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This paper is intended as an original contribution to researching ESG from a PR perspective, as well as offering a case study of the use of letters as a mode of corporate communication.

The methodology is interdisciplinary but is centred on a critical discourse analysis of the organizational rhetoric on ESG in the annual letters of BlackRock CEO Larry Fink from 2018 to 2023. The article also considers the content of the BlackRock letters alongside the campaign rhetoric deployed by opponents to ESG over the same period.

The analysis of the letters showed up a difference in tempo and tone between the courteous, collaborative and somewhat “corporate” style of text in the Fink letters and the more urgent and confrontational tone of opponents that adopted a populist line of argumentation against ESG in general and Larry Fink and BlackRock in particular.

While advantages can accrue to CEOs and corporations for speaking out on issues, there are also perils awaiting in the contemporary environment for opinion. The findings suggest it is also important to gauge the intensity of cultural and political division in society when speaking out on contentious issues and make a judgement on whether to proceed based on that analysis. Moreover, in countries where the middle ground of public opinion has eroded, ideology and cultural affiliations can prevail instead of openness to argument and counter-argument on topics such as climate change.

The paper presents a fresh case study of a CEO who has been prominent in shaping the discourse on ESG, which has itself become is a matter of contemporary relevance to public relations. The findings offer original insights that are additive to existing guidance and criteria for CEOs deciding to speak out on issues on behalf of their organizations.

This article presents a historical investigation into the foreign policy messages of the British Union of Fascists' (BUF) publicity and propaganda from its foundation in 1932 until the outbreak of World War II in 1939, along with a discussion of the methods and institutional arrangements used to propagate its ideas of peace, empire and transnational co-operation.

The historical investigation is based upon scrutiny of original BUF documents relating to the period 1932–1939 from various archives. After cataloguing of the relevant publicity and propaganda materials in time sequence and thematically, analysis was organised using a historical institutionalism approach.

The article explains the different phases of the BUF's message development and how publications, meetings and media were used to project its ideas. It also discussed the impact of support from Viscount Rothermere's newspapers and financial support from Benito Mussolini. Consideration of publicity materials alongside files from BUF headquarters enabled identification and investigation into the communicative actors who did the publicity work, including Director of Publicity, John Beckett.

The article reflects upon how the British Union of Fascists' publicity and propaganda relates to modern manifestations of the communication of authoritarian and nationalistic political propositions and the historical continuities that endure therein.

The project makes an original contribution to the history of British political propaganda and public relations through an inquiry based upon scrutiny of historical documents in UK archives relating to BUF publicity related to foreign policy.

The purpose of this paper is to offer critical analysis of how public relations (PR) were used to justify the use of drones by the UK Government, through the promotion of a distinct strategic culture. The paper locates governmental PR discourse on drones in the UK since 2013 within the strategic culture associated with the global war on terror.

The project was based upon critical discourse analysis of the UK governmental PR on drones since 2013, examining press releases, opinion articles by ministers, media relations content, parliamentary statements, news content and other related materials.

The analysis led to five discursive themes of persuasive intent in relation to drones being identified, most of which were notably similar to the US governmental discourse on drone policy and deployment.

The project contributes a novel interdisciplinary synthesis of the communicative aspects of international relations as theorised in the field of strategic culture with the cultural aspects of the state-level PR in order to explain how PR was used to promote and diffuse a strategic culture in which drones are assumed to be the counter-terrorism measure of choice. The conclusion is that governmental PR discourse combines aspects of colonialism with focus on superior technology, remote control and precision of weapons, generating a military and communicative logic that overwhelms the voices of victims and impedes meaningful discussion on the reality of suffering caused by drone deployments.

Examines the impact of communications technology on corporate communications up to the present and offers predictions of changes to come. Suggests that the Internet will eventually change lives and focuses on features which will affect corporate communications. Underlines the role of corporate communications in ensuring that new communications infrastructures serve the audience rather than vice versa.

The purpose of this paper is to consider the relevance of the institutional analysis and development (IAD) framework (Ostrom, 1990) in understanding the incentives for public relations (PR) practitioners’ interactions with Wikipedia, and other common-pool media.

This interdisciplinary conceptual paper applies the economics theory of commons governance to two case studies of PR interactions with Wikipedia.

The analysis concludes that commons governance theory identifies the downside risks of opportunistic behaviour by PR practitioners in their interactions with media commons such as Wikipedia. The paper concludes that Ostrom’s IAD model is relevant to the governance of PR interactions and offers guidance on productive PR practice in common-pool media.

The analysis was applied to only two cases for which information was widely available.

The paper includes implications for the scope of PR practice in its interactions with common-pool media. The economic value of information held by PR professionals has been undermined by the collaborative nature of common-pool media, which has consequences for the role of PR.

The paper introduces an economic theory and related literature to PR scholarship and applies them to PR practice. The paper aims to stimulate further research into the application of economic ideas to PR practice and to encourage discussion on the place of economic theory in PR knowledge.

The purpose of this paper is to outline the articles presented in the Special Issue on the topic of “Marketing and flexibility”, and to discuss key issues associated with major debates relating to flexibility in order to position the articles within a wider context and highlight some key issues for further research.

Themes in prior research relating to “Marketing and flexibility” are documented and the growth of research interest into strategic flexibility is tabulated. The contributions of each article are briefly discussed.

There has been a steady growth of research interest into flexibility. To provide an example of this growth, the increase in the number of articles published on the topic of strategic flexibility in scholarly journals is highlighted over a 20‐year period. Key issues in prior research such as alternative definitions and the different postulated relationships between market orientation and strategic flexibility are revealed, as are issues for future research.

Key issues relating to research into flexibility for marketing scholars are revealed.

The purpose of this paper is to investigate how trustees of small English registered charities understand and own the reporting and accounting requirements with which their charities must comply.

The research described is a multi-pronged qualitative and inductive study of three small Yorkshire charities as they approve their annual accounts. The case studies are based on observations of trustee meetings and interviews with a range of trustees and their independent examiner or auditor. The use of a practice lens focuses on the behaviours of individuals to understand the sense that they make of their charity’s accounts.

Trustees' understanding of their financial statements is limited; they tend to rely on key individuals who have knowledge. Group responsibility creates a shared way of understanding the financial statements. Treasurers and independent examiners simplify information for the trustees even resorting to corner cutting and rule bending. Narrative reporting is given very little attention. Trustees read their financial statements as a report to them not by them; accountability notwithstanding, thus ownership of their financial statements is conferred not intrinsic.

The findings are drawn from three specific case studies and therefore cannot be generalised, but they offer rich qualitative insights into small charities’ accounting and reporting.

This research provides a unique multi-viewpoint analysis of charity practices, and through its use of a practice lens dives deeper into examining trustees’ understanding and behaviour.

THE ABOVE advertisement appeared in The Cambrian of 20th August 1875, and in the two following editions of this weekly newspaper. Swansea had adopted the Public Libraries Acts at a lively and rather stormy meeting in October 1870. Until December 1874, the matter of establishing a library service lay in abeyance. Then after mounting criticism, particularly in the local press, over the long delay in implementation of the Acts, the Town Council appointed a Library Committee which held its initial meeting on 8 January 1875. Their first important duty was to appoint a librarian.