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Article
Publication date: 1 May 1996

Bodo B. Schlegelmilch, Greg M. Bohlen and Adamantios Diamantopoulos

A review of the literature suggests that traditional segmentation variables (socio‐demographics) and personality indicators are of limited use for characterizing the green…

23278

Abstract

A review of the literature suggests that traditional segmentation variables (socio‐demographics) and personality indicators are of limited use for characterizing the green consumer. Explores the extent to which variables, specific to environmental consciousness, are better able to explain consumers’ pro‐environmental purchasing behaviour. Two conceptualizations of the purchasing domain are addressed, namely general green purchasing behaviour and specific purchasing habits relating to five green product categories. Two data sets are used in the analysis, namely marketing students and members of the United Kingdom general public. Suggests that measures of environmental consciousness are closely linked to environmentally‐responsible purchasing behaviour, although the strength of the relationships varies according to sample type, the conceptualization of the purchasing domain and the particular product category at issue.

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European Journal of Marketing, vol. 30 no. 5
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 January 1993

G.M. Bohlen, A. Diamantopoulos and B.B. Schlegelmilch

Aims to redress a research gap on green issues through its focus onconsumer perceptions of environmental nuisances arising in a servicesetting (freight transport). Presents the…

363

Abstract

Aims to redress a research gap on green issues through its focus on consumer perceptions of environmental nuisances arising in a service setting (freight transport). Presents the results of the preliminary stage of a large‐scale study, which consisted of semi‐structured personal interviews with members of the general public. Following a descriptive comparison of nuisances arising from road and rail freight transport, tests a number of hypotheses generated from the limited available research on socio‐demographic and situational factors which are likely to impinge on individuals′ perceptions of environmental nuisances.

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Marketing Intelligence & Planning, vol. 11 no. 1
Type: Research Article
ISSN: 0263-4503

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Book part
Publication date: 27 June 2016

Mark Peterson and Matthew B. Lunde

This paper reviews recent developments in marketing-related sustainable business practices (SBP) that macromarketing scholars have researched and debated for four decades. Such…

Abstract

Purpose

This paper reviews recent developments in marketing-related sustainable business practices (SBP) that macromarketing scholars have researched and debated for four decades. Such SBPs should be regarded as positive steps toward a future where business does more good than harm in society.

Methodology/approach

Using the approach of a literature review, this paper highlights the actions of entrepreneurs and firms to implement SBPs resulting from analysis of the interplay between markets, marketing and society. Such analysis is in the tradition of macromarketing scholarship.

Findings

The study identifies important developments about an important shift toward adopting SBPs among many firms, as well as among consumers − especially, in developed countries of the world.

Research implications

The study suggests that taking a macromarketing view offers scholars a broad lens on current complex marketplace phenomena that will prove effective in better understanding sustainability issues.

Practical implications

The results of the study underline the value of macromarketing scholarship through the last four decades. By being daring enough to consider other stakeholders other than marketers and owners of firms, macromarketers have provided scholars a more holistic understanding of business’ role in society.

Originality/value

Today, enlightened practitioners who utilize knowledge from macromarketing scholarship can gain a competitive advantage as they navigate markets increasingly influenced by a wider set of stakeholders. Such influential stakeholders include partner firms, employees, society and local communities, NGOs, media, government, as well as the environment and future generations. Scholars can gain perspective on the phenomena they investigate with such a macromarketing lens.

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Book part
Publication date: 4 December 2020

Barbara Culiberg, Mateja Kos Koklic, Vesna Žabkar and Katarina K. Mihelič

This chapter captures the interrelatedness of sustainable production and consumption, which can be brought together in the concept of sustainable market exchange. The purpose of…

Abstract

This chapter captures the interrelatedness of sustainable production and consumption, which can be brought together in the concept of sustainable market exchange. The purpose of this chapter is to develop and present a framework of sustainable market exchange, including the key players, factors that influence sustainable behavior and issues that need to be addressed to achieve sustainable market exchange. The framework includes the ecological, economic, and social dimensions, while factors in the framework are classified into three groups: individual, relational, and societal. The sustainability spheres and stakeholders contribute to raising the importance of the phenomenon in the long run. The authors subsequently conduct an exploratory quantitative study to examine the features of the framework which is empirically examined from the perspective of one group of stakeholders that needs to be understood better, that is, consumers. Searching for answers to research questions on how consumers perceive their sustainable behavior, company sustainable behavior, how perceptions of production and consumption are related and what are the differences according to individual factors, the authors demonstrate different emphasis that consumers place on different sustainability dimensions and suggest recommendations for encouraging sustainable market exchange for management and public policy stakeholders.

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Book part
Publication date: 13 October 2017

Urša Golob, Mateja Kos Koklič, Renata Slabe Erker, Nika Murovec, Marko Ogorevc, Tjaša Bartolj and Vesna Zabkar

The aim of this chapter is to explore sustainability research and findings in Slovenia, including Slovenia’s paths toward sustainable future on three different levels: situational…

Abstract

The aim of this chapter is to explore sustainability research and findings in Slovenia, including Slovenia’s paths toward sustainable future on three different levels: situational or macro-level, transformational or mezzo-level and action formation or micro-level. Changes toward sustainability can only be made through the interaction of all levels. Besides the economic situation, both environmental and social dimensions are also important parts of sustainability. Slovenian consumers tend to be aware of sustainability issues and have formed positive attitudes about this concern, which is also reflected at the macro-level indices, indicating Slovenia’s sustainable position compared to other countries in Eastern and Southern Europe. Some sustainability guidelines, albeit not necessarily systematic activities, are adopted by companies and thus are moving the Slovenian economy forward in this area. This chapter can serve as a basis to develop some general pointers of how sustainability in Slovenia can be further addressed and developed.

