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Book part
Publication date: 23 July 2019

Meenakshi Tomar and Priya Grover

Catering business is one of the most prominent and sought-after business investment in Dehradun, given the number of people who have a busy lifestyle. This fact gets more…

Abstract

Catering business is one of the most prominent and sought-after business investment in Dehradun, given the number of people who have a busy lifestyle. This fact gets more influential as Shugan Group is a catering company that serves the Dehradun market, a valley in the foothills of Shivalik Mountain Range in the state of Uttarakhand. Dehradun enjoys the benefit of being the Capital of Uttarakhand. The catering companies offer a lot of employment while promising delicious food to the stakeholders. Many individuals rely on this sector through food trucks, small shops or through full-fledged catering service providing companies. The group offers innovative and interesting food options for Doonites through their catering services including a lot of regional food options. Traditionally, the catering services in the town comprises handful options to deliver in the form of just food items. The catering services now involve a lot of service elements also including serving of the dishes, ambience and all inclusive of personnel factors. Many individuals assume that mess food is everyday kind of boring food. This assumption definitely holds true throughout the student community who are the major benefactors of the catering services as Dehradun is an education hub in the country. The new food offerings therefore face a lot of change as some of the ingredients definitely are the everyday incorporated ones. In the past couple of years, the catering services concept had gained acceptance for investment because of rise in demand for variety to be provisioned in the offerings as students hold diverse demographical differences. A lot of significance has been given to the likeness of various food options. Shugan Group wishes to inject a new life into the student catering market, leveraging the culinary skills of their handpicked chefs to develop creative new catering options. The advanced skills of chefs, industry insight of the group and an already existing market opportunity will allow the group to showcase its potential. Shugan Group is a start-up company. Marketing is critical to its success and future profitability. It offers creative gourmet for mess catering for a wide range of events and everyday eating options. The basic market need is high quality and creative food options. Having worked in the industry for the past few years and witnessing the dynamic environment including rise in disposable incomes, rise in consumer awareness, consumer’s keenness to eat new delicacies every day and desire to purchase quality food, the group has invested a lot in understanding what the consumers want. The performance of the group has been moderately incremental. After holding qualitative wisdom on the requirements of the market, Shugan Group is currently in the speculative stage in terms of being a caterer. The group wishes to reasonably understand the option that it should consciously adopt in terms of being modest about thinking only of financial benefit, with reasonable expansion every year only for the sake of being financially viable or build a strong brand and start getting people to increase word of mouth thereby bringing organic growth.

Details

Start-up Marketing Strategies in India
Type: Book
ISBN: 978-1-78756-755-9

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Article
Publication date: 14 June 2011

Gaurav Agarwal, Ludovic Koehl and Anne Perwvelz

The purpose of this paper is to examine the influence of ageing and the use of fabric softener during the life cycle of knitted fabrics.

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Abstract

Purpose

The purpose of this paper is to examine the influence of ageing and the use of fabric softener during the life cycle of knitted fabrics.

Design/methodology/approach

The low‐stress mechanical properties were evaluated by means of the Kawabata evaluation system for fabric (KES‐F) and universal surface tester (UST) revealing that the tensile, shear, bending, compression and surface properties were altered by both ageing during the wash cycles and the use of fabric softener.

Findings

Machine laundering leaves fabrics with an uncomfortable hand due to the removal of finishes and the harsh mechanical action of laundering, and results in the change in mechanical properties of the fabrics.

Originality/value

The paper identifies the critical mechanical parameters which are influenced by ageing and the use of fabric softeners during life cycle of garments.

Details

International Journal of Clothing Science and Technology, vol. 23 no. 2/3
Type: Research Article
ISSN: 0955-6222

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Case study
Publication date: 29 November 2023

Ubada Aqeel and Shikha Gera

This case study would enable students to understand the concept, process and advantages of mergers and acquisitions as a growth strategy with respect to 1mg. Also, the students…

Abstract

Learning outcomes

This case study would enable students to understand the concept, process and advantages of mergers and acquisitions as a growth strategy with respect to 1mg. Also, the students would be able to use the threats, opportunities, weaknesses and strengths matrix to map 1mg’s strengths, weaknesses, opportunities and threats.

