Neena Sinha, Nikita Kataria and Garima Kapoor
The study examines the impact of various aspects of channel integration quality, personalisation and perceived warmth on behavioural outcomes through customer engagement in…
Abstract
Purpose
The study examines the impact of various aspects of channel integration quality, personalisation and perceived warmth on behavioural outcomes through customer engagement in omnichannel retailing.
Design/methodology/approach
This study is based on the responses of 458 participants, gathered using purposive and snowball sampling methods. PLS-SEM and FIMIX-PLS have been used to examine the heterogeneity in respondents’ views.
Findings
The findings emphasise the favourable influence of various facets of omnichannel strategy on customer engagement, which enhances brand affection, leading to stickiness and willingness to pay price premium. Furthermore, identifying three separate customer categories provides detailed insights into how omnichannel aspects appeal to consumer preferences.
Practical implications
The findings underscore the need to use customised approaches to cultivate lasting relationships with consumers, emphasising the potential of omnichannel retailing in harmonising business success and consumer sentiments. Retailers can identify areas of dissatisfaction within specific segments and eventually focus on improving these areas to provide a seamless experience and increase engagement.
Originality/value
This paper offers a distinctive contribution to the domain of omnichannel retailing by employing structural equation modelling (SEM) along with FIMIX-PLS to explore respondent heterogeneity. In addition to the transactional aspects, this study investigates the crucial elements, including warmth and personalisation strategies and how these influence the holistic customer journey, including their emotional connection with the brand in the omnichannel retailing environment, thereby advancing knowledge in the field and providing relevant implications for industry practice.
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The purpose of this paper is to provide a return on investment (ROI) based review of human resources (HR) analytics. The objectives of this paper are twofold: first, to offer an…
Abstract
Purpose
The purpose of this paper is to provide a return on investment (ROI) based review of human resources (HR) analytics. The objectives of this paper are twofold: first, to offer an integrative analysis of the literature on the topic of HR analytics in order to provide scholars and practitioners a comprehensive yet practical ROI-based view on the topic; second, to provide practical implementation tools in order to assist decision makers concerning questions of whether and in which format to implement HR analytics by highlighting specific directions as to where the expected ROI may be found.
Design/methodology/approach
This paper is a review paper in which a four-step review and analysis methodology is implemented.
Findings
Study results indicate that empirical and conceptual studies in HR analytics generate higher ROI compared to technical- and case-based studies. Additionally, study results indicate that workforce planning and recruitment and selection are two HR tasks, which yield the highest ROI.
Practical implications
The results of this study provide practical information for HR professionals aiming to adopt HR analytics. The ROI-based approach to HR analytics presented in this study provides a robust tool to compare and contrast different dilemma and associated value that can be derived from conducting the various types of HR analytics projects.
Originality/value
A framework is presented that aggregates the findings and clarifies how various HR analytics tools influence ROI and how these relationships can be explained.
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Aastha Verma Vohra and Garima Gupta
The purpose of this paper is to identify the dimensions of predisposition towards foreign brands (PTFB) for Indian consumers and examine their impact on materialism/materialist…
Abstract
Purpose
The purpose of this paper is to identify the dimensions of predisposition towards foreign brands (PTFB) for Indian consumers and examine their impact on materialism/materialist value (MAT). The study further conducts an in-depth analysis of these constructs for possible variations across consumer demographics.
Design/methodology/approach
Using a structured questionnaire, primary data were collected from 487 respondents in the city of Delhi and National Capital Region (NCR). While a modified scale was developed to operationalize PTFB, the measurement instrument for MAT was adapted on the basis of an extensive literature review. Statistical techniques such as Exploratory factor analysis, Confirmatory factor analysis, t-test, analysis of variance (ANOVA) and regression analysis were used to test various hypotheses of the study.
Findings
The study identified five dimensions of PTFB, namely, “Reputation”, “Preference”, “Country of Origin”, “Accessibility” and “Quality”, through confirmatory factor analysis in structural equation modelling. Except for “Preference” and “Accessibility”, all remaining dimensions were found to be exerting a significant impact on MAT. The results further indicate that consumers’ PTFB as well as their MAT differs across demographics such as age, income, gender, occupation and qualification.
Practical implications
The paper brings to the fore useful insights for marketers of foreign brands. The findings can be effectively used for developing a more focused marketing strategy for Indian consumers by helping in identifying demographic segments that are more responsive and susceptible to the entry of foreign brands in Indian markets.
Originality/value
The paper attempts to develop a more robust instrument for measurement of consumers’ PTFB and provides dimensions constituting the construct for consumers of emerging markets such as India. The current research also indicates that there exists a significant variation in PTFB and MAT for different demographic segments of consumers.
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Asis Kumar Sahu, Byomakesh Debata and Garima Khanna
This paper aims to examine the relationship between environmental, social and governance (ESG) performance and text-based corporate innovation based on a sample of India’s…
Abstract
Purpose
This paper aims to examine the relationship between environmental, social and governance (ESG) performance and text-based corporate innovation based on a sample of India’s ESG-disclosed companies from financial year 2011–2012 to 2021–2022. Further, it endeavors to investigate the moderating role of heightened climate policy uncertainty (CPU) in this relationship.
