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Article
Publication date: 25 August 2021

Sunaina Shrivastava, Gaurav Jain, JaeHwan Kwon and Dhananjay Nayakankuppam

Traditionally, it has been held that strong attitudes are a result of the conscious cognitive process of elaboration where one engages in effortful issue-relevant thinking. The…

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Abstract

Purpose

Traditionally, it has been held that strong attitudes are a result of the conscious cognitive process of elaboration where one engages in effortful issue-relevant thinking. The purpose of this work is to show that attitude strength can follow from processes not just limited to elaboration – as a function of certain embodied states. This work examines bodily manipulations that could alter perceptions about the quality of the information describing a target (e.g. notion of “hard/soft” evidence), and, finds that such an embodiment leads one to have strong attitudes toward the target object. This work proposes an attitude-rehearsal-based mechanism to explain the phenomenon.

Design/methodology/approach

This work has relied on lab experiments as a methodology – undergraduate students and American residents served as participants. There is a pre-registered study included as well.

Findings

This work shows that strong attitudes can result from processes not just limited to elaboration, as a function of certain embodied states. This paper examines bodily manipulations that could alter perceptions about the quality of information describing the target (e.g. notion of “hard vs soft”; “converging vs diverging” information), and, find that such an embodiment leads one to have strong attitudes toward the target. This paper consistently observed that the bodily manipulations influence attitude accessibility, a direct and operational indicator of attitude strength. This paper further validates an attitude-rehearsal-based mechanism to explain the observed phenomenon.

Originality/value

While much work has investigated the impact of embodiment on attitudes, little attention has been paid to whether, and, how embodied states can impact the “strength” of the attitude without impacting the attitude itself – to the knowledge, this paper is the first to document this. Moreover, traditionally, it has been held that strong attitudes are a result of the conscious cognitive process of elaboration where one engages in effortful issue-relevant thinking. This work however shows that attitude strength can follow from processes not just limited to elaboration – as a function of certain embodied states.

Details

Journal of Consumer Marketing, vol. 38 no. 5
Type: Research Article
ISSN: 0736-3761

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Case study
Publication date: 20 January 2017

Sunil Chopra, Sudhir Arni, Jacqueline Tan and Ilya Trakhtenberg

Winner of the 2014 EFMD competition for best case on Indian Management Issues and Opportunities.After a highly successful third round of funding in 2012, Gaurav Jain, founder of…

Abstract

Winner of the 2014 EFMD competition for best case on Indian Management Issues and Opportunities.

After a highly successful third round of funding in 2012, Gaurav Jain, founder of quick service restaurant chain Mast Kalandar, was looking to expand. In addition to opening new stores in other cities, Jain was also hoping to increase the profitability of his existing stores in Bangalore, Hyderabad, Chennai, and Pune. He needed to fully understand the financials of his current operations and identify the key drivers of success at the stores, at both the city and corporate levels. With this understanding, he would be able to evaluate how best to improve the performance of existing outlets and to choose an entry strategy for new cities. Students are asked to develop a financial model for outlets and use it to compare different growth strategies.

After analyzing this case, students will be able to:

  • Assess the strategic and operational tradeoffs being made by the CEO of a company in a growing foodservice sector of an emerging market as he establishes and grows his enterprise

  • Build a financial model for outlet operations that identifies key drivers of performance and allows for a comparison between different growth strategies

  • Strategically prioritize growth opportunities for a company in response to an influx of new capita

Assess the strategic and operational tradeoffs being made by the CEO of a company in a growing foodservice sector of an emerging market as he establishes and grows his enterprise

Build a financial model for outlet operations that identifies key drivers of performance and allows for a comparison between different growth strategies

Strategically prioritize growth opportunities for a company in response to an influx of new capita

Details

Kellogg School of Management Cases, vol. no.
Type: Case Study
ISSN: 2474-6568
Published by: Kellogg School of Management

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Case study
Publication date: 12 June 2015

