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Contends that broadcast communications ‐ including video magazines, direct satellite transmission, CD‐ROM distribution to desktop PCs ‐ is the fastest growing medium for corporate communication, both external and internal. Illustrates the potential of broadcast business television (BTV) to effect organizational change and deliver competitive advantage. Argues that further developments are needed to move corporate communications beyond one‐way transmission of information to achieve a genuinely interactive medium for the effective facilitation of behavioural change.

Established in 2007, Vision Housing is a small London‐based specialist housing provider working primarily with ex‐offenders. This study seeks to evaluate the impact of Vision Housing's provision of housing and support on re‐offending rates.

The evaluation design compared expected re‐offending rates after one year calculated using offender group reconviction scale (OGRS3) with actual reoffending rates after one year based on data from the police national computer (PNC). “Re‐offending” was defined in line with the current Ministry of Justice definition based on “proven re‐offending”.

The predicted rate of proven re‐offending for 400 clients referred to Vision over 12 months was 40.7 per cent. Their actual proven re‐offending rate over 12 months was 37.0 per cent. This is 3.7 percentage points less than the predicted proven re‐offending rate, equivalent to a 9.1 per cent reduction in proven re‐offending. This result was statistically significant. Analysis also suggested that Vision Housing is more successful with women; offenders under the age of 35; offenders referred by the Prison and Probation Service; offenders with a higher predicted risk of proven re‐offending; and offenders who had committed more serious offences.

The evaluation conducted to date does not include a comparison group and therefore has relatively low levels of internal validity.

The authors are not aware of any UK studies of the impact of housing on re‐offending that have successfully used a more methodologically robust evaluation design. Until such studies are carried out, the results of the current study should be of great interest to policy‐makers and those delivering rehabilitative services to ex‐offenders in partnership with third sector organisations.

This study has produced evidence of the impact of housing on recidivism and quantified that impact.

The purpose of this paper is to consider whether the affective components of brand association influence the key stakeholders of business‐to‐business (B2B) brands. The aim is to demonstrate the importance of branding to organisations involved only in B2B markets by testing three hypotheses: that the customer's affective brand associations predict satisfaction with the company; that customer and employee affective brand associations correlate, and; that the better the training employees believe they receive, the stronger their affective brand associations and the higher their satisfaction with the organisation.

The paper uses a survey of the customers (280) and employees (367) of two construction companies involved only in B2B markets using a multidimensional measure of corporate brand personality. Structural equation modelling and regression are used to test the hypotheses.

Customer satisfaction is predicted by corporate brand personality. The customer view correlates significantly with the employee view. The quality of training in turn helps predict the employee view and their satisfaction.

Building affective associations with a pure B2B brand is an effective way to increase customer satisfaction. This in turn appears to depend on the employee view which depends, inter alia, on their view of the quality of training they receive. Further work is required to identify other factors that may influence the employee view of a B2B brand and how the employee view influences the customer view.

Few studies in B2B marketing are of companies involved only in B2B markets, despite the large number of firms and the volume of business that is conducted in this sector. The study demonstrates both the influence of a strong brand image in B2B marketing but also how customers might acquire such an image.