Eli Lilly's director of alliance management tells how the company has learned to make a success of its partnership strategy.
Abstract
Purpose
Eli Lilly's director of alliance management tells how the company has learned to make a success of its partnership strategy.
Design/methodology/approach
The author describes best practices and key principles.
Findings
The Lilly process has proven successful – of the last six products the firm has launched, four are promoted with a partner.
Practical implications
Lilly has developed a “three‐dimensional fit” analysis that helps the firm identify elements of strategic fit, cultural fit and operational fit between Lilly and a partner company.
Originality/value
Lilly describes how the elements of their alliance program increase the likelihood of success for individual partnerships and how a continuous learning process contributes to the success of future alliances.
Details
Keywords
The paper aims to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Abstract
Purpose
The paper aims to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
Eli Lilly and Company is a global pharmaceutical company and one of the world's largest corporations. Following a major strategic review during the 1990s, Eli senior executives chose to focus on developing strong organic growth rather than expanding through mergers and acquisitions.
Practical implications
The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.