Search results
1 – 10 of 15Gauri Joshi, Dipasha Sharma, Monica Kunte and Shirin Shikalgar
This study aims to explore the patterns of corporate social responsibility (CSR) practices and investments across different ownership groups and relevance of CSR practices in the…
Abstract
Purpose
This study aims to explore the patterns of corporate social responsibility (CSR) practices and investments across different ownership groups and relevance of CSR practices in the vision and mission (V&M) statements of firms.
Design/methodology/approach
The paper uses the neo-institutional theory approach, which explains similarities and differences in the CSR practices of organisations embedded within (and between) similar sectoral contexts. The study accounts the CSR activities of the top 100 companies listed on the Bombay Stock exchange (BSE) based on their ownership and checks the overlap of the CSR activities conducted by the companies with the ongoing social development schemes launched in India during the same of time. The time period between 2017 and 2020 is chosen to analyse the CSR studies. The study uses content analysis technique to derive conclusions. A textual analysis of top 100 listed firms across all ownership groups aimed at understanding patterns of CSR practices opted by the different groups and coherence of CSR patterns in the V&M statements. CSR related keywords were analysed in the V&M statements to understand what influence reporting of CSR practices in the strategic communication of firms.
Findings
Overall analysis indicated that top 100 firms prefer to invest in the areas of “Education”, “Sustainability” “Skill” where public-owned firms preferred towards “Sanitation” and “Environment/Sustainability” showing concurrence with local development goals. Private and foreign groups preferred to park their CSR funds in “Education” and “Skill” development showing coherence with the global agendas. Public-owned firms tend to report more CSR related specifically “Environment’ and “Sustainability” in the strategic documents. However, private and foreign firms do not pay any significance to CSR related keywords in their V&M statements.
Research limitations/implications
Findings suggest that despite of huge CSR investments, private and foreign-owned firms lack CSR focus and communication in their V&M statements, which may create disintegration in the CSR investment and strategic alignment of near-term and future goals. The paper suggests that private and foreign firms should also communicate their CSR practices through their V&M to stakeholders so that CSR practices may not remain mere 2% mandated expenditure by the Government of India.
Originality/value
The study contributes in confirming the success of the CSR policy mandate in supplementing government’s social development programmes along with indications on the role of family firms in accelerating the process of community development as compared to foreign firms. The study also favours integration of CSR disclosures in the V&M statements to gain long-term benefit out of these investments.
Gauri Yogesh Joshi, Pratima Amol Sheorey and Aradhana Vikas Gandhi
The purpose of this paper is to identify the barriers to consumers’ intention to purchase energy efficient appliances. It uses multiple regression analysis to predict the factors…
Abstract
Purpose
The purpose of this paper is to identify the barriers to consumers’ intention to purchase energy efficient appliances. It uses multiple regression analysis to predict the factors that deter consumers’ purchase intention.
Design/methodology/approach
Five barriers to consumers’ intention to purchase energy efficient appliances were identified through an exhaustive literature survey. Data were gathered from 300 respondents from Pune city from the state of Maharashtra in India through a survey. The items were measured on a five-point Likert scale. Validity and reliability of the scale were established. Multiple regression analysis was conducted to predict consumers’ intention to purchase energy efficient appliances based on factors identified.
Findings
Findings revealed that some degree of uncertainty was associated with energy efficient appliance purchase. In addition to possessing lower degrees of awareness on energy efficient appliances, consumers tend to disbelieve claims made on labels of energy efficient appliances. Consumers also feel inconvenience in identifying these appliances, spending time to know about them and paying the price to purchase them. Hence, the factors – scepticism towards label claims and perceived personal inconvenience – were found to have negative impact on consumers’ purchase intention. Societal norm was found to have a positive impact on consumers’ purchase intention. Interestingly, price sensitivity and perceived product risk (which were expected to have a negative relationship with consumers’ purchase intention) displayed a positive relationship.
Research limitations/implications
The model proposed here is based on the researcher’s identification of the barriers. There might have been unidentified barriers that were not considered. The research does not account for manufacturing or policy-based issues that might also pose as barriers. The study encourages marketers to re-examine marketing and communication policies associated with the sale of energy efficient appliances.
Originality/value
The paper provides insights into the external barriers faced by consumers while purchasing an energy efficient appliance. This research enables managers to understand consumer’s preference for conventional products over energy efficient ones. It attempts to check the presence of barriers to energy efficient appliances, identified from literature in a tier 1 city of India. Tier 1 city is the city with population greater than 1,00,000 as per 2001 census of India.
Details
Keywords
Jitendra Kumar Singh, Gauri Shenkar Seth, Ghousia Begum and Vishwanath S.
