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Article
Publication date: 1 June 1991

Gérard Giroud

The European patent information policy of the European Patent Organisation (EPO) derives from a 1988 decision of the Administrative Council of the EPO. The intent of the policy is…

499

Abstract

The European patent information policy of the European Patent Organisation (EPO) derives from a 1988 decision of the Administrative Council of the EPO. The intent of the policy is to improve access to patent information for European users, to encourage innovation and to strengthen Europe's position on technical information exchange with Japan and the USA. The EPO markets a number of data products, such as CD‐ROM and online databases, including the services of INPADOC, which was integrated with the EPO in 1990. These data are available at cost to non‐commercial organisations and at market rates for commercial use. The information is also disseminated through European national patent offices, with whom the EPO maintains a close cooperation.

Details

The Electronic Library, vol. 9 no. 6
Type: Research Article
ISSN: 0264-0473

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Article
Publication date: 1 January 1998

Richard Poynder

PATENTLY CLEAR According to information published on the Web site of the European Patent Office (http://www.european‐patent‐office.org/pi_ndex.htm), $20 000 million a year is…

84

Abstract

PATENTLY CLEAR According to information published on the Web site of the European Patent Office (http://www.european‐patent‐office.org/pi_ndex.htm), $20 000 million a year is wasted in Europe as a result of duplicated research. This is a substantial sum and clearly any company would be keen to avoid such wastage.

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Online and CD-Rom Review, vol. 22 no. 1
Type: Research Article
ISSN: 1353-2642

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Article
Publication date: 5 September 2023

Zhuo June Cheng, Yinghua Min, Feng Tian and Sean Xin Xu

The purpose of this paper is to investigate how customer relationship management (CRM) implementation affects internal capital allocation efficiency, the efficiency with which a…

511

Abstract

Purpose

The purpose of this paper is to investigate how customer relationship management (CRM) implementation affects internal capital allocation efficiency, the efficiency with which a firm allocates its capital across its business segments.

Design/methodology/approach

The authors use a statistical regression method to analyze a sample of 801 unique firms in the USA from COMPUSTAT and the Computer Intelligence database. This analysis examines the relation between CRM implementation and internal capital allocation efficiency and identifies the conditions under which firms benefit more from CRM implementation. They also use instrumental variables (IVs) to address endogenous concerns with a two-stage least squares (2SLS) model.

Findings

The authors find that CRM implementation is positively related to internal capital allocation efficiency. The results are robust to the 2SLS analysis with IVs. This positive relation is more pronounced for firms with effective internal control and for those operating in highly competitive markets.

Practical implications

The research implies that that CRM can have a significant cross-functional effect on corporate financing and budgeting. This also suggests that when chief marketing officers plan marketing initiatives and implement CRM, they should communicate to chief financial officers not only the direct effect but also the indirect strategic benefits of such initiatives to a firm.

Originality/value

The authors reveal a previously overlooked aspect of marketing accountability by suggesting marketing’s impact on internal capital markets. They also enrich the body of literature on CRM benefits by showing a cross-functional benefit from marketing to finance (or capital allocation).

Details

Journal of Business & Industrial Marketing, vol. 39 no. 2
Type: Research Article
ISSN: 0885-8624

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