A library requiring items on interlibrary loan has several alternative sources of supply, at any rate for some categories of material. For example, with serials, locations can be…
Abstract
A library requiring items on interlibrary loan has several alternative sources of supply, at any rate for some categories of material. For example, with serials, locations can be looked up in BUCOP and application made direct; or there may be a local or subject union list that can be used in the same way; or requests can be sent to the British Library Lending Division (BLLD). For English‐language monographs, especially British, there is a choice between the regional system and the BLLD. For most other categories of material, including foreign language monographs, there is little alternative to the BLLD, though there may be other small systems available in certain subjects and regions.
Trade exhibitions have become a multi‐million pound business, with a bewildering array of events taking place in the UK alone. Yet how many companies can claim to be satisfied…
Abstract
Trade exhibitions have become a multi‐million pound business, with a bewildering array of events taking place in the UK alone. Yet how many companies can claim to be satisfied with the return on cost and effort? Geoffrey Lancaster and Howard Baron carried out a detailed survey at one exhibition. The first part of this article reports on the findings and, using these as a base, the second part is a step‐by‐step guide to efficient exhibition planning, staging and follow‐up.
Antonis C. Simintiras and Geoffrey A. Lancaster
The second of a two‐part study, this article focuses onmotivational theories and how they relate to the specific concerns ofsales management. The categories of theory considered…
Abstract
The second of a two‐part study, this article focuses on motivational theories and how they relate to the specific concerns of sales management. The categories of theory considered are: need, value and reinforcement; and then three further approaches are covered: attribution theory, goal‐setting theory and the dynamics of action. It is concluded that motivational behaviour with regard to salespeople seems to be a function of three entities: salesperson, self, and outcome.
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Geoffrey Lancaster and Antonis Simintiras
Field sales people have an unusual position in organisations inthat they must be highly self‐motivated and self‐reliant, are largelyunsupervised, but are often the major conduit…
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Field sales people have an unusual position in organisations in that they must be highly self‐motivated and self‐reliant, are largely unsupervised, but are often the major conduit for income into a firm. This article explores some theories of motivation in terms of sales staff, some sales and non‐sales activities of salespeople, learning, job satisfaction and performance. It is the first of a two‐part study.
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Geoffrey Lancaster and Inger Wesenlund
States that product life cycle theory has been applied to many industries and has proved successful in identifying future product and service strategies. Looks at how this theory…
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States that product life cycle theory has been applied to many industries and has proved successful in identifying future product and service strategies. Looks at how this theory can be applied to international trade especially with regard to competition in the form of low‐cost imports, by using the textile industry a case in point. Emphasizes the need to recognize the changing environment within the textile industry suggesting that businessmen should be aware of the constant process of change in order that they might survive.
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Since the first Volume of this Bibliography there has been an explosion of literature in all the main areas of business. The researcher and librarian have to be able to uncover…
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Since the first Volume of this Bibliography there has been an explosion of literature in all the main areas of business. The researcher and librarian have to be able to uncover specific articles devoted to certain topics. This Bibliography is designed to help. Volume III, in addition to the annotated list of articles as the two previous volumes, contains further features to help the reader. Each entry within has been indexed according to the Fifth Edition of the SCIMP/SCAMP Thesaurus and thus provides a full subject index to facilitate rapid information retrieval. Each article has its own unique number and this is used in both the subject and author index. The first Volume of the Bibliography covered seven journals published by MCB University Press. This Volume now indexes 25 journals, indicating the greater depth, coverage and expansion of the subject areas concerned.
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Describes the development and use of the mechanical tachistoscope looking at its shortcomings and problems. Provides some suggestions for future experimentation, which it is felt…
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Describes the development and use of the mechanical tachistoscope looking at its shortcomings and problems. Provides some suggestions for future experimentation, which it is felt would lead to an improvement in the tachistoscope.
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The librarian and researcher have to be able to uncover specific articles in their areas of interest. This Bibliography is designed to help. Volume IV, like Volume III, contains…
Abstract
The librarian and researcher have to be able to uncover specific articles in their areas of interest. This Bibliography is designed to help. Volume IV, like Volume III, contains features to help the reader to retrieve relevant literature from MCB University Press' considerable output. Each entry within has been indexed according to author(s) and the Fifth Edition of the SCIMP/SCAMP Thesaurus. The latter thus provides a full subject index to facilitate rapid retrieval. Each article or book is assigned its own unique number and this is used in both the subject and author index. This Volume indexes 29 journals indicating the depth, coverage and expansion of MCB's portfolio.
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Geoffrey Lancaster and Robert Lomas
In order to predict the future we must examine the past in order to observe trends over periods of time and establish the degree of probability with which these trends are likely…
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In order to predict the future we must examine the past in order to observe trends over periods of time and establish the degree of probability with which these trends are likely to repeat themselves in the future. All forecasts are wrong, and management must be aware of this fact and decide upon the degree of inexactitude that can be tolerated when planning for the future.
Lars Engwall, Enno Aljets, Tina Hedmo and Raphaël Ramuz
Computer corpus linguistics (CCL) is a scientific innovation that has facilitated the creation and analysis of large corpora in a systematic way by means of computer technology…
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Computer corpus linguistics (CCL) is a scientific innovation that has facilitated the creation and analysis of large corpora in a systematic way by means of computer technology since the 1950s. This article provides an account of the CCL pioneers in general but particularly of those in Germany, the Netherlands, Sweden, and Switzerland. It is found that Germany and Sweden, due to more advantageous financing and weaker communities of generativists, had a faster adoption of CCL than the other two countries. A particular late adopter among the four was Switzerland, which did not take up CCL until foreign professors had been recruited.