In the present investigation, hydromagnetic boundary layer flow of Walters’-B fluid over a vertical porous surface implanted in a porous material under the action of a strong…
Abstract
Purpose
In the present investigation, hydromagnetic boundary layer flow of Walters’-B fluid over a vertical porous surface implanted in a porous material under the action of a strong external applied magnetic field and rotation is presented. In several industrial applications, the external applied magnetic field is strong enough to produce Hall and ion-slip currents. Thus, the influence of Hall and ion-slip currents is also considered in this analysis. The flow through configuration is generated because of time varying motion of the free-stream and buoyancy action.
Design/methodology/approach
Regular perturbation scheme is used to obtain the solution of the system of coupled partial differential equations representing the mathematical model of the problem. Numerical computation has been performed to notice the change in flow behavior and the numerical results for velocity field, temperature field, species concentration, skin friction, rate of heat and mass transfer are presented through graphs and tables.
Findings
An important fact noticed that the exponential time varying motion of the free-stream induces reverse flow in the direction perpendicular to the main flow. Rising values of the strength of the applied magnetic field give increment in the fluid velocity in the neighbourhood of the vertical surface, this may cause because of the exponential motion of the free-stream. The behaviour of the Darcian drag force is similar as magnetic field on fluid flow.
Originality/value
In literature, very less research works are available on Walters’-B fluid where unsteadiness in the system occurs because of time varying motion of the free-stream. In this paper, the authors have made an attempt to study the action of Hall and ion-slip currents, rotation and external applied magnetic field on hydromagnetic boundary layer flow of Walters’-B fluid over a vertical surface implanted in a porous material.
Details
Keywords
Jitendra Kumar Singh, Gauri Shenker Seth and Saikh Ghousia Begum
The purpose of this paper is to present an analytical study on an unsteady magnetohydrodynamic (MHD) boundary layer flow of a rotating viscoelastic fluid over an infinite vertical…
Abstract
Purpose
The purpose of this paper is to present an analytical study on an unsteady magnetohydrodynamic (MHD) boundary layer flow of a rotating viscoelastic fluid over an infinite vertical porous plate embedded in a uniform porous medium with oscillating free-stream taking Hall and ion-slip currents into account. The unsteady MHD flow in the rotating fluid system is generated due to the buoyancy forces arising from temperature and concentration differences in the field of gravity and oscillatory movement of the free-stream.
Design/methodology/approach
The resulting partial differential equations governing the fluid motion are solved analytically using the regular perturbation method by assuming a very small viscoelastic parameter. In order to note the influences of various system parameters and to discuss the important flow features, the numerical results for fluid velocity, temperature and species concentration are computed and depicted graphically vs boundary layer parameter whereas skin friction, Nusselt number and Sherwood number at the plate are computed and presented in tabular form.
Findings
An interesting observation is recorded that there occurs a reversal flow in the secondary flow direction due to the movement of the free stream. It is also noted that a decrease in the suction parameter gives a rise in momentum, thermal and concentration boundary layer thicknesses.
Originality/value
Very little research work is reported in the literature on non-Newtonian fluid dynamics where unsteady flow in the system arises due to time-dependent movement of the plate. The motive of the present analytical study is to analyse the influences of Hall and ion-slip currents on unsteady MHD natural convection flow of a rotating viscoelastic fluid (non-Newtonian fluid) over an infinite vertical porous plate embedded in a uniform porous medium with oscillating free-stream.
Details
Keywords
Md Tarikul Islam, Mia Mahmudur Rahim and Sanjaya Chinthana Kuruppu
This paper examines the link between the failure of public accountability and stakeholder disengagement brought about by a New Public Management (NPM) style “smart solution”…
Abstract
Purpose
This paper examines the link between the failure of public accountability and stakeholder disengagement brought about by a New Public Management (NPM) style “smart solution” introduced to reduce public urination in Dhaka city. It shows how New Public Governance (NPG), Islamic and dialogic approaches can improve decision-making and solutions.
Design/methodology/approach
Drawing on the concepts of public accountability, NPM, NPG and dialogic accountability, this study highlights how narrow conceptions of accountability and poor stakeholder engagement impacted the effectiveness of the “smart solution” based on data collected through observation and unstructured in-depth interviews.
Findings
Evidence suggests that narrow conceptions of accountability driven by monologic NPM perspectives led to poor stakeholder engagement, which impacted the effectiveness of the “smart solution”. The solution that consists of changing anti-urination signage from Bengali to Arabic script has not solved Dhaka's public urination problem. In many instances, the solution has disenchanted certain stakeholders who view it as an offence against Islam and a confusing de-privileging of the Bengali language which has significant national and cultural value in Bangladesh.