Gaurav Shobhane, Bhaumik Jain, Gautam Anchalia and Ayush Agrawal

In December 2015, 196 countries will meet in Paris to reach a new global climate change agreement. This case looks at the climate negotiation process from the eyes of India's…

Abstract

In December 2015, 196 countries will meet in Paris to reach a new global climate change agreement. This case looks at the climate negotiation process from the eyes of India's environment minister Mr Prakash Javadekar. In India's context, the energy sector has a big role to play in emission reduction as it is the largest emitter of the GHGs. When compared to US and China, India's per-capita emissions are miniscule but they are expected to rise substantially as the GoI is investing heavily in the infrastructure sector which has a substantial carbon footprint. The case discusses the mandatory emission cuts that India will announce considering the fulfillment of sustainable development goals. The case also points out, the government's promise of providing 24*7 electricity by 2019 which it feels can be an impediment in setting an aggressive emission cut target. The case questions if changes in the portfolio mix can be a part of the solution.

Details

Indian Institute of Management Ahmedabad, vol. no.
Type: Case Study
ISSN: 2633-3260
Published by: Indian Institute of Management Ahmedabad

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Case study
Publication date: 17 October 2022

Vineeta Dwivedi, Malay Krishna and Sunny Vijay Arora

This case is intended to help students of business communication and public relations to trace the effects of communication by public figures and understand essential elements of…

Abstract

Learning outcomes

This case is intended to help students of business communication and public relations to trace the effects of communication by public figures and understand essential elements of designing effective communication. After working through the case and assignment questions, the students will be able to:understand the drivers of vaccine hesitancy;analyze the effects of mass communication on public sentiment, in a fast-changing public health situation; anddesign interventions to influence public awareness and action, using a simple model (5W) for mass communication.

Case overview/synopsis

As the vaccines first arrived after the devastating first wave of the Covid-19 pandemic, Indians hesitated to take the shot. Vaccine hesitancy, a worldwide phenomenon, hampered the uptake of the first Covid vaccines despite the dark clouds of the lethal disease. The case looks at the massive problem of vaccine hesitancy and how an integrated communication strategy could overcome and mitigate the challenge. The case protagonist, the leader of a communications agency, looks at the messaging, medium and platforms needed for strategic communication pitch to combat this vaccine hesitancy.

Complexity academic level

The case was designed for use in a graduate-level course in business communication. This case may be positioned toward the middle or end of the course to illustrate mass communication strategy for pressing and sensitive challenges. The case may also be used in a course on public relations, both at graduate and undergraduate levels.

Supplementary materials

Teaching notes are available for educators only.

Subject code

CSS 8: Marketing.

Details

Emerald Emerging Markets Case Studies, vol. 12 no. 4
Type: Case Study
ISSN:

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Article
Publication date: 1 October 2002

Gaurav Jain, Deepali Singh and Shekhar Verma

Internet services are being deployed over an infrastructure that involves co‐operation between multiple organizations and systems. This has necessitated the need for standard…

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Abstract

Internet services are being deployed over an infrastructure that involves co‐operation between multiple organizations and systems. This has necessitated the need for standard means to share the information between the service providers and their customers. This information essentially pertains to the service level obligations between the service provider and their customers so that the customers can ensure the quality of service (QoS) that they are able to achieve at their end. A service level agreement (SLA) essentially quantifies the level of service as it includes the metrics that define the quality of service. The research undertaken identifies the QoS dimensions, which are required to define the multimedia services. Each application used by the user will involve different values of the QoS dimensions in order to maintain an expected level of service. The QoS requirement for a particular application will also depend upon the provisioning of the network resources depending on the client and server side CPU and memory available for processing. The relationship between the system resources, QoS dimensions and the SLA has been depicted in the form of a general model of SLA and as an example taken for the video conferencing application.