Design/methodology/approach
To verify these hypotheses, the authors first construct a corporate innovation index for India using a sophisticated natural language processing model on each firm-year’s management discussion and analysis reports. Next, the authors use a panel fixed effects model to examine how ESG performance impacts corporate innovation and its moderating and mediating components.
Findings
Empirical evidence suggests higher ESG performance bolsters text-based corporate innovation. After addressing endogeneity issues with the system GMM estimator and two-stage least square IV, incorporating additional control variables and using alternative innovation measurement, the baseline results remain unchanged. Next, the authors find this link is mediated by reducing information asymmetry, financial constraints and managerial myopia. The authors also observe that increased CPU favorably moderates the ESG-innovation nexus. Additionally, the heterogeneity research shows that ESG only positively impacts innovation in specific industries and firms in their growth and mature life cycle phases.
Practical implications
The results demonstrate that sustainable and ethical business practices can foster corporate innovation. Thus, this study may provide valuable insight for investors, managers and policymakers.
Originality/value
To the best of the authors’ knowledge, this is the first study to examine the relationship between ESG performance and text-based corporate innovation using a machine learning model.
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Kajal Sitlani, Abhineet Saxena, Deepti Sharma and Garima Pancholi
Organizations’ culture and environment create a remarkable influence on the minds of the employees. Employees spend a lot of time at the workplace; hence, it is essential to take…
Abstract
Organizations’ culture and environment create a remarkable influence on the minds of the employees. Employees spend a lot of time at the workplace; hence, it is essential to take care of their happiness. Stressful workplace environment reduces the job satisfaction of employees which eventually leads to mental health issues. The study focuses on mapping the publication trends on happiness of employees at their workplace over the years. The mapping was done with the help of Scopus and VOSviewer. The study takes into consideration the research publication on workplace happiness since 2013 from Scopus database using ‘Employee Happiness at Workplace’ which showed around 104 publications related to happiness till Sept 2022. The database was refined and further analyzed by VOSviewer version 1.6.16. Though much research has been done on employee happiness and lot many scales are developed on the happiness index, but bibliometric analysis is yet to be carried out on workplace happiness, it's development, forms and factors. This analysis will bridge the gap of researchers and provide them directions to carry on the research for future.
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Kumar Shalender, Babita Singla and Sandhir Sharma
Purpose: The purpose of the chapter is to highlight the game-changing potential of emerging technologies and how these will change the very face of companies cutting across…
Abstract
Purpose: The purpose of the chapter is to highlight the game-changing potential of emerging technologies and how these will change the very face of companies cutting across industries. Our work also aims to highlight the converging point of these technologies and describes how these new-age inventions can be more effective if stakeholders adopt a collaborative approach rather than competing against each other.
Design/Methodology/Approach: Using real-world case studies, the chapter identifies the most significant emerging technologies heralding a new era of efficiency across business categories. This identification has been made based on both secondary data and expert interviews. The opinions of the domain and industry experts have also been included to select six emerging technologies for the analysis.
Findings: Based on secondary and primary data, the chapter has identified the five emerging technologies that are expected to change how businesses are run completely today. The technologies are: (1) Metaverse Platforms, (2) Blockchain Technology, (3) Non-fungible Tokens (NFTs), (4) Decentralised Finance, and (5) Cryptocurrency.
Research Limitations/Implications: By identifying emerging technologies and their application domains, the chapter contributes significantly to both the world of academia and practice. The research has important implications for scholars and practitioners as these stakeholders must prepare themselves to realise the maximum potential of these new-age inventions. Policymakers also need to contribute constructively so that the adoption and implementation of these technologies can be done smoothly and seamlessly.
Originality/Value: The research is unique in the sense that it identifies the most-significant emerging technologies and offers a constructive roadmap for stakeholders to integrate these new inventions into their functional procedures and operational mechanisms effectively and efficiently.
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Mita Mehta, Garima Pancholi and Dr Abhineet Saxena
Digital disruption has posed challenges to managers. Metaverse is one of the fastest-growing digital transformations (DTs) impacting business across the globe. There needs to be…
Abstract
Purpose
Digital disruption has posed challenges to managers. Metaverse is one of the fastest-growing digital transformations (DTs) impacting business across the globe. There needs to be more literature on the academic prospect relating to metaverse. This article aims to analyze and evaluate the publications to highlight themes, opportunities and contemporary challenges of metaverse in business management to get insights about the challenges posed to managers through such transformation.
Design/methodology/approach
Over 74 articles from 2006 to 2022 were collected using the Scopus database. These were further analyzed to understand how previous research captures metaverse in the domain of business management and the amount to which has been studied in terms of publication productivity, country productivity, affiliation productivity and author productivity, Top-cited documents, keywords analysis, network visualization of keywords and bibliometric coupling. The authors also gathered literature related to metaverse in the field of business management and its uses for managers.