Originality/value
The findings of the study contribute to policymaking discussions on how to effectively engage with stakeholders and extend the literature on accountability within the context of conflicting public versus private demands related to a public nuisance. The study outlines important issues related to stakeholder engagement and introduces a framework that conceptualises how to increase the effectiveness of public policy decisions using NPG, Islamic and dialogic accountability approaches, especially on matters that require significant public/external stakeholder support. It also provides a conceptual integration of these various approaches, including nuanced insights into accountability challenges within “non-Western” contexts.
Details
Keywords
Tapas Ranjan Moharana and Subidita Pattanaik
This paper examines the effect of shopping value (utilitarian, hedonic and social) on shopping satisfaction and store revisit intention in the post-pandemic phase. Additionally…
Abstract
Purpose
This paper examines the effect of shopping value (utilitarian, hedonic and social) on shopping satisfaction and store revisit intention in the post-pandemic phase. Additionally, the authors investigate how shoppers’ COVID-responsible behaviour and visit frequency are contingent on their shopping value evaluations.
Design/methodology/approach
Data were collected (n = 527) using the store intercept method during March 2022 (a recovery phase from the third wave of COVID-19 in India). The authors adopted structural equation modelling to test the proposed model.
Findings
Shopping values significantly impacted shopping satisfaction and store revisit intentions. The effects of utilitarian and hedonic value on satisfaction were stronger for frequent shoppers than infrequent shoppers. While utilitarian value contributes to stronger satisfaction of COVID-responsible shoppers, COVID-non-responsible shoppers are better satisfied with social value. The impact of hedonic and social value on satisfaction has reduced significantly from the pre- to post-pandemic phase.
Practical implications
Practising managers should recognise that positive shopping value evaluations are important for generating satisfaction. Notably, the utilitarian value becomes more important in times of environmental exigencies. The study provides insights to devise strategies to attract and retain frequent shoppers who are major contributors to the store’s profit.
Originality/value
This study is one of the few studies which focuses on in-store shopping and consumers’ shopping value evaluations in a COVID-19 recovery phase. This study is one of the first that compares the post-pandemic shopping value judgement to a pre-pandemic phase. The authors provide valuable insights into store revisit intentions of shoppers who behave responsibly in a challenging environment.
Details
Keywords
Muhammad Haroon Shoukat, Islam Elgammal, Mukaram Ali Khan and Kareem M. Selem
Underpinning social identity theory (SIT) and service-dominant logic (SDL), the current paper seeks to explore the effect of self-presentation on online brand advocacy (OBA)…
Abstract
Purpose
Underpinning social identity theory (SIT) and service-dominant logic (SDL), the current paper seeks to explore the effect of self-presentation on online brand advocacy (OBA). Furthermore, this paper investigates the mediating role of hedonic value and the moderating role of customer interaction with e-commerce websites (i.e. Amazon, Walmart and eBay).
Design/methodology/approach
Data were collected from customers of three e-commerce platforms (i.e. Walmart, Amazon and eBay) using a structured questionnaire – multi-group analysis applied on SmartPLS 4.4.
Findings
Self-presentation has a positive role in increasing hedonic value and its impact on OBA. The moderating effect of customer interaction on these relationships is also investigated and found to be significant.
Social implications
Our findings underscore the significance of fostering inclusive online communities and favorable online settings. Existing findings are consistent with overarching objectives of digital empowerment and enhanced online interaction quality. This paper contributes to harmonious and collaborative digital societies by encouraging personalized experiences that foster a sense of belonging among diverse customers.
Originality/value
This paper adds to the existing body of knowledge by comparing customer behavior on three major e-commerce platforms, going beyond the traditional focus on a single platform. Drawing on SIT and SDL, this paper provides a distinct nomological framework for OBA that unifies disparate constructs, filling theoretical gaps in our understanding of online customer behavior.
Details
Keywords
Ajai Pal Sharma, Slađana (Sladjana) Starčević (Starcevic) and Raiswa Saha
Advances in digital technologies and the growing number of touch points have had a significant impact on the shopping behaviour of omnichannel customers. Several research papers…
Abstract
Purpose
Advances in digital technologies and the growing number of touch points have had a significant impact on the shopping behaviour of omnichannel customers. Several research papers have explored different facets of omnichannel, but only a few have thoroughly explored the literature on showrooming and webrooming simultaneously. This paper aims to identify the key groups of antecedents influencing customer buying behaviour in omnichannel, under the influence of digital technologies, with a particular focus on showrooming and webrooming.
