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Article
Publication date: 18 January 2023

Friedericke Kuhn, Florian Kock and Martin Lohmann

Leisure travel has long been seen as a means of conspicuous consumption in pursuance of personal prestige; yet, there is no empirical evidence that travel affects personal…

397

Abstract

Purpose

Leisure travel has long been seen as a means of conspicuous consumption in pursuance of personal prestige; yet, there is no empirical evidence that travel affects personal prestige of tourists. The aims of this study are to develop a scale measuring personal prestige and to experimentally test prestige evaluations based on amount of leisure information, tourism participation and different types of leisure.

Design/methodology/approach

In an experimental online survey, 477 respondents were presented with a manipulated social media profile and asked to evaluate personal prestige of the person on the profile.

Findings

Results present evidence that representation of travel experience has a positive effect on personal prestige evaluations of tourists. The authors found significant differences in personal prestige depending on experimental variations.

Originality/value

This study advances methodological approaches towards the study of tourists’ prestige by providing a reliable, multidimensional measurement scale for personal prestige. The findings yielded by subsequent application of the scale in an experimental setting provide empirical evidence that sharing travel experiences has measurable and experimentally testable personal prestige benefits for tourists.

Details

Consumer Behavior in Tourism and Hospitality, vol. 18 no. 1
Type: Research Article
ISSN: 2752-6666

Keywords

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Article
Publication date: 11 October 2021

Friedericke Kuhn, Florian Kock and Martin Lohmann

The severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) pandemic has drastically affected the public discourse on tourism in news reporting and on social media…

366

Abstract

Purpose

The severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) pandemic has drastically affected the public discourse on tourism in news reporting and on social media, potentially changing social perceptions of travel and its utility for conspicuous consumption. Prestige enhancement is a common tourist motivation, yet, as tourists have been portrayed as irresponsible and even dangerous during the pandemic, the benefits of travel for personal prestige may have been affected. The purpose of this study is to monitor changes in tourists’ personal prestige during the early pandemic in 2020.

Design/methodology/approach

The authors developed an innovative study design implicitly measuring the personal prestige of tourists shown on experimentally manipulated social media posts. Three measurement waves were issued to compare the personal prestige of tourists just before, during and after the first lockdown situation in Germany.

Findings

Differences regarding evaluations of tourists’ prestige were found for prestige dimensions of hedonism, achievements, wealth and power, suggesting that prestige ascription to tourists has been affected by the changing discourse on leisure travel.

Originality/value

This study contributes to the discussion of the socio-psychological effects of the SARS-CoV-2 pandemic on customer benefits of leisure travel. It exposes possible impacts of the pandemic on tourisms’ value for conspicuous consumption and prestige enhancement.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 16 no. 1
Type: Research Article
ISSN: 1750-6182

Keywords

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