GERALD ALONZO SMITH and STEVEN HICKERSON
When E. F. Schumacher first wrote Small Is Beautiful: Economics as if People Mattered, the initial reaction was mixed. For the first year or so, the book sold slowly. Then in…
Abstract
When E. F. Schumacher first wrote Small Is Beautiful: Economics as if People Mattered, the initial reaction was mixed. For the first year or so, the book sold slowly. Then in 1974, the sales exploded. In a very short time, E. F. Schumacher became widely acclaimed as his book sold more than a million copies. On both sides of the Atlantic, the common person, as well as the scholar, realized that this was a new voice, a fresh and wholesome breath of wind that was blowing in the stodgy halls of economics.