Design/methodology/approach
Our study conducted a systematic literature review to identify the factors influencing customers’ buying behaviour in omnichannel, which have been the subject of academic discussion over the last decade. We finalized 149 articles for the thematic analysis and identified three groups of antecedents: channel-related, product-related and consumer-related with their subgroups.
Findings
Under channel-related antecedents, cost and perceived benefits, search convenience, need for interaction and situational circumstances have been identified as major attributes. The expressiveness of the product, product demonstration and search and experienced products have been identified under product-related antecedents, followed by price consciousness, past experiences, perceived risks and shopping motivations as leading attributes under consumer-related antecedents. The study revealed the multifaceted influence of digital technologies on omnichannel buying behaviour. Digital technologies are shaping the antecedents related to channels, products and consumers. Digital technologies simultaneously mediate between antecedents and the selection of a specific path within an omnichannel environment. Showrooming and webrooming should no longer be seen as general concepts. The rise of digital technologies has led to the development of new consumer journey patterns and the blurring of distinctions between showrooming and webrooming. A conceptual framework has been proposed to understand consumers' omnichannel behaviour, having considered the identified antecedents and the role of digital technologies.
Practical implications
This study advances the academic understanding of consumer behaviour in omnichannel under the influence of digital technologies and provides important implications for omnichannel management. With the advancement of digital technologies such as augmented reality and virtual reality, retailers should implement channel integration strategies to bridge the gap between online and offline channels, providing a memorable shopping experience for omnichannel customers.
Originality/value
This study is unique because it identifies and analyses the antecedents of consumer behaviour in omnichannel settings under the influence of digital technologies. It also uncovers new potential combinations of showrooming and webrooming patterns. The proposed framework can help retailers in their future planning of omnichannel strategies.
Details
Keywords
Murat Hakan Altıntaş, Serkan Kılıç, Gokhan Senol and Feride Bahar Isin
The purpose of this paper is to determine which strategic objective factors have significant effects on competitive advantage of private label manufacturers in Turkey.
Abstract
Purpose
The purpose of this paper is to determine which strategic objective factors have significant effects on competitive advantage of private label manufacturers in Turkey.
Design/methodology/approach
A study was conducted of 90 Turkish private label manufacturers. A web‐based questionnaire was the chosen method.
Findings
Three strategic objective factors were found to have an effect on competitive advantage: production efficiency, market embeddedness and product selling control.
Research limitations/implications
A comparative analysis between retailers and manufacturers of private labels was regarded as necessary to learn about their perspectives regarding competition. The large sample size encouraged confident generalization of the findings. Another limitation was only analyzing data from a country that has a low private label market share.
Practical implications
The findings of this paper offer valuable insights to retailers, national brand manufacturers and private label manufacturers, enabling them to learn the triggers for product manufacturing from the perspective of private label manufacturers.
Originality/value
It is hoped that this paper will reveal some valuable perspectives from an emerging private label market.
Details
Keywords
Anatoli Colicev and Arnaud de Bruyn
This paper aims to investigate the effects of buzz about the focal brand on competing brands’ attitudes.
Abstract
Purpose
This paper aims to investigate the effects of buzz about the focal brand on competing brands’ attitudes.
Design/methodology/approach
Brand-related buzz can be defined as “a general sense of [positive or negative] excitement about or interest in [a brand], as reflected in or generated by word of mouth” (Oxford dictionary). The authors investigate the spillover effects of such positive and negative buzz on brand attitudes of 648 brands in 43 categories over five years.
Findings
The authors find that spillover effects are widespread across product categories and affect competing brands through (negative) halo effect and (unfavorable) preference substitution. The authors do not find evidence of positive spillover effects for non-focal brands.
Research limitations/implications
The authors provide generalizable evidence that positive and negative buzz spills over competing brands’ attitudes for hundreds of brands across the largest sectors of the US economy. Interestingly, positive and negative buzz have asymmetric effects on consumer attitudes. These effects vary by consumer attitude metric and are moderated by brand news intensity, strength and similarity.
Practical implications
First, marketing managers should monitor the buzz of competing brands. Second, if managers are concerned with impressions, they should intervene when there is a negative buzz about competitors (halo effect). Third, managers should stimulate positive buzz to negatively affect their competitors’ purchases. Fourth, managing a smaller brand has advantages regarding impressions and recommendations, while news intensity can shield from negative spillover effects for impressions. Finally, brand similarity amplifies the spillover effects across the board.
Originality/value
This paper provides evidence that spillover effects are pervasive and urges marketing managers and academics to incorporate competing buzz in their frameworks and strategies.
Details