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This study examines the impact of servitization in the form of repair and maintenance services on consumers' quality perceptions, purchase intentions and recommendation intentions while considering consumer frugality as a moderator in the retail ready-to-wear sector.

A quantitative approach based on consumer research was pursued. Study 1 tested the research model using a fictitious ready-to-wear brand within an experimental design. To increase the generalizability of results, Study 2 retested the model with a well-known ready-to-wear brand. For both studies, regression, mediation and moderation analyses were conducted in SPSS.

Both studies showed that servitization positively influences perceived quality. Servitization positively affects purchase intentions and recommendation intentions indirectly via the mediating role of perceived quality. Frugality moderates the relationship between servitization and perceived quality for the fictitious brand (Study 1), whereas it is not significant for a well-known ready-to-wear brand (Study 2). Servitization positively influences perceived quality regardless of consumers' frugality levels for a stronger brand.

This study suggests and tests an original conceptual model that relies on signaling theory. It is among the first studies to examine the impact of servitization on retail fashion consumers' quality perceptions and consequent purchase and recommendation intentions. This study also contributes to the literature by presenting empirical findings based on consumer research on servitization while considering frugality as a moderator.

Bundling products with additional services can contribute to quality perceptions and consequently to purchase and recommendation intentions for ready-to-wear brands.

Artificial intelligence is one of the most significant and active fields of study in the last few years. Artificial intelligence-derived robotic technologies known as chatbots are gaining interest from both academic and industry sectors. By analyzing the development and patterns of research on the chatbot phenomena within the tourism field, this study seeks to develop a theoretical framework for the interaction between chatbots and tourism.

The Web of Science (WoS) database’s 33 articles on chatbots related to travel and hospitality were examined between 2019 and 2024 using VOSviewer software for bibliometric and thematic content analysis.

Research on chatbots for tourism and hospitality appears to be in its early stages. The factors influencing tourists' intentions to use chatbots have been thoroughly researched; the attitudes, perceptions and behavioral intentions of destinations, travel agencies and restaurant patrons regarding chatbots were examined, and it was found that the quantitative research approach was dominant. In addition, the majority of the studies are based on a particular theory or model.

This is one of the first attempts to directly comprehend and depict the interconnected structures of studies on the interaction between chatbots and tourism through the use of network analysis. Furthermore, the study’s findings can offer academics a comprehensive viewpoint and a reference manual for more accurate assessment and oversight of the chatbot-tourism interaction. Regarding the lack of research on the topic and the fragmented structure of the studies that exist, it is imperative to provide both a comprehensive overview and a roadmap for future investigations into the usage of chatbots in the travel and hospitality sector.

The purpose of this paper is to investigate underlying motivational dimensions of visitors attending the International Troia Festival (ITF), Çanakkale, Turkey.

Surveys with 26 items on six motivational dimensions were empirically tested. Data were collected by a self-administered survey. The study sample comprised attendees of particular festival events which were suitable for survey practice in the ITF lasting for five days. The participants of the survey were the attendees of two theater shows, two conferences, and two folk dance shows. A total of 473 usable forms were obtained from the visitors and processed in the analysis.

Significant differences and relations in motivational dimensions were found on the basis of visitors’ socio-demographic origins. Female visitors are more likely to attend festival events with high motivation of family togetherness and cultural exploration. Also male visitors are more likely to attend the events with more motivation of event attraction and escape and excitement than family togetherness. Motivation of cultural exploration is also high for all socio-demographic groups of festival visitors. Thereby, cultural exploration and family togetherness are also highly important for attendees. The basic theme of the ITF was identified as a cultural festival which essentially motivates visitors to attend particularly for cultural exploration.

The findings of this paper solely reflect the motivational dimensions identified during a Turkish festival with a cultural lifestyle.

The field research of the study demonstrates the application of methodology by event managers to gain better understanding into visitor motivation, satisfaction, behavioral intention, event organization, and event theme.

The important theoretical contribution of the study is in the area of establishing a meaningful and empirical relation between motivation of festivals and cultural structure of community as part of the perceived socio-cultural impacts of festivals. This implies and empirically substantiates the common belief that festivals and events can be instrumental in enriching cultural life.

The purpose of this study is to propose a sustainable festival management model (SFMM) drawing on data from the International Troia Festival, Çanakkale, Turkey.

Three research techniques were used in the study. Survey data examined six motivational dimensions whose importance were tested using the logistic regression analysis. In-depth interviews and observations were analyzed using content analysis. The study sample comprised festival event attendees, members of public and private businesses and NGOs.

The field research indicated that, culture is the main factor, which motivates visitors to attend the festival and also the main theme of the festival that reflects the significant cultural heritage of the city. A SFMM is presented for the International Troia Festival, based on the results of the field research and literature.

The findings of this study solely of SFMM were identified during a Turkish festival.

Future applications of SFMM both for generating development of local or international festivals in a sustainable way and for resolving general or regional environmental challenges on festival management are discussed. The model can be used to ensure the sustainability of the International Troia Festival and similar festivals.