Search results

The digitization process has increased the pressure on large firms to transform. However, current frameworks on digital transformation are not well explaining what factors contribute to, or hinder, a firm's digital transformation. Innovation diffusion theories could complement existing frameworks, and for this reason, the purpose of this paper is to expand the existing body of knowledge on what contributes to, or hinders, an industrial firm's digital transformation by applying a validated framework based on innovation diffusion theories on two pioneer cases: General Electric and Siemens EHR/Health Services.

The framework used in this paper is based on several years' empirical studies and iterative literature reviews on innovation diffusion theories. Further, each use case is based on literature reviews and unique empirical data, collected by the authors of this paper as a result of taking active part of respective company's multi-years transformation.

Common drivers of, and clear inhibitors to the two firms' transformation, were identified. The innovation diffusion framework was found to work very well in identifying those factors.

The implications are that researchers better can analyze/explain a digital transformation of a firm, and business managers can better plan or improve their firms' transformation processes.

The theoretical contributions of this paper are two: first, complement existing frameworks with a validated framework for innovation diffusion; second, provide an extension of our body of knowledge on factors that contributes to, or hinders, industrial firm's digital transformation.

Although there is growing critical awareness in ELT around the rise of English as a global language, studies on teachers’ investment in critical pedagogy remain limited in mainstream ELT curricula, and the impact of such investment on teachers’ identities is not clear. To address this gap, with the inclusive paradigm of Global Englishes (GE), the paper presents a case study of an English teacher’s investment in GE at a middle school in China.

This study employed a qualitative approach. Semi-structured interview was conducted with the participant – May, focusing on her reported practices and her understanding of her roles during the investment in GE. The interview process was guided by an interview protocol which was designed based on related literature on GE, the theoretical framework, and the research context. A content analysis method was utilized to generate descriptive categories concerning participant’s identities and investment in GE.

Analysis of interview data reveals that through investment in GE, May not only constructed her identity as an English teacher, but also explored identities as a student inspirer, and a peer mentor. These identities exploration and construction were primarily driven by her increased cultural and social capital, despite facing challenges such as high-stakes test policies, native-speakerism ideology, institutional requirements, and limited resources.

Future research incorporating triangulating data such as interviews, and classroom observations, would provide a more comprehensive understanding of English teachers’ identities, and investment in GE. Besides, the findings of this study are primarily from one teacher, they may not fully represent the broader population of English teachers in China.

The findings have several implications for English teaching and teacher education. First, elementary schools, the lower grades of middle schools (grades 7 and 8), or the after-school programs may have opportunities for teachers to integrate GE in teaching. Second, teacher education programs should be designed to provide more chances that enable student teachers to invest in their learning and teaching of GE. Third, proposals for incorporating GE practices in the classroom must adopt a critical perspective, so as to to expose, deconstruct, and reconstruct power dynamics that influence teachers’ investment in GE.

The originality of this study lies in its exploration of English teachers’ investment of GE in their teaching, and the impact of this investment on their identities as English teachers. By investigating these aspects, the study addresses the research gaps in English teachers’ practice of integration of GE in mainstream ELT curricula and provides insights on how to encourage English teachers to incorporate a GE-aware perspective in their teaching.

JoAnn Wypijewski, reflecting on the experience of workers laid off from General Electric’s (GE) Bloomington, Indiana refrigerator plant, as GE announced profits of $12.7 billion, and the relocation of half the production to Celaya, Mexico, asks: What will it take to match fire with fire at GE, not just in Bloomington but everywhere? Twenty years ago, Jack Welch openly articulated a strategy for taking the company to where it is today. The GE unions never developed a parallel strategy, and 100,000 lost jobs later, most of them still haven’t shed their faith in what the AFL-CIO likes to call “high-road capitalism.” During the 2000 national contract talks, Robert Thayer, the Machinists’ representative to the CBC, was trying to convince the company to agree not to interfere in future unionization drives, arguing that a “contract is a partnership, not a hindrance.” To which the company coolly asserted, “GE has never been neutral and doesn’t intend to be neutral” (Wypijewski, 2001, p. 22).GE has become an icon of global capital mobility and union avoidance. However, GE’s current capacities can be traced back to a long term, explicit strategy of corporate reorganization initiated in the 1940s. At that time GE was a vertically integrated manufacturing conglomerate, based in a series of huge, northern U.S. plants, organized at extremely high density by the left and militant UE. In the sixty years since, GE has transformed itself into a networked and globalized conglomerate, whose manufacturing capacity has been relocated endlessly, first into smaller U.S. greenfield sites and then increasingly overseas, decimating U.S. union density, and replacing UE with a patchwork of AFL-CIO affiliates that have embraced a far more conservative and limited vision of unionism. U.S. labor has been unable to halt this transformation.