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Green Economy in the Western Balkans
Type: Book
ISBN: 978-1-78714-499-6

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Article
Publication date: 1 September 2005

Clare D’Souza and Mehdi Taghian

The aims of this article is to analyse whether there are differences in green advertisement attitudes between high involved and low involved consumers, to compare high and low…

10385

Abstract

The aims of this article is to analyse whether there are differences in green advertisement attitudes between high involved and low involved consumers, to compare high and low involvement consumer’s cognitive responses and affective responses towards advertisements and examine the extent of the importance on certain themes that both high involvement and low involvement consumers consider. Themes such as company image, environmental labels, and product recycling symbols. A random sample of 207 consumers was taken from Victoria (Australia). The study shows that there are differences between the two groups in terms of their attitude towards green advertising with respect to all the dimensions and the low involved customers appear to have a stronger disregard for the green advertising across all the perceptive measures towards green advertising. The findings provide useful insights to practitioners as to the type of themes preferred for green advertising.

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Asia Pacific Journal of Marketing and Logistics, vol. 17 no. 3
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 1 January 2006

Caner Dincer and Banu Dincer

The increase in environmental consciousness around the world since 1970's pushed firms to engage in socially responsible behaviors. The Corporate Social Responsibility (CSR) has…

337

Abstract

The increase in environmental consciousness around the world since 1970's pushed firms to engage in socially responsible behaviors. The Corporate Social Responsibility (CSR) has naturally gained attention in the academic and business world (Colvin, 2001; Harrison & Freeman, 1999; Sen & Bhattacharya, 2001; Waddock & Smith, 2000). The reasons for these socially responsible behaviors are not only the external obligations or regulatory compliance but also the firms desire to increase competitiveness, to improve stock market performance (Bansal & Roth, 2000; Drumwright, 1994, 1996; Klassen & Mclaughlin, 1996; Russo & Fouts, 1997; Waddock & Smith, 2000) and to create a positive self‐image among consumers. There have been numerous studies on CSR suggesting a link between social initiatives and consumer's positive product and brand evaluations, brand choice and brand recommendations (Brown & Dacin, 1997; Drumwright, 1994; Handelman & Arnold, 1999; Osterhus, 1997; Sen & Bhattacharya, 2001). Moreover, the consumers are continuing to become more interested in CSR and green product market is fast growing so the use of CSR initiatives by the firms to receive the support of the society and to influence consumer behavior has become quite common. However, these socially responsible steps must also have an effect on corporations' major objective: maximizing the profits.

Details

Social Responsibility Journal, vol. 2 no. 1
Type: Research Article
ISSN: 1747-1117

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Book part
Publication date: 27 June 2016

Seonaidh McDonald, Caroline J. Oates and Panayiota J. Alevizou

The purpose of this paper is to examine the ways in which academic researchers frame and conduct sustainability research and to ask to what extent we are limited by these frames.

Abstract

Purpose

The purpose of this paper is to examine the ways in which academic researchers frame and conduct sustainability research and to ask to what extent we are limited by these frames.

Methodology/approach

Our approach is based on an epistemological critique. We begin with a discussion of the ways in which sustainable consumption has been conceptualised within marketing; we question the influence of positivist social science research traditions and examine how research on sustainability is impacted by the structure of academia.

Findings

Our critical reflection leads us to suggest three ways in which sustainability research might be re-framed: a reconsideration of language, a shift in the locus of responsibility and the adoption of a holistic approach.

Research implications

We propose that in order to make progress in sustainability research, alternative frames, terms, units of analysis, method(ologies) and research ambitions are needed.

Originality/value

By making visible our collective, unexamined assumptions, we can now move forward with new questions and agendas for sustainability research.

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Gender and Tourism
Type: Book
ISBN: 978-1-80117-322-3

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Article
Publication date: 1 August 2007

Caner Dincer and Banu Dincer

The purpose of this paper is to determine the most successful companies on social responsibility issues based on the data collected through a field survey and to see the corporate…

923

Abstract

Purpose

The purpose of this paper is to determine the most successful companies on social responsibility issues based on the data collected through a field survey and to see the corporate social responsibility (CSR) approach of the five most mentioned companies, their future projects, and their main social investment drivers in order to clarify the future prospects of CSR in the Turkish context.

Design/methodology/approach

In this study, data was collected from two sources, at first; a survey is conducted on consumers. Second, face‐to‐face interviews are realized to illuminate the future prospects on CSR issues of these firms and to elucidate their vision.

Findings

Not surprisingly, the most appreciated companies on CSR have a pro‐active approach. However, this should not be taken as a reality of Turkey since these companies are leaders in the field. The most important issues according to consumers and these managers, and the main basic principles of the companies making a CSR investment, are determined.

Research limitations/implications

Though the aim of this study had been to examine the future prospects of CSR projects in Turkey, the interviewees didn't give details about their future projects. It is also impossible to make generalizations for Turkey with the data collected from consumers as it was collected only in the Istanbul urban area. Concerning the interviews, only five firms are included in the second part of the study.

Practical implications

The study enriches the extant literature and provides future research areas as well as insights and basic principles for managerial use in determining the most suitable CSR strategies and investing for CSR projects.

Originality/value

As the subject of the study is open to continuous development, this study shows the current situation on CSR issues via the leader companies in Turkey according to consumers.

Details

Social Responsibility Journal, vol. 3 no. 3
Type: Research Article
ISSN: 1747-1117

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