Details

Information Management & Computer Security, vol. 10 no. 4
Type: Research Article
ISSN: 0968-5227

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Article
Publication date: 19 November 2024

Ishaan Sengupta, Kokil Jain, Arpan Kumar Kar and Isha Sharma

Influencer transgressions can disappoint their followers. However, there is a lack of clarity about the effects of a false allegation on an influencer–follower relationship…

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Abstract

Purpose

Influencer transgressions can disappoint their followers. However, there is a lack of clarity about the effects of a false allegation on an influencer–follower relationship. Drawing from cognitive dissonance and moral reasoning theory, the current study aims to examine how this relationship is shaped across three time periods (before the allegation is leveled, after the allegation is leveled, and when the allegation is found to be baseless).

Design/methodology/approach

We study comments posted by followers of two falsely alleged social media influencers (SMI) on their YouTube and Instagram channels. Latent Dirichlet allocation (LDA) followed by netnography is used for thematic analysis. LDA is a social media topic modeling method that processes a statistically representative set of words to explain the tone and tenor of qualitative conversations. A sentiment analysis of the comments is done using SentiStrength.

Findings

When an allegation is leveled initially, the response from followers is overwhelmingly negative toward the influencer owing to moral coupling. However, when the allegations are proven to be false, the followers return to a positive opinion of the influencer, owing to feelings of dissonance and guilt.

Practical implications

The study contributes to the fields of influencer marketing, cognitive dissonance and moral reasoning. It highlights how endorsers can take advantage of the positive sentiment that arises once an accused SMI’s transgression is proven false.

Originality/value

This study introduces the concept of “Sentiment Reversal,” which is exhibited in the social media space. In this phenomenon, sentiments move from negative to positive toward the falsely accused SMI as they are vindicated of the previous charge.

Details

Internet Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1066-2243

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Article
Publication date: 5 October 2021

Palka Mittal, Puneeta Ajmera, Vineet Jain and Gaurav Aggarwal

Tuberculosis (TB) continues to c-exist with humans despite many TB control programs and elimination strategies. This depicts that some barriers are not allowing achieving the…

174

Abstract

Purpose

Tuberculosis (TB) continues to c-exist with humans despite many TB control programs and elimination strategies. This depicts that some barriers are not allowing achieving the desired results. The current study aims to focus on identification and ranking of such barriers to facilitate TB control programs in developing countries.

Design/methodology/approach

In the present study, 13 barriers that can influence success rate of TB elimination strategies have been recognized with an in-depth assessment of related literature and opinions of specialists from medical industry and academic world. The interpretive structural modeling (ISM) and decision-making trial and evaluation laboratory (DEMATEL) techniques have been employed for the ranking of barriers.

Findings

Based on driving power of barriers, the study coined that underinvestment is a major barrier followed by poor implementation of government policies and programs, poverty and poor primary health care infrastructure.

Research limitations/implications

The findings may guide healthcare service providers and researchers in analyzing the barriers and understanding the necessity of further advancements to decrease the count of already existing and incident cases.

Practical implications

Policy- and decision-makers may utilize the information on dependence and driving power of barriers for better planning and effective execution of TB control strategies.

Originality/value

Although a lot of literature is available on different barriers that are affecting success of TB strategies, the current study analyzes all the key barriers collectively for the prioritization of barriers.

Details

International Journal of Health Governance, vol. 26 no. 4
Type: Research Article
ISSN: 2059-4631

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Article
Publication date: 15 September 2022

Gaurav Aggarwal, Vineet Jain, Puneeta Ajmera and Jose Arturo Garza-Reyes

Electricity savings from energy-efficient appliances (EEAs) may have a significant impact on reducing global warming. There are several barriers confronted by EEAs, which have…

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Abstract

Purpose

Electricity savings from energy-efficient appliances (EEAs) may have a significant impact on reducing global warming. There are several barriers confronted by EEAs, which have lowered their acceptance rate. The current study aims to identify and highlight key barriers to strengthening domestic sector adoption of EEAs in developing countries.

