paper is to examine the impact of project M&E practices on construction project success criteria.
Design/methodology/approach
Structured questionnaires were used to solicit the views of project professionals in the Ghanaian construction industry. The questions were developed through critical review of literature and complemented with a pilot interview on the subject. This paper utilized a partial least square–structural equation modeling (PLS–SEM) to establish the impact of project M&E practices (constructs) on project success based on the hypothesis.
Findings
Results showed that M&E practices had a positive statistical significant relationship with construction project success criteria. In addition, health and safety performance and project scope showed a strong significant relation with M&E practice, implying that, in developing countries, these two main constructs should be given critical attention in achieving project success.
Practical implications
The findings of this study may be useful to organizations in determining M&E techniques that are relevant and contribute highly to project success. This may go a long way to increase productivity and accelerate the rate of successful project delivery.
Originality/value
The application of rigorous analysis, PLS–SEM, gives a more reliable information on M&E practices that can ensure successful delivery of construction projects.
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De-Graft Owusu-Manu, E. Amo-Asamoah, Frank Ato Ghansah and George Asumadu
Kumasi Metropolis, the second-largest city in Ghana is known to be bewildered with challenges relating to waste management. As a means of solving the waste management challenge…
Abstract
Purpose
Kumasi Metropolis, the second-largest city in Ghana is known to be bewildered with challenges relating to waste management. As a means of solving the waste management challenge, several suggestions are often made for the establishment of a waste-to-energy plant to manage the disposal of waste and generation of income. There have been no studies conducted to determine how economically viable such plants will be. This study aims to examine the economic viability of waste-to-energy generation in the Kumasi Metropolis to find out how economically viable such an approach will be.
Design/methodology/approach
To achieve this, a simple debt-equity ratio business model based on discounted cash flow technique was applied to estimate the internal rate of returns (IRR) as a measure of the economic viability and profitability of a modelled 50 MWH waste-energy generation plant in the Kumasi Metropolis. The analysis was performed using the RetScreen Expert Software.
Findings
The results show that the IRR and benefits cost ratio of the facility were 36% and 5.8%, respectively, indicating high levels of profitability and economic viability. The study concludes that waste-to-energy generation will be an economically viable venture in the Kumasi Metropolis.
Practical implications
It is, however, important for users of the findings of this study to take caution of the fact that the various assumptions although based on current knowledge and expert opinion may vary with time; therefore, the sensitive analysis on price and costs should always be considered. Practically, this study will contribute to solving the waste management situation in most cities, as well as generating revenue and helping close the energy deficit most developing countries are grabbling with.
Originality/value
The unique contribution of the study to knowledge is that it has professed an alternative analytical and methodological approach to measuring the financial viability of waste-to-energy plants in situations where there is none in the geographical jurisdiction of the proposed project.
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Eugene Amo-Asamoah, De-Graft Owusu-Manu, George Asumadu, Frank Ato Ghansah and David John Edwards
Globally, waste management has been a topical issue in the past few decades due to the continual increase in municipal solid waste (MSW) generation that is becoming difficult to…
Abstract
Purpose
Globally, waste management has been a topical issue in the past few decades due to the continual increase in municipal solid waste (MSW) generation that is becoming difficult to handle with conventional waste management techniques. The situation is much more pronounced in economically developing countries where population growth rate and urbanisation are becoming uncontrollable. The purpose of this study was to assess the potential for waste to energy generation in the Kumasi metropolis, the second-largest city in Ghana.
Design/methodology/approach
To address the objectives of the study, a quantitative research approach, namely, the questionnaire was adopted. The data analysis was done using the statistical package for social sciences version 25, including both descriptive and inferential statistics to give an in-depth meaning to the responses from the participants.
Findings
The results showed that several factors hinder waste to energy technology in Ghana; key among them was high capital cost, high operational cost and lack of governmental support and policy framework. The results also revealed that 1 m3 of biogas generated from MSW in Kumasi could generate 36 MJ of energy, equivalent to 10 kW/h.
Originality/value
The unique contribution made by the paper is that it combines expert opinions, empirical data that included time series data and opinion of key actors in the waste management chain in assessing the potential for waste to energy generation in the Kumasi metropolis of Ghana.
