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This study aims to address the aspects of product and process innovation strategies and their determining factors to understand their characteristics in clothing manufacturing and contribution for a successful and competitive clothing industry.

This general review is based on literature data of previous studies on innovation that transcend and cover the aspects of innovation applicable in the clothing industry. Although the scope of discussion is theoretically broad, it focusses on the context of innovation strategies in clothing manufacturing and the determinant factors indicating the acquisition and implementation of product and process-related innovation activities, simultaneously exploring and linking their implications for adopting, managing and integrating enterprise activities to the values of desired innovation novel models.

Based on theoretical background and pragmatic generalizations, product and process innovation strategies in clothing manufacturing firms tend to incline more towards computer-integrated technologies and concepts meant to promote product development, process optimization and organizational integration. Industry, technological and R&D factors tend to significantly determine innovation capability of a clothing firm.

This review generates integrated conceptual frameworks for product and process innovation strategies applicable in clothing firms and their determinant factors as prelude to empirical validation.