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Article
Publication date: 1 October 1965

G.F. HIRD

The general office in most technical colleges has two failings. Firstly, and mainly, the number of staff is insufficient to deal with the existing work load, and is certainly far…

25

Abstract

The general office in most technical colleges has two failings. Firstly, and mainly, the number of staff is insufficient to deal with the existing work load, and is certainly far smaller than it should be if teachers are to have reasonable assistance. Secondly, the college office is inefficient to the extent that the service it now offers is below the standard it need be, often because it lacks effective control.

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Education + Training, vol. 7 no. 10
Type: Research Article
ISSN: 0040-0912

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Article
Publication date: 1 October 1962

The awards gained by the United Kingdom Team at the 1962 International Apprentice Competition are now known. The results of the Competition, held at the Labour University, Gijon…

20

Abstract

The awards gained by the United Kingdom Team at the 1962 International Apprentice Competition are now known. The results of the Competition, held at the Labour University, Gijon, Spain, between the 1st and the 11th September, show an improvement over those of last year. The team consisted of 31 members then, as against this year's 28, and two gold, seven silver and three bronze medals were won.

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Education + Training, vol. 4 no. 10
Type: Research Article
ISSN: 0040-0912

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Book part
Publication date: 27 May 2021

Nolwenn Bühler

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When Reproduction Meets Ageing
Type: Book
ISBN: 978-1-83909-747-8

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Article
Publication date: 25 November 2019

Jiani Jiang, Bruce A. Huhmann and Michael R. Hyman

The purpose of this paper is to investigate masculinity in Chinese social media marketing for global luxury fashion brands through two studies.

3491

Abstract

Purpose

The purpose of this paper is to investigate masculinity in Chinese social media marketing for global luxury fashion brands through two studies.

Design/methodology/approach

Study 1 compares physical characteristics of males in visually oriented US (Instagram) and Chinese (Weibo) social media posts promoting global luxury fashion magazine brands (e.g. Vogue, Cosmopolitan, GQ and Esquire). Study 2 examines the prevalence of and Chinese consumers’ responses (reposts, comments and likes) to different masculinities depicted in luxury fashion brand-sponsored Weibo posts.

Findings

Male portrayals for Chinese audiences feature more characteristics associated with emerging East Asian hybrid masculinities – “Little Fresh Meat” (LFM) and “Old Grilled Meat” (OGM) – than associated with global or regional hegemonic masculinity (i.e. the scholarly Wén and action-oriented Wu). Wén remains common in social media posts for luxury fashion goods, but LFM and OGM engender more consumer responses.

Practical implications

Chinese luxury fashion marketing depicts masculinity more similarly to other East Asian marketing than to Western marketing. Some luxury fashion brands are struggling for acceptance among Chinese youth. Luxury fashion marketers should incorporate hybrid rather than hegemonic masculinities to prompt more favorable responses among Chinese consumers, especially younger female target markets.

Originality/value

Growing female occupational and consumer power and shifting male employment from blue-collar to white-collar jobs have influenced media portrayals of masculinity. Social media marketing for luxury fashion brands demonstrates the prevalence and appeal of hybrid masculinities in China.

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Book part
Publication date: 24 August 2004

Abstract

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Handbook of Transport Geography and Spatial Systems
Type: Book
ISBN: 978-1-615-83253-8

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Book part
Publication date: 23 August 2018

Ingrid Lynch, Tracy Morison, Catriona Ida Macleod, Magdalena Mijas, Ryan du Toit and Simi Seemanthini

Existing reviews of research on voluntary childlessness generally take the form of narrative summaries, focusing on main topics investigated over time. In this chapter, the…

Abstract

Existing reviews of research on voluntary childlessness generally take the form of narrative summaries, focusing on main topics investigated over time. In this chapter, the authors extend previous literature reviews to conduct a systematic review and content analysis of socio-historical and geopolitical aspects of knowledge production about voluntary childlessness. The dataset comprised 195 peer-reviewed articles that were coded and analysed to explore, inter alia: the main topic under investigation; country location of authors; sample characteristics; theoretical framework and methodology. The findings are discussed in relation to the socio-historical contexts of knowledge production, drawing on theoretical insights concerned with the politics of location, representation and research practice. The shifts in the topics of research from the 1970s, when substantial research first emerged, uphold the view of voluntary childlessness as non-normative. With some regional variation, knowledge is dominated by quantitative, hard science methodologies and mostly generated about privileged, married women living in the global North. The implications of this for future research concerned with reproductive freedom are outlined.

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Article
Publication date: 1 December 1966

There can be few who will regret the departure of 1966. As he makes his way towards that dim hall where the years are supposed to sit on their granite columns there will be few…

89

Abstract

There can be few who will regret the departure of 1966. As he makes his way towards that dim hall where the years are supposed to sit on their granite columns there will be few sighs at the parting. The year has been ‘a holy terror’ to almost everybody. Contraction has been its forte and uncertainty its foible. There have been severe restraints on enterprise, the crushing of many hopes and an air of apathy verging on despair. Future historians may well describe contemporary events as taking place ‘in the year of the Freeze’, much as it was once common to say ‘in the year of the French Revolution’.

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Work Study, vol. 15 no. 12
Type: Research Article
ISSN: 0043-8022

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Book part
Publication date: 8 November 2019

Abstract

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Delivering Tourism Intelligence
Type: Book
ISBN: 978-1-78769-810-9

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Book part
Publication date: 22 May 2017

Jürgen Deters

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Global Leadership Talent Management
Type: Book
ISBN: 978-1-78714-543-6

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Book part
Publication date: 27 November 2023

Adelina Broadbridge

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The Emerald Handbook of Appearance in the Workplace
Type: Book
ISBN: 978-1-80071-174-7

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