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Ishmael Nanaba Acquah, David Asamoah, Caleb Amankwaa Kumi, Joseph Akyeh and Priscilla Agyemang
The study examines the intricate interplay between supplier relationship management (SRM), procurement performance, supply chain responsiveness (SCR) and competitive advantage…
Abstract
Purpose
The study examines the intricate interplay between supplier relationship management (SRM), procurement performance, supply chain responsiveness (SCR) and competitive advantage. Additionally, the study examines the mediating role of procurement performance and SCR in the link between SRM and competitive advantage.
Design/methodology/approach
A research model grounded in the resource-based view and dynamic capabilities theory (DCT) was developed and tested using partial least squares structural equation modeling (PLS-SEM). Data were obtained from 122 firms in Ghana.
Findings
The study revealed that SRM has a positive and significant effect on procurement performance, SCR and competitive advantage. Additionally, SCR has a positive and significant effect on competitive advantage; however, procurement performance has a negative and insignificant effect on competitive advantage. It was also revealed that SCR partially mediates the relationship between SRM and competitive advantage but fully mediates the relationship between procurement performance and competitive advantage. Also, it was also revealed that procurement performance does not mediate the relationship between SRM and competitive advantage.
Research limitations/implications
The study contributes to literature by highlighting the mediating role of SCR in influencing the effect of SRM and procurement performance on competitive advantage.
Practical implications
Practically, the study findings highlight the need for firms to seek, build and manage meaningful relationships with their suppliers in order to enhance their competency and capability to influence their competitive position in the marketplace.
Originality/value
To the best of the researchers' knowledge, no prior study has examined the effect of SRM on procurement performance and SCR. Additionally, no previous study has examined the mediating role of procurement performance and SCR on the link between SRM and competitive advantage.
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Abdul Latif Alhassan, George Kojo Addisson and Michael E. Asamoah
The purpose of this paper is to examine the impact of the regulatory-driven market structure on firm pricing behaviour by testing the structure-conduct-performance (S-C-P…
Abstract
Purpose
The purpose of this paper is to examine the impact of the regulatory-driven market structure on firm pricing behaviour by testing the structure-conduct-performance (S-C-P) hypothesis for both life and non-life insurance markets in Ghana.
Design/methodology/approach
Using a panel data on 14 life and 22 non-life insurers from 2007 to 2011, the authors employed the Herfindahl Hirschman Index and concentration ratio as proxies for the S-C-P hypothesis while efficiency scores were estimated using the data envelopment analysis technique to proxy for the efficient structure (ES) hypothesis. The dependent variable, profitability was measured as return on assets while controlling for size, underwriting risk, leverage, GDP growth rate and inflation. The models were estimated using the panel corrected standard errors of Beck and Katz (1995) and random effects estimations.
Findings
The results from the empirical estimation provide ample evidence in support for ES hypothesis for both life and non-life insurance markets. While conflicting results was found for SCP hypothesis in the non-life insurance market, it was rejected in the life insurance market. The findings also point to an increasing level of competition in both life and non-life insurance industry in Ghana though they still remain concentrated with the life insurance sector having high levels of efficiency compared to the non-life sector.
Practical implications
The findings of the study will enhance the understanding of firm behaviour in the new markets created to shape regulatory and competition policies of the regulator to promote consumer welfare while ensuring a stable industry to enhance its role in economic development.
Originality/value
This is the first study to test the market power and efficient hypotheses on the insurance industry in Ghana. To the best of the author’s knowledge, this study is the first to examine the determinants of profitability in the non-life insurance market.
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Konstantinos Kontoangelos, Antonis Maillis, Maria Maltezou, Sofia Tsiori and Charalambos C. Papageorgiou
The 22q11.2 deletion syndrome (di George syndrome) is one of the most prevalent genetic disorders. The clinical features of the syndrome are distinct facial appearance…
Abstract
The 22q11.2 deletion syndrome (di George syndrome) is one of the most prevalent genetic disorders. The clinical features of the syndrome are distinct facial appearance, velopharyngeal insufficiency, conotruncal heart disease, parathyroid and immune dysfunction; however, little is known about possible neurodegenerative diseases. We describe the case of an 18-year old patient suffering from 22q11.2 deletion syndrome. Since adolescence, he presented with behavioral disorders, recommended treatment with 2 mg aloperidin and he presented cervical dystonia and emergence of torticollis and trunk dystonia. Antipsychotic medications either accelerate or reveal dys-tonic symptoms.