Search results

1 – 10 of over 4000
Per page
102050
Citations:
Loading...
Access Restricted. View access options
Article
Publication date: 1 June 2002

Barrie O. Pettman and Richard Dobbins

This issue is a selected bibliography covering the subject of leadership.

29777

Abstract

This issue is a selected bibliography covering the subject of leadership.

Details

Equal Opportunities International, vol. 21 no. 4/5/6
Type: Research Article
ISSN: 0261-0159

Keywords

Available. Content available
Book part
Publication date: 24 February 2022

Ayodeji E. Oke, Seyi S. Stephen and Clinton O. Aigbavboa

Abstract

Details

Value Management Implementation in Construction
Type: Book
ISBN: 978-1-80262-407-6

Access Restricted. View access options
Article
Publication date: 1 April 1991

G.D. Moss

The study reports the views of Parcelforce managers who areundertaking training programmes using distance learning strategies. Theprogrammes of study are well received by all of…

79

Abstract

The study reports the views of Parcelforce managers who are undertaking training programmes using distance learning strategies. The programmes of study are well received by all of the managers and a majority of them indicate their preference for such a training strategy. There is a suggestion that some managerial groups may have more difficulty than others in organising their study programmes and most managers have some difficulty in organising their study time. The tutorial elements of the distance education programmes are found to be especially useful and many managers would like these to be extended. Suggestions are made for ways of overcoming the problems and reservations of such learners while still retaining the benefits of the distance‐learning model

Details

Education + Training, vol. 33 no. 4
Type: Research Article
ISSN: 0040-0912

Keywords

Access Restricted. View access options
Article
Publication date: 31 December 2003

Benita Steyn

Strategic management theory differentiates between enterprise, corporate, business, functional and operational strategy. Corporate communication strategy is conceptualised as a…

19010

Abstract

Strategic management theory differentiates between enterprise, corporate, business, functional and operational strategy. Corporate communication strategy is conceptualised as a functional strategy, providing focus and direction to the corporate communication function. Acting as a framework for the communication plans developed to implement the strategy, it makes the corporate communication function relevant in the strategic management process by providing the link between key strategic issues facing the organisation and communication plans. Corporate communication strategy is seen to be the outcome of a strategic thinking process by senior communicators and top managers taking strategic decisions with regard to the identification and management of, and communication with, strategic stakeholders.

Access Restricted. View access options
Article
Publication date: 21 June 2013

Shamindra Nath Sanyal, Saroj Kumar Datta and Asok Kumar Banerjee

The purpose of this paper is to address how the concept of branding exists in the pharmaceutical sector and Indian market in particular; and second, how this branding technique…

2629

Abstract

Purpose

The purpose of this paper is to address how the concept of branding exists in the pharmaceutical sector and Indian market in particular; and second, how this branding technique might be modified to optimize the marketing of branded generics in India.

Design/methodology/approach

The study was conducted using qualitative interviews with two sets of respondents in Kolkata city, India: first, 20 senior managers of five renowned Indian pharmaceutical companies and second, 20 physicians of two categories. Patterns of concordance for the author‐coder pairs were tested by using Cohen's kappa.

Findings

This study investigated the relationships between five different parameters deemed responsible for enhancing the brand awareness of pharmaceuticals. Out of these five parameters, the authors have identified that “importance of customers' perceptions and need achievement” leads to the development of a positioning statement to communicate the brand's functional values and brand personality; and “importance of pharma brand age in brand awareness” establishes the relationship of brand age with brand recall and communication in brand recall. A high value of Cohen's kappa has helped to establish the qualitative inquiry of the current research.

Practical implications

The authors have proposed that through the said five parameters, the pharmaceutical branding technique might be modified to optimise the marketing of branded generics in India. A strategic comprehensive model that has been constructed would give a direction for branding in the pharmaceutical industry.

Originality/value

This research work has extended prior pharmaceutical branding research by conceptualising the branding strategy as a brand awareness tool, in a new area called branded generic drugs in India.

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 7 no. 2
Type: Research Article
ISSN: 1750-6123

Keywords

Access Restricted. View access options
Article
Publication date: 9 September 2021

Andrea Sestino and Cesare Amatulli

This study aims at exploring the role of perceived disease seriousness in consumers’ preference for generic versus branded drugs, by shedding light on new factors impacting…

419

Abstract

Purpose

This study aims at exploring the role of perceived disease seriousness in consumers’ preference for generic versus branded drugs, by shedding light on new factors impacting consumer purchase behaviour for pharmaceutical products.

