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This study aims to investigate how highly ranked business schools portray ideal students in terms of their attributes and their agency. Understanding how these higher education institutions (HEIs) discursively construct their present and prospective students also shed light on the institutions’ self-representation, the portrayal of the student–institution relationship and eventually the discursive construction of higher education’s (HE) role.

To understand this dynamic interrelationship, this study uses mixed methodological textual analysis first quantitatively identifying different modes of language use and then qualitatively analysing them.

With this approach, this study identified six language use groups. While the portrayal of the business schools and that of the students are always co-constructed, these groups differ in the extent of student and organisational agency displayed as well as the role and purpose of the institution. Business schools are always active agents in these discourses, but their roles and the students’ agency vary greatly across these six groups.

These findings can help practitioners determine how students are currently portrayed in their organisational texts, how their peers and competitors talk and where they want to position themselves in relation to them.

Previous studies discussed the ideal HE students from the perspective of the students or their educators. Other analyses on HE discourse focused on HEIs’ discursive construction and social role This study, however, unveils how the highly ranked business schools in their external organisational communication discursively construct their ideals and expectations for both their students and the general public.

The chapter aims to reflectively discuss a participatory research project concerning the future of higher education in Hungary. This project can be understood as an ongoing methodological experiment which attempts to engage teachers and students, in order to reveal how key stakeholders think about the future of higher education. In line with this, this methodologically oriented chapter shows how different participatory methodologies can be combined in a so-called backcasting framework. This approach starts by describing the present situation, then moves beyond the present conditions so as to identify the cornerstones of an ideal future state. On the one hand, the chapter gives a detailed introduction to how our participatory research process was set up and what particular methodologies we used during this process. On the other hand, it critically reflects on the methodological and ethical challenges involved.

Over the last decade, foreign currency indebtedness in Hungary has become a systemic financial problem, and its crippling impact on the real economy has been aggravated by its significant constraints on economic policy. In international comparative terms, however, there are certain specific features relating to Hungary which make this issue particularly problematic, and during the financial crisis both exchange rates and interest rates were important factors in increasing the burden on individual households. We present here a case study whereby our research focuses on the causes and determining factors of the pricing of Swiss franc-denominated mortgage loans. Our empirical exercise examines four potential price shocks which might have affected the pricing decisions of credit institutions: foreign currency interest rates, the country risk premiums (measured by Credit Default Swap (CDS) spread), the deteriorating quality of the loan portfolio and the taxes levied on banks. The questions which arise concern the relationship of these costs to the changes in interest rates and the extent to which these cost shocks were passed on by banks to their clients. Empirical evidence based on Vector Error Correction Model (VECM) shows a significant long-run relationship between cost factors and CHF denominated mortgage loans interest rates — with a reasonable sign and magnitude of parameters, but also with moderate forecasting power. Finding a tractable solution to the foreign currency debt trap is only possible if a fair distribution of burdens is achieved, and this should be supported by empirical facts. At the end of the day, all three affected parties (debtors, banks, and the Hungarian State) had made their contribution, but how fair and reasonable the distribution was remains an open issue for further research.

The Hungarian Revolution of 1956 shook the Soviet Union to the core and provided the West with the iconic image of the freedom fighter willing to risk all for the cause of freedom. The pathos of the lost cause provided Hungarians with a new set of heroes akin to those of the failed 1848 Revolution, the best known being Prime Minister Imre Nagy who was executed for siding with the revolutionaries in their bid to establish a sovereign republic. His belated funeral on June 16, 1989 undermined the moral and political authority of the communist regime that had attempted to consign Nagy and his confederates to oblivion and seemed to mimic Emile Durkheim's analysis of piaculum and the conscience collective. But the spectacle of Nagy's funeral only temporarily shrouded significant differences between and within those factions demanding pluralist society, most recently revealed in the acrimonious celebration of the 50th anniversary of the Hungarian Revolution. These debates are rooted in Hungary's deeply troubled past that strongly questioned republican values in contrast to the authoritarian values of the Hapsburg monarchy, alliance with the Axis, genocide, and its relationship to communism in the wake of the disaster of World War II. Jacques Derrida tells us that it is not easy to exorcise our ghosts; instead, we are prompted to reconstruction. Memory studies, stimulated by studies of the Holocaust, transformed the sociological imagination (especially Friedlander, 1993; LaCapra, 1998a, 1998b, 1998c, 1998d). There has been what Michael Roth referred to as “a turning of oneself so as to be in relation to the past” as an act of witness. The traumatic memory of the 1956 Revolution provides yet another case in which a traumatic past is still salient to the political actors in the contemporary arena. This chapter immerses itself in the emergence of historical sociology and with it “memory studies,” that is: (1) the relationship between identity, memory, and embodiment; and (2) the relationship between historical circumstance and collective memory formation (described in diverse approaches such as Adorno, 1959; 1997; Nora, 1989; Postone, Martha, & Kobyashi 2009). In particular, there is in historical sociology an emergent interest in (1) commemorative practices, memorializing addresses, memento; and (2) the struggles over memory, remembering, and forgetting.