Findings
The authors' findings reveal that metaverse in business management has gained momentum in publications since 2022. Approximately 68% of total publications and 56% of total citations were from 2022. USA is the flagbearer of metaverse around the globe and the University of Georgia is leading in affiliation productivity. Network analysis through Vosviewer shows that keywords metaverse and virtual reality (VR) have the highest co-occurrences and link strength.
Originality/value
This article is relevant to those interested in how the world of virtual workspace is making a paradigm shift in management development. This study aims to review previous literary works through bibliometrics and visualization approaches comprehensively. Metaverse is changing the schema of the business world in terms of various strategies that this article addressed. Such studies have not been previously carried out.
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Akanksha Jumde and Nishant Kumar
This paper aims to focus on compliance of workplace sexual harassment-related provisions under Indian companies and securities law, based on an empirical analysis of companies’…
Abstract
Purpose
This paper aims to focus on compliance of workplace sexual harassment-related provisions under Indian companies and securities law, based on an empirical analysis of companies’ sexual harassment-related disclosures contained within their directors’ annual reports (ARs). Specifically, sections devoted to sexual harassment-related disclosures, inbuilt within directors’ ARs for the financial year 2019–2020 for a selected sample of companies listed under the National Stock Exchange, have been analysed.
Design/methodology/approach
To examine the nature of companies’ disclosures to demonstrate their compliance with statutory requirements under the POSH law, aligned with the Companies (Accounts) Rules, 2014 and Securities and Exchange Board of India’s regulations, an empirical-based, descriptive content analysis of ARs of 200 listed companies were used.
Findings
This study primarily finds that the majority of companies from the sample have disclosed to have prepared a corporate-level policy, as required under the POSH law. As also required under the POSH law, companies, reportedly, have constituted an Internal Complaints Committee to adjudicate and dispose of incidents related to sexual misconduct reported at their workplaces. However, companies lack in disclosing qualitative information, with sufficient detail, on many important aspects related to prevention and resolution of reported cases of workplace sexual harassment.
Originality/value
This paper adds to the broader narrative of the lacunae within the disclosure and reporting requirements on enhancing the liabilities of the companies to prevent and address sexual harassment under India’s corporate and securities regulations.
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Santoshi Sengupta, Deeksha Tewari, Syed Mohyuddin, Parth Patel and Verma Prikshat
Drawing from the Job Demands–Resources (JD-R) theory, this paper aims to identify unique job demands, job resources and personal resources in the context of Indian women…
Abstract
Purpose
Drawing from the Job Demands–Resources (JD-R) theory, this paper aims to identify unique job demands, job resources and personal resources in the context of Indian women flexpatriates (IWFs) and understand how they manage to perform in their short-term international assignments (SIAs).
Design/methodology/approach
This study takes a qualitative approach by conducting in-depth interviews of 15 IWFs.
Findings
Thematic analysis reveals dual-role workload, emotional demands and diluted importance of the assignments as job demands; opportunity for professional growth, social support and combination of work and leisure as job resources, and building up of self-esteem and self-efficacy as personal resources. Also, the unique Indian family structure, Indian women's desire to have “me-time” and zeal to strengthen their identity emerge as differentiating factors for IWFs that enhance their performance.
Practical implications
IWFs are enthusiastic to take up SIAs as it gives them opportunity to enhance their career and strengthen their identity. In addition to their willingness to travel, advance planning of SIAs and profiling of women based on marital status, family type and children can be done for selection.
Social implications
Despite hailing from paternalistic and male-dominating society and facing familial challenges, IWFs find SIAs liberating, which gives them an opportunity to spend some “me-time,” strengthen their identity and enhance their professional growth.
Originality/value
This is the first qualitative study contextualizing flexpatriation with gender and region by studying Indian women professionals.
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Pachayappan Murugaiyan and Venkatesakumar Ramakrishnan
Little attention has been paid to restructuring existing massive amounts of literature data such that evidence-based meaningful inferences and networks be drawn therefrom. This…
Abstract
Purpose
Little attention has been paid to restructuring existing massive amounts of literature data such that evidence-based meaningful inferences and networks be drawn therefrom. This paper aims to structure extant literature data into a network and demonstrate by graph visualization and manipulation tool “Gephi” how to obtain an evidence-based literature review.
Design/methodology/approach
The main objective of this paper is to propose a methodology to structure existing literature data into a network. This network is examined through certain graph theory metrics to uncover evidence-based research insights arising from existing huge amounts of literature data. From the list metrics, this study considers degree centrality, closeness centrality and betweenness centrality to comprehend the information available in the literature pool.
Findings
There is a significant amount of literature on any given research problem. Approaching this massive volume of literature data to find an appropriate research problem is a complicated process. The proposed methodology and metrics enable the extraction of appropriate and relevant information from huge quantities of literature data. The methodology is validated by three different scenarios of review questions, and results are reported.
Research limitations/implications
The proposed methodology comprises of more manual hours to structure literature data.
Practical implications
This paper enables researchers in any domain to systematically extract and visualize meaningful and evidence-based insights from existing literature.
Originality/value
The procedure for converting literature data into a network representation is not documented in the existing literature. The paper lays down the procedure to structure literature data into a network.