Case overview/synopsis

This case study analyses the transformation journey of 1mg to Tata 1mg, one of the most trusted internet pharmacies in India. This case describes a small start-up that was launched in 2013 and had made many acquisitions since then. This case revolves around Tata Digital’s purchase of 1mg. The case starts out by explaining 1mg’s financial situation and why the company was acquired. This case study focuses on how the integration helped Tata Digital and 1mg realize their respective missions. Furthermore, the case study illustrates the benefits and difficulties of this integration.

Complexity academic level

This case study is basically aimed at postgraduate management students; it can be used in strategic management and health-care courses. Students can understand the concept of diversification and acquisition with the help of this case study. Students can also gain an insight into the organic and inorganic diversification as a growth strategy.

Supplementary materials

Teaching notes are available for educators only.

Subject code

CSS 11: Strategy.

Details

Emerald Emerging Markets Case Studies, vol. 13 no. 4
Type: Case Study
ISSN: 2045-0621

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Case study
Publication date: 31 August 2021

Aasha Jayant Sharma and Shashank Bhat

It enables students to understand and design a business model canvas, design standard operating procedure (SOP) for very unorganized business operations and also devise base…

Abstract

Learning outcomes

It enables students to understand and design a business model canvas, design standard operating procedure (SOP) for very unorganized business operations and also devise base pricing for vendor negotiation.

Case overview/synopsis

Mr Gaurav Chaudhary, chief executive officer and Founder of Pashushala.com, established a first-ever Livestock online marketplace in India, leveraging the penetration of internet users in 2019. Pashsuhala.com evolved as an all-inclusive ecosystem that offered an innovative business model by bundling financial aid, logistics, veterinary and insurance solutions to its buyers and sellers. While every other aspect seemed to have had fallen in place, Gaurav was not convinced with the everyday handling of the cattle especially during transportation. Transporting cattle was the most challenging task tempered with issues such as changing weather conditions, stock density, lack of training on handling cattle while loading and unloading, long journey hours, feeding and watering procedures and many more for which Gaurav had to depend on the logistics partners. Gaurav was in a dilemma whether to have his own fleet armed with trained personnel for transporting the cattle or to streamline the existing operating procedures into SOP to be followed by logistics partners. If he continued with logistics partners he also had to work on standard costs i.e. fixed and variable costs incurred during the transportation of livestock. The case deals with business concepts such as supply chain risk management in the livestock sector, SOPs for a very unstructured and unpredictable ecosystem, pricing strategies and business model canvas.

Complexity academic level

Masters in business administration (MBA) and Executive MBA level.

Supplementary materials

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Subject code

CSS 9: Operations and Logistics.

Details

Emerald Emerging Markets Case Studies, vol. 11 no. 3
Type: Case Study
ISSN: 2045-0621

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Article
Publication date: 25 January 2023

Gaurav Kabra, Anbanandam Ramesh, Vipul Jain and Pervaiz Akhtar

The humanitarian supply chain (HSC) area is rich with conceptual frameworks with a focus on the importance of information and digital technology (IDT) applications. These…

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Abstract

Purpose

The humanitarian supply chain (HSC) area is rich with conceptual frameworks with a focus on the importance of information and digital technology (IDT) applications. These frameworks have a limited scope in investigating and prioritizing barriers to IDT adoption in HSCs. The present study thus identifies and prioritizes the barriers to IDT adoption in organizations involved in HSCs.

Design/methodology/approach

By using a literature review allied with expert discussions and a fuzzy analytic hierarchy process (F-AHP), the study identifies and prioritizes a comprehensive set of barriers that organizations involved in HSCs may consider to improve IDT adoption.

Findings

The study investigates five main barriers (strategic, organizational, technological, financial and human) interlocked with 25 sub-barriers impacting the level of IDT adoption in organizations involved in HSCs. The findings indicate that strategic barriers (SBs) are of greatest importance, followed by organizational, technological, financial and human barriers. The findings indicate the difference in ranking barriers influencing the adoption of IDTs in HSCs compared to the commercial supply chain.

Research limitations/implications

Although a three-step method adopted for this study is rigorous in terms of the way this research is conducted, it is essential to report that prioritization is based on the subjective opinions of the experts.

Practical implications

The findings aim to assist policymakers and practitioners in developing effective strategies to improve IDT adoption in organizations engaged in HSCs. Moreover, the prioritization of barriers provides a systematic way to overcome any barriers to improve HSC performance.

Originality/value

This study is first of its kind that investigates and prioritizes the barriers to IDT adoption in HSCs.