Design/methodology/approach

In the current study, 13 barriers were discovered by an in-depth literature review and the judgement of experts as well. Further, integrated “interpretive structural modeling” (ISM) and “decision-making trial and evaluation laboratory” (DEMATEL) approaches are used to evaluate barriers. The ISM technique is implemented to categorize barriers into distinct hierarchy levels and “cross-impact matrix multiplication applied to classification” (MICMAC) analysis to divide barriers among four clusters “independent, linkage, dependent and autonomous.” Moreover, the DEMATEL methodology is applied to classify the barriers among cause and effect clusters.

Findings

The integrated ISM and DEMATEL approach suggests that the topmost influencing barriers to the acceptance of EEAs are the lack of Government policies and initiatives, lack of attractive loan financing and subsidized energy prices.

Practical implications

This study would help researchers, regulators, producers, policymakers and consumers to comprehend the need for additional developments and understand that the adoption of EEAs is a current need. Overall, the results of this study expedite stakeholders with the key barriers that may assist to enhance the acceptance of EEAs within the domestic sector.

Originality/value

An extensive literature survey showed a dearth of studies for the identification, modeling and analysis of barriers collectively. Therefore, the current work used the ISM and DEMATEL approaches to fill the gap and to provide more comprehensive knowledge on barriers related to the acceptance of EEA.

Details

Journal of Modelling in Management, vol. 18 no. 6
Type: Research Article
ISSN: 1746-5664

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Article
Publication date: 17 March 2022

Samant Shant Priya, Vineet Jain, Meenu Shant Priya, Sushil Kumar Dixit and Gaurav Joshi

This study aims to examine which organisational and other factors can facilitate the adoption of artificial intelligence (AI) in Indian management institutes and their…

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Abstract

Purpose

This study aims to examine which organisational and other factors can facilitate the adoption of artificial intelligence (AI) in Indian management institutes and their interrelationship.

Design/methodology/approach

To determine the factors influencing AI adoption, a synthesis-based examination of the literature was used. The interpretative structural modelling (ISM) method is used to determine the most effective factors among the identified ones and the inter-relationship among the factors, while the Decision-Making Trial and Evaluation Laboratory (DEMATEL) method is used to analyse the cause-and-effect relationships among the factors in a quantitative manner. The approaches used in the analysis aid in understanding the relationship among the factors affecting AI adoption in management institutes of India.

Findings

This study concludes that leadership support plays the most significant role in the adoption of AI in Indian management institutes. The results from the DEMATEL analysis also confirmed the findings from the ISM and Matrice d’ Impacts croises- multiplication applique and classment (MICMAC) analyses. Remarkably, no linkage factor (unstable one) was reported in the research. Leadership support, technological context, financial consideration, organizational context and human resource readiness are reported as independent factors.

Practical implications

This study provides a listing of the important factors affecting the adoption of AI in Indian management institutes with their structural relationships. The findings provide a deeper insight about AI adoption. The study's societal implications include the delivery of better outcomes by Indian management institutes.

Originality/value

According to the authors, this study is a one-of-a-kind effort that involves the synthesis of several validated models and frameworks and uncovers the key elements and their connections in the adoption of AI in Indian management institutes.

Details

foresight, vol. 25 no. 1
Type: Research Article
ISSN: 1463-6689

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Case study
Publication date: 23 June 2015

M.R. Dixit and H Anilkumar

The case presents the efforts of Dr. Dhanesh Jain, founder of Ratna Sagar Publications to innovate in children's publishing space. His innovations received mixed response…

Abstract

The case presents the efforts of Dr. Dhanesh Jain, founder of Ratna Sagar Publications to innovate in children's publishing space. His innovations received mixed response. Commercial success was delayed. Adoption of innovations by the educational institutions did not happen as expected, the innovations, however, created opportunities for other business ventures. Dr. Jain is wondering whether the innovation efforts were worth their while.

Details

Indian Institute of Management Ahmedabad, vol. no.
Type: Case Study
ISSN: 2633-3260
Published by: Indian Institute of Management Ahmedabad

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