Design/methodology/approach

An exploratory study based on a quantitative analysis has been conducted with a sample of 100 participants who have been presented with two different scenarios: one related to more serious disease (as in cardiological disease) and one related to less serious disease (as in the seasonal flu). This paper considered Italy as a research setting where the recent mandatory prescription of the active ingredient by doctors leaves the final purchase decision in consumers’ hands

Findings

Results show that, although consumers are free to choose whether to buy a branded or a generic prescribed active ingredient, their choice is mainly driven by the role of the brand. Consumers’ intention to buy generic drugs is higher in the case of diseases perceived as less serious, while the intention to buy branded drugs is higher in the case of disease perceived as more serious.

Originality/value

This study contributes to marketing research and practice by proposing that consumers’ perceived seriousness of their disease should be considered as a further factor in identifying new marketing strategies in those contexts in which the choice between branded or generic drugs is free.

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 16 no. 1
Type: Research Article
ISSN: 1750-6123

Keywords

Access Restricted. View access options
Article
Publication date: 1 March 1993

G.N. McNamara and G.D. Moss

Reports a study of over 600 soldiers enrolled in Junior Units ofthe British Army. Investigates their perceptions of leadership skills ingeneral and their own leadership qualities…

1051

Abstract

Reports a study of over 600 soldiers enrolled in Junior Units of the British Army. Investigates their perceptions of leadership skills in general and their own leadership qualities both before and after experiencing a leadership course. Leadership skills and qualities are classified as innate personal qualities, personal leadership skills, interpersonal skills and managerial skills. While such courses are seen to improve the self‐perception of personal leadership skills and qualities of all types, the courses fail to emphasize the overall importance of interpersonal skills and managerial skills.

Details

Education + Training, vol. 35 no. 3
Type: Research Article
ISSN: 0040-0912

Keywords

Access Restricted. View access options
Article
Publication date: 1 July 1997

G.D. Moss

Describes the training model employed to train trainers for the UK‐based ATLS (Advanced Trauma Life Support) programme. A questionnaire evaluation of the course reveals the…

4497

Abstract

Describes the training model employed to train trainers for the UK‐based ATLS (Advanced Trauma Life Support) programme. A questionnaire evaluation of the course reveals the effectiveness of the training model when compared to other training provision in postgraduate medical education. The course is seen to be very effective in raising the confidence of instructors who have little previous training in instructional methods. Identifies and discusses the successful characteristics of the course which include a high tutor:student ratio, extensive use of interactive learning strategies, continuous assessment, a focus on problem‐based learning and the use of self and peer group critiquing strategies.

Details

Education + Training, vol. 39 no. 5
Type: Research Article
ISSN: 0040-0912

Keywords

Access Restricted. View access options
Article
Publication date: 2 February 2015

Christian Fieseler, Christoph Lutz and Miriam Meckel

Recent years have seen resurgent interest in professionalism in public relations, with several initiatives to enquire about the state of the communication profession and its part…

1098

Abstract

Purpose

Recent years have seen resurgent interest in professionalism in public relations, with several initiatives to enquire about the state of the communication profession and its part in organizational strategy. The purpose of this paper is to discuss the findings of a quantitative investigation into the work roles of European communication professionals. In particular, the research investigates different professional roles, as developed in previous roles research, while taking a particular look at managerial role enactment.

Design/methodology/approach

The authors report the findings of an explorative study among 551 European communication professionals. The measures are used in this study are closely aligned with previous roles research, but modernized. The authors analyzed the data with factor analysis and structural equation modeling.

Findings

The authors unfold four distinct contemporary managerial tasks (“diagnosis,” “coaching,” “liaison,” and “execution”), extending previous research rooted in distinguishing these managerial tasks from more technical ones. As a result the authors show that managerial role enactment is predominately determined by education and work experience, with a diminishing gender gap when it comes to performing managerial tasks alone, and that these roles just partly relate to salary but highly relate to job satisfaction, particularly when it comes to taking part in management decision making (tasks that require responsibility, accountability, job diversity, and also an analytical, strategic mindset).

Originality/value

The results of the study point to the further transformation of the PR Roles’ concept, turning a more execution oriented job profile into a more managerial and strategically oriented profession.

Details

Corporate Communications: An International Journal, vol. 20 no. 1
Type: Research Article
ISSN: 1356-3289

Keywords

Access Restricted. View access options
Article
Publication date: 1 April 1980

G.D. Moss and A.M.W. Green

A survey of student user opinion of the new university Arts and Social Studies Library is reported. Students are concerned more about adequacy of book stocks and study spaces than…

119

Abstract

A survey of student user opinion of the new university Arts and Social Studies Library is reported. Students are concerned more about adequacy of book stocks and study spaces than about other issues. It is suggested that this type of survey might provide information for policy decision makers in allocating resources.

Details

Aslib Proceedings, vol. 32 no. 4
Type: Research Article
ISSN: 0001-253X

1 – 10 of over 4000
Per page
102050