Details

Journal of Enterprise Information Management, vol. 36 no. 2
Type: Research Article
ISSN: 1741-0398

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Article
Publication date: 11 October 2021

Siddharth Gaurav Majhi, Arindam Mukherjee and Ambuj Anand

Novel and emerging technologies such as cognitive analytics attract a lot of hype among academic researchers and practitioners. However, returns on investments in these…

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Abstract

Purpose

Novel and emerging technologies such as cognitive analytics attract a lot of hype among academic researchers and practitioners. However, returns on investments in these technologies are often poor. So, identifying mechanisms through which cognitive analytics can add value to firms is a critical research gap. The purpose of this paper is to theorize how cognitive analytics technologies can enable the dynamic capabilities of sensing, seizing and reconfiguring for an organization.

Design/methodology/approach

This conceptual paper draws on the extant academic literature on cognitive analytics and related technologies, the business value of analytics and artificial intelligence and the dynamic capabilities perspective, to establish the role of cognitive analytics technologies in enabling the sensing, seizing and reconfiguring capabilities of an organization.

Findings

Through arguments grounded in existing conceptual and empirical academic literature, this paper develops propositions and a theoretical framework linking cognitive analytics technologies with organizations’ dynamic capabilities (sensing, seizing and reconfiguring).

Research limitations/implications

This paper has critical implications for both academic research and managerial practice. First, the authors develop a framework using the dynamic capabilities theoretical perspective to establish a novel pathway for the business value of cognitive analytics technology. Second, cognitive analytics is proposed as a novel antecedent of the dynamic organizational capabilities of sensing, seizing and reconfiguring.

Originality/value

To the best of the authors’ knowledge, this is the first paper to theorize how cognitive analytics technologies can enable dynamic organizational capabilities, and thus add business value to an organization.

Details

VINE Journal of Information and Knowledge Management Systems, vol. 53 no. 6
Type: Research Article
ISSN: 2059-5891

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Case study
Publication date: 15 November 2019

Jayalaxmi Samal

The learning outcomes are as follows: understand the operating model of a not-for-profit organization; gain knowledge about the significance of an organizational structure to…

Abstract

Learning outcomes

The learning outcomes are as follows: understand the operating model of a not-for-profit organization; gain knowledge about the significance of an organizational structure to successfully run a not-for-profit organization; learn the socio-cultural implication of yog through BYS; and learn the applicability of growth and business expansion strategy in the case of a not-for-profit organization.

Case overview/synopsis

This case covers the innovative operating model of Bharatiya Yog Sansthan (BYS) – a not-for-profit organization which offers free service towards the society through yog. BYS was a not-for-profit organization that survived for long without accepting donation in any form. They had more than 3,500 Yog Centers in 21 States and 2 union territories in India and more than 60 Yog Centers in foreign countries. They were the only not-for-profit organization which had operated such a huge number of Yog Centers across the world. Des Raj became the face of BYS after the demise of the founder Mr. Prakash Lal. While adhering to the core principle of the founder, the list of challenges in front of Mr. Des Raj and other yog enthusiasts’ associated with BYS was long. There arise no questions regarding the level of commitment and dedication of Des Raj and his team. They had left no stone unturned to bring BYS into the lime light and perhaps this is the reason because of which BYS had stood for more than fifty years. On one part they were strictly against commercialization and on the other part, they wanted to reach every household. Was it truly challenging for them to reach people without spending money on promotion? Was it really difficult for a not-for-profit which survived without donation to establish it as a brand?

Complexity academic level

This case can be taught effectively to MBA/ BBA students as a part of Strategic Management and Entrepreneurship subject.

Supplementary materials

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Subject code

CSS 11: Strategy.

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Article
Publication date: 24 April 2007

Brajesh Kumar Kaushik, Saurabh Goel and Gaurav Rauthan

To review and explore optical fiber and carbon nanotube (CNT) as prospective alternatives to copper in VLSI interconnections.

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Abstract

Purpose

To review and explore optical fiber and carbon nanotube (CNT) as prospective alternatives to copper in VLSI interconnections.

Design/methodology/approach

As the technology moves to deep submicron level, the interconnect width also scales down. Increasing resistivity of copper with scaling and rising demands on current density drives the need for identifying new wiring solutions. This paper explores various alternatives to copper. Metallic CNTs, optical interconnects are promising candidates that can potentially address the challenges faced by copper.

Findings

Although, the theoretical aspects proves CNTs and optical interconnect to be better alternative against copper on the ground of performance parameters such as power dissipation, switching delay, crosstalk. But copper would last for coming decades on integration basis.

