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National collaboration is an important topic for the development of digital humanities (DH). However, the collaboration patterns of DH have not been well studied in terms of development stages and collaboration characteristics. This paper aims to reveal the typical patterns of country-level collaboration in the global environment of DH based on research capacity, network features and influence indicators.

We systematically designed a pipeline procedure based on the methods of bibliometrics and altmetrics to analyze global DH-related publications from two popular databases. The process includes the division of development stages, the identification of typical characteristics, the analysis of collaboration networks and the correlation test for different influences across countries.

The findings show that the collaboration in DH has certain characteristics and evolutionary patterns – with 2007 as the turning point that presents a gradual alteration from the strong competition of nation giants and the dominance of domestic collaboration to diversified international cooperation within regional alliances and a clear positive effect on national influence (both academic and social levels) by international collaboration. Some relevant suggestions are also put forward.

The study demonstrates not only the evidence of distinct patterns of country-level collaboration for DH during its evolutionary period as well as collaboration types and structures but also the positive effect of international collaboration on the enhancement of both academic influence and social attention. Moreover, the proposed analytical procedure provides insightful ideas around DH development from both the bibliometric and altmetric views, which can be an extensible framework for other scholarly collaboration research.

An integrative model that predicts users' stickiness to WeChat is built. In the proposed model, perceived value plays a dual mediating role in the causal pathway from users' immersive experiences of presence and flow to their engagement and stickiness. Furthermore, presence is treated as a bi-dimensional construct made up of spatial feelings and the sense of being in company, and users' engagement is conceived as cognitive, affective and behavioural contributions to WeChat's marketing functions.

The authors develop a measurement instrument and analyse data from a survey of 917 WeChat users. They use a hybrid partial least squares-structural equation modelling (PLS-SEM) and neural network approach to confirm the reliability and validity of the measurement items and all the relationships between the constructs.

The paper provides robust evidence about the mediating influences of both utilitarian and hedonic value on users' engagement with the immersive experiences of presence and flow. An additional finding highlights the role of social norms in engagement and stickiness.

Rather than studying the effects of the immersive experiences of presence and flow from either a hedonic or a utilitarian perspective, the authors consider how immersive experiences shape both utilitarian and hedonic value, as well as their joint impact (along with that of social norms) on users' engagement and stickiness.