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Case study
Publication date: 1 April 2024

Himanshu Chauhan, Priyanka Panday, Raghav Upadhyai and Gargi Pant Shukla

This study enables one to critique the importance of adapting and innovating during challenging times to sustain and grow a business and also emphasizes the need for businesses to…

Abstract

Learning outcomes

This study enables one to critique the importance of adapting and innovating during challenging times to sustain and grow a business and also emphasizes the need for businesses to be flexible, resilient and willing to make necessary changes to stay relevant and thrive in dynamic and unpredictable environments.

Case overview/synopsis

In the competitive world of India’s quick-service restaurants industry, Shilpa Bhatt Bahuguna, the young entrepreneur behind “Pizza Italia,” aimed to secure the top spot in Uttarakhand. Despite facing setbacks by closing six out of the eight outlets during the COVID-19 pandemic, Bahuguna’s focus on product quality and localization had garnered word-of-mouth publicity for her brand. Now, with a limited budget for promotions, Bahuguna sought below-the-line strategies to ensure profitability and success for new outlets. Her determination to establish Pizza Italia as an indigenous brand and her plans for global expansion through franchising reflected her vision for growth and impact in the market. With her entrepreneurial spirit, Bahuguna remained poised to achieve even greater success in the future. Bahuguna aimed to leverage her product quality and word-of-mouth promotion to capture the market. She planned to expand her brand globally and open new outlets in Uttarakhand and London. However, Bahuguna was challenged to promote her brand on a limited budget, favoring “below-the-line” strategies.

Complexity academic level

This case study is appropriate for an undergraduate- or graduate-level program in marketing management.

Supplementary materials

Teaching notes are available for educators only.

Subject code

CSS 11: Strategy

Details

Emerald Emerging Markets Case Studies, vol. 14 no. 1
Type: Case Study
ISSN: 2045-0621

Keywords

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Article
Publication date: 4 October 2019

Santosh Kumar, Gargi Pant Shukla and Roopali Sharma

The purpose of this paper is to holistically study barriers in the path of implementation of retirement planning, as the need is increasing with decrease in mortality. The proper…

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Abstract

Purpose

The purpose of this paper is to holistically study barriers in the path of implementation of retirement planning, as the need is increasing with decrease in mortality. The proper retirement planning can be one of the most important tools to control financial expenses on healthcare and welfare on old age population in government budgets.

Design/methodology/approach

The paper is a blend of theoretical framework and practical application and uses interpretive structural modeling (ISM) analysis to draw linkage and impact of identified barriers in the path of achievement of goals of retirement planning. The study has used three different research phases: identification of barriers from the literature, interviews with experts of industry at second stage and designing an ISM impact matrix cross-reference multiplication model. The identification phase led to the selection of 15 factors from past literature and by suggestion from industrial experts.

Findings

This study seeks to identify which barrier is acting as the most dominant one for the mass adoption of retirement planning and this result is helpful for policymakers to remove the dominant barrier. The result of this analysis can make retirement planning easy by elimination of highlighted barriers on the basis of their importance in the path of achievement of retirement goals. In the ISM level diagram, barriers such as marital status, number of financial dependents at the bottom, gender, income level, educational level, financial literacy, financial dependency, policy regulation, terms and conditions, goal clarity and psychological and cultural factors are on the top. Barrier of macroeconomic and bureaucratic impediments are also very important factors for achievement of retirement goal of an individual, but they cannot be controlled directly by the associated members of industry.

Originality/value

The concern for providing sufficient retirement resources is growing with the increase in life expectancy for human beings. Such requirement has attracted views from not only academicians but also policymakers. This paper is one of the preliminary attempts to identify barriers in implementation of retirement planning and rank them according to their importance.

Details

Journal of Modelling in Management, vol. 14 no. 4
Type: Research Article
ISSN: 1746-5664

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