Originality/value

This paper reviews the state‐of‐the‐art in CNT interconnect and optical interconnect research; and discusses both the advantages and challenges of these emerging technologies.

Details

Microelectronics International, vol. 24 no. 2
Type: Research Article
ISSN: 1356-5362

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Book part
Publication date: 7 June 2010

Chandra Bhakuni

A varied amalgamation of diverse people and ecosystems, India, since its traditions inherits a collective based governance concept, otherwise colloquially known as Panchayat. A…

Abstract

A varied amalgamation of diverse people and ecosystems, India, since its traditions inherits a collective based governance concept, otherwise colloquially known as Panchayat. A Panchayat is fundamentally a group of few wise men in a village, who would periodically meet to take decisions on any issue of local concern or conflict. Although, similar collective decision-making mechanisms would exist in other forms in other parts of the globe too, but what make Panchayats unique in the country, or one can say the whole sub-continent here, is the avenue for a direct participation by the people. The individuals in a village would quintessentially elect five wise men within their community, thus in a way leading to their own responsibility towards the decisions affecting them. On similar lines of collectiveness transgresses the term Pani Panchayat. Pani is the commonly used Indian vernacular for “water.” With more than two-thirds of the country's population directly dependent on water for livelihoods through agriculture, and therefore in the economy, due emphasis has been given to water for agriculture in implementation of its policies. However, water's role in drinking and sanitation, industrial needs, and environment has been submitted to improvidence.

Details

Water Communities
Type: Book
ISBN: 978-1-84950-699-1

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Article
Publication date: 17 May 2024

Pranav Sanjay Sutar, Gaurav Kolte, S. Yamini and K. Mathiyazhagan

Food supply chain resilience is a critical aspect in ensuring the continuous and reliable flow of food, particularly in the face of disruptions. This study aims to address…

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Abstract

Purpose

Food supply chain resilience is a critical aspect in ensuring the continuous and reliable flow of food, particularly in the face of disruptions. This study aims to address specific gaps in the existing literature by conducting a bibliometric analysis. The primary objective is to identify key areas of concern and lacunae related to disruptions and resilience within the food supply chain. The study also strives to contribute to the field by developing a comprehensive framework that evaluates the factors influencing resilience. Furthermore, the research intends to propose effective strategies for mitigating and recovering from disruptions, emphasizing the urgency of these measures in light of identified gaps in the current body of literature.

Design/methodology/approach

To achieve these objectives, the authors extracted the most relevant papers from Scopus and Web of Science (WoS) databases. The analysis parameters included a comprehensive review of current food supply chain practices and an exploration of trending research topics, such as sustainability, adaptability, circular economy and agility. Notably, the study recognized the pervasive impact of COVID-19 on food supply chain disruptions, with a high occurrence in the literature. Using advanced analytics tools like VOSviewer and Biblioshiny, the research delved into the role of modern technologies, including Industry 4.0, the Internet of Things (IoT), artificial intelligence (AI), machine learning (ML) and blockchain in addressing disruptions and enhancing resilience.

Findings

The research reveals a significant impact of the COVID-19 pandemic on food supply chain disruptions, underscoring the critical need for strategies to bolster resilience. Notably, the study identifies the pivotal role of modern technologies (Industry 4.0, IoT, AI, ML and blockchain) in mitigating disruptions and enhancing resilience in the food supply chain. The bibliometric analysis conducted through VOSviewer and Biblioshiny provides valuable insights into research trends and focal areas within the literature.

Practical implications

The observed importance of Industry 4.0, IoT, AI, ML and blockchain implies a practical need for integrating these technologies into food supply chain operations. Moreover, the paper discusses strategies for reducing the impact caused by disruptions, providing practical guidance for resilience planning in food supply chains. Researchers can leverage the findings to direct future efforts toward areas with identified gaps and opportunities, fostering advancements in the field and offering practical insights for real-world applications.

Originality/value

By amalgamating insights from bibliometric analysis and the developed framework, this study contributes to a holistic understanding of the challenges and opportunities in fortifying the resilience of the food supply chain. The identified factors and strategies offer valuable insights for researchers and practitioners seeking to address disruptions in food supply chains. The study’s unique contribution lies in bridging theoretical perspectives with practical applications, enhancing the relevance of business-to-business/industrial supply chain theories.

Details

Journal of Business & Industrial Marketing, vol. 39 no. 9
Type: Research Article
ISSN: 0885-8624

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