Mansi Tiwari, Garima Mathur and Sumit Narula
The Covid-19 virus badly affected working patterns in almost every sector. The purpose of this paper is to analytically substantiate how work and life integration impacts the…
Abstract
Purpose
The Covid-19 virus badly affected working patterns in almost every sector. The purpose of this paper is to analytically substantiate how work and life integration impacts the exhaustion and work–life balance among employees of academic institutions and IT companies.
Design/methodology/approach
Current study is empirical in nature based on the survey of 500 respondents taken from academic (250) and IT companies (250) from Ahmedabad and Gandhinagar, Gujarat. Structural equation modelling (SEM) was used to test the hypothesis with the application of the software Smart-PLS. Two surveys were conducted to collect the data separately for academic institutions and IT organizations.
Findings
Findings revealed the facts that during Covid-19, the employee’s work and life integration affected the work–life balance and exhaustion in academic institutions highly. The relationship was positively significant. But, for IT employees, it was identified as non-significant.
Practical implications
The current study highlighted the issues which employees faced during Covid-19 severe spread while managing work and family; how it varied due to the nature of work performed by the employees, for example, academics being more exposed to transformation from offline to complete online mode posed more challenges to teaching staff. This study also disclosed the scenario created and how it was handled in the deadly phase.
Social implications
This study presents the social contribution in understanding the importance of work and life balance and problems related to it, especially when everyone everywhere is scared of going out. The study provides insight into how it became difficult for employees to maintain their payroll successfully.
Originality/value
The current study contributes to the existing body of knowledge by testing statistically that the integration between work and life is important for work–life balance and prohibiting emotional exhaustion. The current paper extends the theoretical contribution by offering suggestions to companies on why to synchronize positive balance between work and life while keeping boundaries relatively strict between family and work to gain employee well-being and competitive advantages.
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Garima Mathur, Silky Vigg, Simranjeet Sandhar and Umesh Holani
Presence of stress at work is almost inevitable in all the organizations. This study looks at the effect of stress on the performance of the employees working in different…
Abstract
Presence of stress at work is almost inevitable in all the organizations. This study looks at the effect of stress on the performance of the employees working in different manufacturing organizations. In this competitive world companies are facing challenges at every step. Now it has become difficult even to survive in the new economic era. With increased competition work load on the employees has also increased. Most of the times employees and even the management are not clear about their roles in the organization. These factors eventually eresults in increased stress level. Yet previous researchers indicate that in spite of increase in stress level, employees exerts better performance. These studies also indicate that stress is necessary up to certain extent to increase performance. This study has tried to find out the underlying factors responsible for stress as well as does stress effects the performance of the employees on the job. The result came out with factors such as organizational cultur, role and responsibility that are responsible for stress and the regression test has been applied to check the affect of stress on job performance revealed that stress has an affect on job performance and that also a positive affect that is job performance increases with the increase in stress.
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Aastha Verma Vohra and Garima Gupta
The purpose of this paper is to identify the dimensions of predisposition towards foreign brands (PTFB) for Indian consumers and examine their impact on materialism/materialist…
Abstract
Purpose
The purpose of this paper is to identify the dimensions of predisposition towards foreign brands (PTFB) for Indian consumers and examine their impact on materialism/materialist value (MAT). The study further conducts an in-depth analysis of these constructs for possible variations across consumer demographics.
Design/methodology/approach
Using a structured questionnaire, primary data were collected from 487 respondents in the city of Delhi and National Capital Region (NCR). While a modified scale was developed to operationalize PTFB, the measurement instrument for MAT was adapted on the basis of an extensive literature review. Statistical techniques such as Exploratory factor analysis, Confirmatory factor analysis, t-test, analysis of variance (ANOVA) and regression analysis were used to test various hypotheses of the study.