Presents over sixty abstracts summarising the 1999 Employment Research Unit annual conference held at the University of Cardiff. Explores the multiple impacts of globalization on work and employment in contemporary organizations. Covers the human resource management implications of organizational responses to globalization. Examines the theoretical, methodological, empirical and comparative issues pertaining to competitiveness and the management of human resources, the impact of organisational strategies and international production on the workplace, the organization of labour markets, human resource development, cultural change in organisations, trade union responses, and trans‐national corporations. Cites many case studies showing how globalization has brought a lot of opportunities together with much change both to the employee and the employer. Considers the threats to existing cultures, structures and systems.

This paper seeks to examine the management of General Electric's (GE) Olympic sponsorship and provides insights related to the organizational and transformational leadership dynamics involved in the development, implementation and activation of the sponsorship, as well as the results of pull‐through marketing efforts and the sponsorship's impact on GE's global business practices, brand equity, and revenue.

The case‐study method was used due to the complexity and specificity of the topic, and the fact that only a discrete element of the sport sponsorship sector and a limited number of events and their relationships were addressed.

The primary objective of GE's The Olympic Partner (TOP) sponsorship was to enter the Chinese market and build brand equity across Asia. Using GE's proprietary WorkOut™ and Change Acceleration models, transformational leaders facilitated the development and implementation of a new integrated organizational structure that enabled GE to maximize branding opportunities in Asia, product/service pull‐through marketing opportunities, and return on objectives.

This paper demonstrates how GE has effectively modified the structure of its global sales unit, generated revenue, and increased brand recognition in emerging markets across Asia. GE's management of its TOP sponsorship represents an innovative model for Chief Financial Officers, Chief Marketing Officers, brand managers, and sport marketers considering a long‐term sponsorship investment.

Health Management and Leadership, Marketing Social Causes, Strategy, International Business.

Post-graduates, Practitioners.

General Electric has been operating in the Middle East, North Africa (MENA) region for over a century. GE is committed to corporate citizenship having launched ecomagination in 2005 and healthymagination in 2009. For sustainability, GE believes that both innovation and localization are critical. This case deals with contextualization of breast cancer campaign for the Kingdom of Saudi Arabia through healthymagination. Rania Rostom, Communications Director, Middle East, North Africa and Turkey region, GE, reviews the campaign implemented and looks at roll-out across the MENA region. The situation is unique, as breast cancer strikes women in the region ten years earlier than the West, and the cultural context does not allow the discussion of the topic in public. One of the peculiarities of this region was the high penetration of social media and its large adoption rate by the young. GE used a unique Facebook campaign to drive awareness on the topic, encourage screening appointments, seek treatment and reduce the discomfort associated with the process.

On completion of utilizing the case study as an exercise, students should be able to gain case-specific skills – critically examine the importance of the consumer behavior, health marketing, marketing strategy and aspects of international business in the Middle East, KSA, in particular, and demonstrate this by analyzing real regional/world examples using complex theoretical frameworks; identify examples of best practice and explain the dynamics toward consumer behavior, health marketing, marketing strategy, international business with reference to a range of theoretical models and apply these in a meaningful way to the MENA region – discipline-specific skills – synthesize and critically evaluate a corpus of academic literature and government reports on consumer behavior, health marketing, marketing strategy, international business – and personal and key skills – reflect on the process of learning and undertake independent/self-directed learning (including time management) to achieve consistent, proficient and sustained attainment; work as a participant or leader of a group and contribute effectively to the achievement of objectives in the field of consumer behavior, health marketing, marketing strategy, international business.

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Green entrepreneurship (GE) is a novel concept in business and enhances environmentally friendly production and operation activities for “sustainable development” (SD). The aim of this study is to determine the drivers that contribute to the growth and success of “micro, small, and medium enterprises” (MSMEs) in the manufacturing sector in India. The study also examines the mutual and cause-and-effect relationships among these identified drivers.

The study used integrated research methodology and identified nine key drivers of GE (GEDs) through extensive literature reviews, theoretical perspectives (i.e. “resource-based view” (RBV), “natural resource-based view” (NRBV) and “critical success factor theory” (CSFT)), and expert opinions. Further, “total interpretive structural modeling” (TISM) and “matrice d'impacts croisés multiplication appliquée á un classment” (MICMAC) analysis are used here to develop a hierarchical model and cluster the drivers, and fuzzy “decision-making trial and evaluation laboratory” (fuzzy-DEMATEL) is used to develop causal relationships among the drivers. Further, a sensitivity analysis is conducted to ensure the robustness of the results.

Results indicated that green manufacturing and operation capability development, green business process management and attitudes toward developing sustainable business models significantly impacted GE and SD. The findings of this study help managers, policymakers, and practitioners gain an in-depth understanding of the drivers of GE.

