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Research into the housing and support needs of Irish people in London suggests that in future years need is more likely to be concentrated among older members of the community than new arrivals. This could have important consequences for the future plans of organisations providing housing and support for this community; there is likely to be a need for more housing for older people and those with special needs such as alcohol use, along with provision of culturally sensitive support. The research was carried out in London, but other areas with Irish communities may be experiencing similar changes.

The purpose of this paper is to report on the authors' in‐depth investigations of six successful turnarounds, which found that renewal was accomplished by a new management team that stepped outside the boundaries and constraints of the company and looked at its market through the eyes of customers and competitors.

The authors describe how to perform an outside‐in turnaround that refocuses the company on the needs and expectations of the customer. This customer focus energizes and focuses the entire organization toward a shared sense of purpose.

The forces moving a company to an inside‐out view are persistent and powerful. They must be countered with a tough resolve to ensure a company meets its customers' test for relevance.

The challenge of beginning a successful outside‐in turnaround is to find the right balance between realism and optimism.

The authors show how leading and sustaining an outside‐in turnaround means giving the organization a clear sense of purpose around the unifying theme of delivering superior customer value.

The concept of Brand Knowledge Management looks to move brand‐led organizations from content to process and from data to tacit knowledge. This paper proposes a manifesto for brand marketing that re‐focuses its activities and challenges the roles, structures and behaviour of its management. Above all, it provides a new framework for developing, exploiting and managing brand knowledge.

Community profiling several recent research studies (eg see NLW, June) have emphasised the need for more effective marketing of library and information services. A new CRUS publication is intended to help librarians set about the task of gathering the necessary information to do this properly. Community profiling in the library context aims to define a community in a way which is relevant to the planning and evaluation of library services, but different types of community require different approaches. Christina Beal has now written a comprehensive report covering the different methods possible. Community profiling for librarians (CRUS Occasional Paper 12) costs £17.50 from Consultancy and Research Unit, Department of Information Studies, University of Sheffield, Sheffield S10 2TN (Tel: 0742‐738608).

Thirty‐seven years as a member of the Editorial Board of a learned journal is a remarkable record in any circumstances. To have served in that capacity in a field which has undergone such rapid and spectacular development as library and information management, and to have exerted upon it a consistently constructive influence for so long, is cause for celebration beyond the normal. It is fitting, therefore, that his colleagues should offer this Festschrift issue of the Journal of Documentation to Geoffrey Woledge as a tribute not only to his part in maintaining the high academic standards which Aslib has always prescribed for its premier journal, but also to his distinguished career in librarianship which has had a lasting effect upon many aspects of our professional scene. Having worked harmoniously with him as my principal guide and mentor for some fifteen of the twenty‐eight years of my directorship of Aslib, I am delighted to be associated with this acknowledgement of his work.

Tour guides play a significant role in sustainable tourism development as leaders, mediators, resource managers and promoters of economic prosperity. This paper aims to show how local Tibetan tour guides practice sustainable tourism in their encounters with Western tourists.

The data consists primarily of 15 in-depth interviews with native Tibetan guides,Content analysis of the data were undertaken.

It was found that the guides adopt sustainable tourism practices based on their local religious wisdom and experiences as they try to establish harmonious host–guest relationships. Western clients also encourage guides to adopt more proenvironmental behaviors. The “hosts” live by Buddhist concepts such as samsara that are in line with concepts such as altruism and benevolence. Most “guests” are well-behaved and try to build sincere mutual relationships with local people. Host and guest cocreate value for local sustainable tourism practice.

Tour guides can practice sustainable tourism in a leadership role or as mediators, resource managers or promoters of economic prosperity. They also maintain a sincere and kind relationship with their guests that goes beyond the instrumental host–guest relationship and might help to cocreate value for local sustainable tourism practices.

Tour guides’ sustainable practices have been examined in the past based on their roles as leader, mediator, resource manager and promoter of economic prosperity. But researchers have seldom examined circumstances in which the tourists and tour guides were from different cultures. This paper addresses this gap.

导游作为领导者、中介者、资源管理者和经济繁荣的促进者, 在旅游可持续发展中发挥着重要的作用。本文展示了藏族导游在与西方游客的接触中如何实践可持续旅游。

深度访谈15个对当地藏族导游, 对收集的数据进行内容分析。

导游基于本土的宗教智慧和经验, 尝试与建立更加和谐的主客关系时, 从而实现可持续旅游实践。西方客户也鼓励导游采取更环保的行为。“主人” 的生活遵循佛教轮回等观念, 提倡“利他”、“仁爱”。大多数“客人” 都行为得体, 试图与当地人建立真诚的相互关系。主客共同为当地可持续旅游实践创造价值。

导游可以作为领导角色或中介、资源管理者或经济繁荣的促进者实践可持续旅游。他们还与客人保持真诚和友好的关系, 这超越了工具性的主客关系, 可能有助于共同为当地可持续旅游实践创造价值。

在过去的研究中, 导游的可持续实践基于他们作为领导者、中间人、资源管理者和经济繁荣的促进者。但研究人员对游客和导游来自不同文化的情境缺少关注, 我们的研究试图解答这一问题。

Los guías turísticos desempeñan un papel importante en el desarrollo del turismo sostenible como líderes, mediadores, administradores de recursos y promotores de la prosperidad económica. Este documento muestra, cómo los guías turísticos tibetanos locales practican el turismo sostenible en sus encuentros con turistas occidentales.

Los datos consisten principalmente en 15 entrevistas en profundidad con guías tibetanos nativos. Los datos fueron analizados mediante el método de análisis de contenido.

Se encontró que, los guías adoptan prácticas de turismo sostenible basadas en su sabiduría y experiencias religiosas locales, mientras intentan establecer relaciones armoniosas entre el anfitrión y el huésped. Los clientes occidentales, también alientan a los guías a adoptar comportamientos más proambientales. Los “anfitriones”, viven según conceptos budistas, como el samsara, que están en línea con conceptos como el altruismo y la benevolencia. La mayoría de los “visitantes” se comportan bien y tratan de construir relaciones mutuas sinceras con la gente local. El anfitrión y el huesped, co-crean valor para la práctica local de turismo sostenible.

Los guías turísticos pueden practicar el turismo sostenible en un papel de liderazgo o como mediadores, administradores de recursos o promotores de la prosperidad económica. También mantienen una relación sincera y amable con sus huéspedes que va más allá de la relación instrumental anfitrión-huésped y podría ayudar a co-crear valor para las prácticas locales de turismo sostenible.

Las prácticas sostenibles de nuestra guía han sido examinadas en el pasado en función de sus roles como líder, mediador, gestor de recursos y promotor de la prosperidad económica. Pero los investigadores, rara vez han examinado las circunstancias en las que los turistas y los guías turísticos eran de diferentes culturas. Abordamos esta brecha.

Geoffrey V. R. Watson has been appointed chairman of Fishburn Printing Ink in succession to Mr. A. Gillegin who retired at the end of last year.

Aarhus Kommunes Biblioteker (Teknisk Bibliotek), Ingerslevs Plads 7, Aarhus, Denmark. Representative: V. NEDERGAARD PEDERSEN (Librarian).

Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Term. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.