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Article
Publication date: 28 April 2023

Birce Dobrucalı Yelkenci, Güzin Özdağoğlu and Burcu İlter

This study aims to both identify content-based and interaction-based online consumer complaint types and predict complaint types according to the complaint magnitude rooted in…

452

Abstract

Purpose

This study aims to both identify content-based and interaction-based online consumer complaint types and predict complaint types according to the complaint magnitude rooted in complainants' personality traits, emotion, Twitter usage activity, as well as complaint's sentiment polarity, and interaction rate.

Design/methodology/approach

In total, 297,000 complaint tweets were collected from Twitter, featuring over 220,000 consumer profiles and over 24 million user tweets. The obtained data were analyzed via two-step machine learning approach.

Findings

This study proposes a set of content and profile features that can be employed for determining complaint types and reveals the relationship between content features, profile features and online complaint type.

Originality/value

This study proposes a novel model for identifying types of online complaints, offering a set of content and profile features that can be used for predicting complaint type, and therefore introduces a flexible approach for enhancing online complaint management.

Details

Marketing Intelligence & Planning, vol. 41 no. 5
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 6 February 2017

Asli Özdemir and Güzin Özdagoglu

Prediction problems raised in uncertain environments require different solution approaches such as grey prediction models, which consider uncertainty in information and also…

538

Abstract

Purpose

Prediction problems raised in uncertain environments require different solution approaches such as grey prediction models, which consider uncertainty in information and also enable the use of small data sets. The purpose of this paper is to investigate the comparative performances of grey prediction models (GM) and Markov chain integrated grey models in a demand prediction problem.

Design/methodology/approach

The modeling process of grey models is initially described, and then an integrated model called the Grey-Markov model is presented for the convenience of applications. The analyses are conducted on a monthly demand prediction problem to demonstrate the modeling accuracies of the GM (1,1), GM (2,1), GM (1,1)-Markov, and GM (2,1)-Markov models.

Findings

Numerical results reveal that the Grey-Markov model based on GM (2,1) achieves better prediction performance than the other models.

Practical implications

It is thought that the methodology and the findings of the study will be a significant reference for both academics and executives who struggle with similar demand prediction problems in their fields of interest.

Originality/value

The novelty of this study comes from the fact that the GM (2,1)-Markov model has been first used for demand prediction. Furthermore, the GM (2,1)-Markov model represents a relatively new approach, and this is the second paper that addresses the GM (2,1)-Markov model in any area.

Details

Grey Systems: Theory and Application, vol. 7 no. 1
Type: Research Article
ISSN: 2043-9377

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Article
Publication date: 31 October 2018

Güzin Özdağoğlu, Gülin Zeynep Öztaş and Mehmet Çağliyangil

Learning management systems (LMS) provide detailed information about the processes through event-logs. Process and related data-mining approaches can reveal valuable information…

793

Abstract

Purpose

Learning management systems (LMS) provide detailed information about the processes through event-logs. Process and related data-mining approaches can reveal valuable information from these files to help teachers and executives to monitor and manage their online learning processes. In this regard, the purpose of this paper is to present an overview of the current direction of the literature on educational data mining, and an application framework to analyze the educational data provided by the Moodle LMS.

Design/methodology/approach

The paper presents a framework to provide a decision support through the approaches existing in process and data-mining fields for analyzing the event-log data gathered from LMS platforms. In this framework, latent class analysis (LCA) and sequential pattern mining approaches were used to understand the general patterns; heuristic and fuzzy approaches were performed for process mining to obtain the workflows and statistics; finally, social-network analysis was conducted to discover the collaborations.

Findings

The analyses conducted in the study give clues for the process performance of the course during a semester by indicating exceptional situations, clarifying the activity flows, understanding the main process flow and revealing the students’ interactions. Findings also show that using the preliminary data analyses before process mining steps is also beneficial to understand the general pattern and expose the irregular ones.

Originality/value

The study highlights the benefits of analyzing event-log files of LMSs to improve the quality of online educational processes through a case study based on Moodle event-logs. The application framework covers preliminary analyses such as LCA before the use of process mining algorithms to reveal the exceptional situations.

Details

Business Process Management Journal, vol. 25 no. 5
Type: Research Article
ISSN: 1463-7154

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