The study considers a limited number of drivers and is specific to Indian manufacturing MSMEs only. Further, a limited number of experts from different enterprises are considered for data analysis. This study is also based on interrelationships and their relative importance based on multicriteria decision-making techniques. This study aids government decision-making, policy formulation and strategic decision-making for manufacturing businesses in achieving SD goals. In addition, this research also encourages green entrepreneurs to start eco-driven companies and facilitate the use of environmentally friendly goods to offset environmental challenges and accomplish sustainable development goals.

This study proposes an integrated methodology that will benefit managers, practitioners and others in developing strategies and innovations to improve and develop green practices. This study further helps with responsive, sustainable business development in various manufacturing MSMEs.

The purpose of this teaching case is to introduce students to an alternative business model as practiced by the Haier Group, a Chinese company, and how that model was used to turn around an acquired company in the United States of America (USA). The explicit teaching objectives are threefold. First, the case provides insights into Haier’s unique employee-centered culture. Second, Haier’s efforts to transfer parts of its culture to the newly acquired General Electric (GE) Appliance Division are discussed. Third, to improve the performance of the acquired division, Haier had to invest in people, equipment and new product technology.

This case is based on both primary and secondary research. The authors interviewed the chief executive officer. In addition, one of the authors spent a week in China observing and participating in meetings at the Haier Group. Both before and after the interviews, the authors searched both print and electronic media for additional information.

The case describes how Haier, a large Chinese appliance manufacturer, learned from its own difficult growth in building an employee- and client-driven organization. Haier was able to transfer key aspects of its culture, management practices and technology to help turnaround the well-known American appliance brand GE. The results of the first five years have been financially successful and investment in new product technology (Smart Home) bodes well for the future.

This case represents only one successful turnaround of one acquisition, GE Appliances, by the Haier Group in the USA. Whether the changes introduced would work with other acquisitions in other countries is unknown. Thus, additional follow-up research needs to be done.

This case brings into question the traditional, hierarchical, bureaucratic, spreadsheet-driven model of management that is the predominant model taught and practiced in the USA. Others, such as Gary Hamel and Michele Zanini, have also raised the same question. This case introduces readers to another way and is just one more example of how managers who practice a high engagement style and share financial success with workers can outperform those who do not.

This case documents the introduction of nontraditional management and human resource management practices by a foreign, Chinese company, into what at one time had been a highly regarded division of a traditional major American corporation. GE had become known for strident labor-management relationships. The employees’ acceptance of the alternative approach to management was in doubt prior to the acquisition, but over the past five years, the labor–management relationship appears to have improved as well as the profitability of the division.

Although the acquisition of the GE Appliance Division by the Haier Group has been widely reported in the press, knowledge of how the acquisition was successfully turned around from a money-losing GE Division to a profitable and growing portion of the Haier Group has been largely ignored in both the popular press and in instructional material for the classroom. This case study seeks to ameliorate the latter deficiency.

Summary It has been noticed that during electrolysis of zinc from sulphate solutions in the presence of Germanium, the utilisation of current varies with the change of concentration of Ge in the electrolyte, and from the neutral electrolyte it decreases with the increase of current which passed through the electrolyte. Therefore dependencies of current utilisation on concentration of acid and concentration of Ge in the electrolyte have been investigated. It has been found the current utilisation decreases when the acidity increases, the decrease being also proportional to the increase of concentration of Ge. The activity of Ge is the more intensive with the higher the acidity. The cause of the fact that concentration of Ge in the electrolyte remains constant after a certain duration of electrolysis has been explained, as well as that the absolute value of this concentration depends only on the initial concentration of Ge. It has been stated that deposition of Ge on the cathode ceases (either in the form of metal or hydride) when the electrolyte has reached an acidity value of about 120 g/l H2SO4.

Despite some recent progress, gender inequality remains a persistent problem in science, technology, engineering, mathematics and medicine (STEMM) organisations. This article seeks to better understand resistance to gender equality (GE) in this context with the aim of shedding light on the workplace-based impediments to equality and unlocking remediation opportunities.

The article draws on in-depth interviews with 20 STEMM leaders to examine how they talk about the problem of gender inequality in the organisations they lead. Because resistance is rarely expressed directly, we adopt an in-depth, granular approach to examining what we call STEMM leaders’ “resistance talk” by decoding expressions of GE resistance that may appear, ostensibly, as something else.

We found various ideas, arguments and other discursive practices which function to legitimate or justify the status quo. These are both described by leaders in relation to what they are dealing with in their own organisations and expressed themselves. While similar “legitimating discourses” operate in other gender-segregated workplaces, our findings show how they manifest specifically in STEMM contexts.

Our results provide much-needed granular level evidence of the discursive tactics deployed to legitimate the status quo and obstruct progress toward GE in STEMM. This extends understanding of barriers to GE in STEMM and, importantly, highlights where attention might be directed to both counter resistance and harness potentially changing attitudes to expedite the necessary change required for GE in STEMM.