Findings
The study identified five dimensions of PTFB, namely, “Reputation”, “Preference”, “Country of Origin”, “Accessibility” and “Quality”, through confirmatory factor analysis in structural equation modelling. Except for “Preference” and “Accessibility”, all remaining dimensions were found to be exerting a significant impact on MAT. The results further indicate that consumers’ PTFB as well as their MAT differs across demographics such as age, income, gender, occupation and qualification.
Practical implications
The paper brings to the fore useful insights for marketers of foreign brands. The findings can be effectively used for developing a more focused marketing strategy for Indian consumers by helping in identifying demographic segments that are more responsive and susceptible to the entry of foreign brands in Indian markets.
Originality/value
The paper attempts to develop a more robust instrument for measurement of consumers’ PTFB and provides dimensions constituting the construct for consumers of emerging markets such as India. The current research also indicates that there exists a significant variation in PTFB and MAT for different demographic segments of consumers.
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Garima Malik and Dharmendra Singh
Technology has revolutionized banking, and “green banking” has been the most recent phenomenon to have caught the financial world's attention. In this paper, the authors look at…
Abstract
Purpose
Technology has revolutionized banking, and “green banking” has been the most recent phenomenon to have caught the financial world's attention. In this paper, the authors look at how personality traits of individuals influence their adoption and continued use of green banking channels. The authors also propose a comprehensive model integrating the “big five” personality traits (conscientiousness, agreeableness, extraversion, openness and neuroticism) into the Technology Acceptance Model (TAM), along with expectation confirmation theory. The integrated proposed model is used in this longitudinal study to predict the continued use of green banking channels once adopted.
Design/methodology/approach
The authors collected data during two time periods about 24 weeks apart from 826 green banking channel users from different regions in India. The data were analyzed using Structural Equation Modeling.
Findings
The authors found that traits of agreeableness, conscientiousness and extraversion favor an individual adopting green banking channels, while conscientiousness and openness were only associated with its perceived usefulness (PU).
Research limitations/implications
The results offer valuable insights for understanding the adoption and use behavior of people regarding green banking channels. This study would help develop effective segmentation strategies for promoting green banking channels.
Originality/value
By incorporating the big five, along with TAM and Expectation Confirmation Model (ECM), coupled with “trust” as an additional construct, we believe that our study enlarges the boundaries of Information Technology (IT) theories, especially in the context of green banking channels. This study also contributes to advancing the personality theory by exploring how personality traits significantly relate to adopting and using green banking channels.
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Jitender Kumar, Sudhir Rana, Garima Rani and Vinki Rani
Phygital emerges as a promising phenomenon, as it uses innovative technologies to connect digital spaces and physical places that provide customers with an interactive and unique…
Abstract
Purpose
Phygital emerges as a promising phenomenon, as it uses innovative technologies to connect digital spaces and physical places that provide customers with an interactive and unique experience. Drawing the stimuli–organism–response (S-O-R) framework, the study aims to examine the phygital customer experience by using key drivers and their effect on customer engagement (CE), trust (TRU) and patronage intentions (PI).
Design/methodology/approach
Data were obtained by using convenience sampling from 389 respondents from northern parts of India between December 2022 and February 2023. After checking reliability and validity, “variance-based structural equation modeling” has been applied to obtain results.
Findings
The outcomes reported that stimuli constructs such as customer brand experience (CBE), service quality (SQ) and emotions during the service (EDS) significantly influence organism (CE). However, pain points (PP) have a statistically insignificant impact on CE. Further, the outcomes also reveal a positive relation between organism and response variables (i.e. CE, TRU and PI).
Practical implications
This study’s results offer strategic insights to enhance CE and PI, ultimately contributing to the advancement of the retail banking industry. The financial service provider must prudently interrelate digital and physical platforms to make the customer journey fruitful.
Originality/value
To the best of the authors’ knowledge, this study is the first to look at the effect of key drivers on the PI of active retail banking customers in national capital region, India by using the S-O-R framework.