Birce Dobrucalı Yelkenci, Güzin Özdağoğlu and Burcu İlter
This study aims to both identify content-based and interaction-based online consumer complaint types and predict complaint types according to the complaint magnitude rooted in…
Abstract
Purpose
This study aims to both identify content-based and interaction-based online consumer complaint types and predict complaint types according to the complaint magnitude rooted in complainants' personality traits, emotion, Twitter usage activity, as well as complaint's sentiment polarity, and interaction rate.
Design/methodology/approach
In total, 297,000 complaint tweets were collected from Twitter, featuring over 220,000 consumer profiles and over 24 million user tweets. The obtained data were analyzed via two-step machine learning approach.
Findings
This study proposes a set of content and profile features that can be employed for determining complaint types and reveals the relationship between content features, profile features and online complaint type.
Originality/value
This study proposes a novel model for identifying types of online complaints, offering a set of content and profile features that can be used for predicting complaint type, and therefore introduces a flexible approach for enhancing online complaint management.
Details
Keywords
Asli Özdemir and Güzin Özdagoglu
Prediction problems raised in uncertain environments require different solution approaches such as grey prediction models, which consider uncertainty in information and also…
Abstract
Purpose
Prediction problems raised in uncertain environments require different solution approaches such as grey prediction models, which consider uncertainty in information and also enable the use of small data sets. The purpose of this paper is to investigate the comparative performances of grey prediction models (GM) and Markov chain integrated grey models in a demand prediction problem.
Design/methodology/approach
The modeling process of grey models is initially described, and then an integrated model called the Grey-Markov model is presented for the convenience of applications. The analyses are conducted on a monthly demand prediction problem to demonstrate the modeling accuracies of the GM (1,1), GM (2,1), GM (1,1)-Markov, and GM (2,1)-Markov models.
Findings
Numerical results reveal that the Grey-Markov model based on GM (2,1) achieves better prediction performance than the other models.
Practical implications
It is thought that the methodology and the findings of the study will be a significant reference for both academics and executives who struggle with similar demand prediction problems in their fields of interest.
Originality/value
The novelty of this study comes from the fact that the GM (2,1)-Markov model has been first used for demand prediction. Furthermore, the GM (2,1)-Markov model represents a relatively new approach, and this is the second paper that addresses the GM (2,1)-Markov model in any area.
Details
Keywords
Güzin Özdağoğlu, Gülin Zeynep Öztaş and Mehmet Çağliyangil
Learning management systems (LMS) provide detailed information about the processes through event-logs. Process and related data-mining approaches can reveal valuable information…
Abstract
Purpose
Learning management systems (LMS) provide detailed information about the processes through event-logs. Process and related data-mining approaches can reveal valuable information from these files to help teachers and executives to monitor and manage their online learning processes. In this regard, the purpose of this paper is to present an overview of the current direction of the literature on educational data mining, and an application framework to analyze the educational data provided by the Moodle LMS.
Design/methodology/approach
The paper presents a framework to provide a decision support through the approaches existing in process and data-mining fields for analyzing the event-log data gathered from LMS platforms. In this framework, latent class analysis (LCA) and sequential pattern mining approaches were used to understand the general patterns; heuristic and fuzzy approaches were performed for process mining to obtain the workflows and statistics; finally, social-network analysis was conducted to discover the collaborations.
Findings
The analyses conducted in the study give clues for the process performance of the course during a semester by indicating exceptional situations, clarifying the activity flows, understanding the main process flow and revealing the students’ interactions. Findings also show that using the preliminary data analyses before process mining steps is also beneficial to understand the general pattern and expose the irregular ones.
Originality/value
The study highlights the benefits of analyzing event-log files of LMSs to improve the quality of online educational processes through a case study based on Moodle event-logs. The application framework covers preliminary analyses such as LCA before the use of process mining algorithms to reveal the exceptional situations.